Rocket delivery and curated shopping: how we imagined the shopping of the future in 1961

Following the first mobile phone advertisement, we are happy to indulge in a bit of e-commerce nostalgia. The US telecommunications company AT & T conjured up this 1961 video from their archives, depicting life in a future digital world. Some ideas from the section about the future of shopping should seem familiar to us:

So the woman of tomorrow talks about fashion with a shop assistant via a telephone-integrated screen (the internet?). Curated Shopping sends its greetings.

The topic – same day delivery – is also to be seen: delivery takes place via rocket. Even back then it was clear that the people of the future would want to have their order delivered as quickly as possible.


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