Mobile Commerce

Mobile commerce is the purchasing process via mobile end devices, like smartphones or tablets. Whether responsive design or native app: online shops which are adjusted for small displays are a requirement for success in mobile commerce. Cross-platform shops are also characterised by simplified use. QR codes, beacons, and NFC (near field communication) complete the alternative user access to online business. When it comes to mobile commerce, you also have to take note of the target group, which can differ from that of a classic online shop. Smartphones are increasingly becoming interfaces between online- and stationary trade.

Conversion optimisation – Tips for a better user experience and more success in e-commerce [Part 1]

13. June 201913. June 2019by Franziska Kunz 0

Conversion Optimierung Performance — Source: pixabay

Business goals are often explicitly defined: 10 million euros in revenue by 2022! Five per cent more traffic in the third quarter! An important key performance indicator (KPI) for achieving business goals is the conversion rate AKA the measurement that compares the amount of traffic and the amount of traffic that completes a certain goal you’ve set, like signing up for a subscription, newsletters, or even completing a purchase.

Page loading times are the biggest influence in e-commerce for a user’s conversion rate. In our latest Handelskraft series, »Conversion optimisation – Tips for a better user experience and more success in e-commerce,« we’d like to show you what’s possible when trying to increase conversion rates and reaching business goals. Part 1 starts with a foundation for effective conversion optimisation, which is best based on professional support in three major areas, conducting user research, commissioning a UX audit, and testing user behaviour.

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(5 vote(s), average: 4.80 out of 5)

Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips]

27. May 201920. May 2019by Sara Herrera 0

Google, Suchmaschinewerbung, Display-Anzeige — Image by Gerd Altmann from Pixabay

From search to inspiration to final purchase, mobile users interact with multiple touchpoints along the entire customer journey. Consumers currently have less time and more and more options to choose from. The goal for companies is to reach customers at the right time with the best offer.

It’s also reflected in the way that advertising looks today, where and how it works. It’s in tempting and highly consumable formats, it’s a staple of customer engagement, winning through mobile, seamless experiences on and between every channel. Not to mention their functionality as a success.

Two weeks ago, Google presented its new advertising formats at the annual Marketing Live Conference. A clear trend emerged. In addition to AI, visuals are becoming more and more important in the world of online advertising. Which formats are specifically involved? We’ve put together the most important innovations for you.

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(6 vote(s), average: 5.00 out of 5)

E-Commerce (General) Mobile Commerce Online Marketing Reading Tips of the Week SEO and SEM

Supply chain management 4.0 – The future of the fully automatic ordering process

17. May 201914. May 2019by Franziska Kunz 0

Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your own doorstep. But how’s that possible?

IoT, business intelligence, self-driving cars, big data – This multitude of buzzwords is shaping our future. They all are smartly connected to produce supply chain management 4.0 and take customer satisfaction to a new level.

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(12 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Mobile Commerce Product Data Management Shipping Trade

E-Commerce in Africa: DHL does logistics and online retail [5 reading tips]

13. May 201915. May 2019by Sara Herrera 0

Internationalisierung, Afrika, Logistik — Photo by Tobias Tullius on Unsplash (Edited by dotSource)

Being able to buy a product any time, anywhere is a reality in many countries today. This is ensured by constant technological progress and improving infrastructure. 71 per cent of European online shoppers are now shopping across borders. But there are still regions where cross-border e-commerce is a huge challenge.

Africa is a good example. Although the region is still struggling with many obstacles, it holds great potential for online retail. We all know: »First come, first serve.« So does DHL and it’s recognised such potential and taken on this niche market early on.

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(13 vote(s), average: 5.00 out of 5)

E-Commerce (General) International Mobile Commerce Reading Tips of the Week Shipping Trade

TikTok: How videos and influencers are engaging Gen Z [5 Reading Tips]

22. April 201923. April 2019by Sara Herrera 0

teeneger, video, social media, content — Source: pixabay

The following isn’t a secret: Users are spending more and more time online and increasingly consuming more video content. There’s a lot to choose from. From elaborately produced series on video streaming services such as Netflix to everyday videos from private individuals. You can find clips on video platforms like YouTube, Facebook, and Instagram in different formats

Videos are equally self-explanatory, entertaining, and informative. Pictures can paint a thousand words, and with video, the amount of words is exponentially more. No wonder that videos are the alpha and omega in social media and content marketing and that video platforms are constantly developing more features for them.

New platforms such as TikTok are also being created to better meet the needs of a certain group of users. Teens are excited. But do you know what this is about and how you can use this video-based app for yourself? We’ve got answers!

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(13 vote(s), average: 5.00 out of 5)

Content commerce E-Commerce (General) Mobile Commerce Online Marketing Reading Tips of the Week Social Commerce Social Web

Audio content marketing: These trends are shaping the future [5 reading tips]

15. April 201912. April 2019by Sara Herrera 0

audio, content, trends — Source: pixabay

Digitisation is changing the way we listen to music. Streaming services such as Spotify, Pandora, and Amazon Music now 255 million users in 2018 with intelligent and personalised premium subscriptions, and thus revived the supposedly dying record industry again. However, strong competition forces everyone to reinvent, test, learn, and innovate from trends.

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(13 vote(s), average: 5.00 out of 5)

E-Commerce (General) Mobile Commerce

Online payment methods – Trends and challenges [5 reading tips]

8. April 20191. April 2019by Sara Herrera 0

payments methoden herausforderungen — Source: iStock

Digitisation is changing even most mundane things, like paying for things. Cash is almost a relic, while digital payments are multiplying and spreading. At the top is PayPal. Ever since the launch of Google Pay and Apple Pay in Germany, the enthusiasm for mobile payments is continuing to increase as the smartphone becomes the wallet of the future.

There’s no doubt that the way we’re paying for things is changing. Retailers have to act on this, especially if the complexity increases and the requirements as well. What should retailers, manufacturers, and brands in the DACH region pay attention to in order to best meet customer requirements and what does the future look like for payments?

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(14 vote(s), average: 5.00 out of 5)

E-Commerce (General) Mobile Commerce Payment Reading Tips of the Week Statistics, Data, Facts

MDR-Werbung case study: Modern web design for the best usability

22. March 201921. March 2019by Franziska Kunz 0

Case Study MDR-W Mock-up Smartphone — Source: dotSource

We like to listen to the radio when we drive, cook food, and work out. Mitteldeutscher Rundfunk’s (MDR) stations, for example, reach around three million people each day and these listeners represent an interesting potential for companies that want to advertise in central Germany. But how do the spots actually get on the radio? You can book times ad slots as a customer that’ll be marketed and sponsored.

On www.mdr-werbung.de, MDR-Werbung GmbH (MDRW) shows off their selection, where beside advertisement slots, sponsoring, and events are available, users can purchase the results of the annual Central German Brand Study. The project, which MDR-W GmbH implemented together with dotSource within just a few weeks, demonstrates how the subsidiary of MDR was able to fundamentally modernise its online presence and, above all, improve usability on mobile devices.

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(16 vote(s), average: 5.00 out of 5)

Best Practice Design and Usability E-Commerce (General) Internal Mobile Commerce

AI and IoT in the stores of the future [5 Reading Tips]

18. March 201914. March 2019by Sara Herrera 0

ki, retail, technologie, effizienz — Source: pexels

Everyone’s been talking about artificial intelligence but only it is less often actually out there in use outside of the general hype. No one doubts that the technology has great potential, for example, to create individualised shopping experiences in shops, as well as to simplify and optimise the work in each case.

But how realistic is the use of smart solutions in retail and what use cases have the best chance of flourishing?

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(14 vote(s), average: 4.93 out of 5)

Best Practice E-Commerce (General) Mobile Commerce Reading Tips of the Week

MWC19 – What trends are shaping the digital future? [5 Reading Tips]

11. March 20198. March 2019by Sara Herrera 0

MWC 2019 in Barcelona has long been more than just a show for the communications industry. It’s one of the world’s largest storefronts of the latest trends and innovations, as well as all kinds of technological solutions and services for mobile users (private as well as business).

This year at MWC19, “Intelligent Connectivity” was the motto. The emphasis was on an interface between “hyper-connectivity” enabled by 5G and the Internet of Things (IoT), and “intelligence” through Artificial Intelligence (AI) and Big Data. In addition to the core elements of intelligent connectivity, MWC19 is dedicated to content, digital trust, digital wellness, and the future. With that in mind, John Hoffman, CEO at GSMA, said:

The combination of superfast 5G networks, the Internet of Things, and Artificial Intelligence will drive innovation that’ll affect almost every aspect of our lives, from highly efficient transportation systems to intelligent farming and cloud gaming

Looking back on the most interesting and hotly discussed aspects out of Barcelona, today we’d like to address, amongst others, the following questions: What’ll the future look like? And how are these technological advances (already) translated into practice?

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(10 vote(s), average: 5.00 out of 5)

E-Commerce (General) Mobile Commerce Reading Tips of the Week