Mobile Commerce

Mobile commerce is the purchasing process via mobile end devices, like smartphones or tablets. Whether responsive design or native app: online shops which are adjusted for small displays are a requirement for success in mobile commerce. Cross-platform shops are also characterised by simplified use. QR codes, beacons, and NFC (near field communication) complete the alternative user access to online business. When it comes to mobile commerce, you also have to take note of the target group, which can differ from that of a classic online shop. Smartphones are increasingly becoming interfaces between online- and stationary trade.

Here’s how retailers and manufacturers can learn from Singles Day

26. November 2018by Sara Herrera 0

11.11? Just a time before the holiday rush. But in Asia, this has been a special day for the last nine years. Thanks to the Chinese e-commerce giant Alibaba, the 11th of November, since 2009, it’s also THE shopping event of the year called »Singles Day«. Not only is it the most successful, best-selling deal day of all time, it has also spread internationally and far beyond Alibaba.

In addition to sales records, the immense number of customer interactions, and parcel shipments, there are other aspects that are worth analysing.

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(5 vote(s), average: 5.00 out of 5)

Online customer experience, translated for offline

9. November 2018by Franziska Kunz 0

Waiting in line to pay at checkout with cash or a card for a product that you don’t know if it’s the latest, best, and greatest? These are not good conditions for a modern customer experience. Unfortunately, customer-unfriendly experiences in stationary retail are still a reality. No wonder that consumers prefer to use the simple and fast version of e-commerce in many areas. There is no queue, no cash. Product suggestions are personalised and although the service is usually not personal, at least a chatbot has mastered manners. It’s about time that the offline retail to pull itself together and focus on its former core competence: Service!

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(6 vote(s), average: 5.00 out of 5)

Best Practice Content commerce Design and Usability E-Commerce (General) Fashion Mail Order Trade Mobile Commerce

Social commerce: Imitation is the sincerest form of flattery

4. October 2018by Franziska Kunz 1

drei Mädels mit Smartphone — Source: Unsplash

The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.

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(5 vote(s), average: 5.00 out of 5)

Best Practice Content commerce Design and Usability E-Commerce (General) Facts Fashion International Mobile Commerce SEO and SEM Shipping Trade Social Commerce Social Web

Mobile payment comes to Germany: The beginning of the end of cash? [5 Reading Tips]

10. September 201829. August 2018by Sara Herrera 0

mobile payment, smartphone, kontanktlos — Photo by Jonas Leupe on Unsplash

Contactless payment with a smartphone, without use monetary notes, coins, or cards are the way of the future. But this isn’t anything new for many countries already. Forms of mobile payment have long been established and analogue forms of payment money a distant past. Compared to China or the USA, Germany is so old-fashioned in this aspect. On one side there Google and Apple and on the other the traditional German banks. Both want to change the way people in Germany pay for things every day.

But German customers and businesses don’t just change their ways because of “innovative” ways of doing things – even if analysts say a potential for change is very high.

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(3 vote(s), average: 5.00 out of 5)

E-Commerce (General) Mobile Commerce Payment Reading Tips of the Week

SEO in the Mobile Era: 7 Tips for Google’s Mobile First Index [Updated white paper]

7. September 20186. September 2018by Sara Herrera 0

SEO in the Mobile Era dotSource White Paper — Download the white paper now!

“Not without my smartphone” – This is how daily life in the age of mobile Internet is. We want to be online any time, anywhere. Over half of Germans now surf the web on the go – 30 per cent even daily. Mobile Internet consumption should continue to increase over the next few years. Users aren’t the only ones putting pressure on companies to optimise for mobile – Google is too.

Other mobile devices, like smartwatches and voice assistants, have changed user behaviour. Voice search, in particular, has been one of the biggest changes. By 2020, 50% of all Google searches should be based on voice input. It’s faster to say something than type with a keyboard, and users will still be able to find the information, the inspiration, or the products they want.

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(5 vote(s), average: 5.00 out of 5)

E-Commerce (General) Mobile Commerce Online Marketing SEO and SEM

20 years of Google: The pocket-sized revolution

3. September 201829. August 2018by Nico Saborowski 0

Six or seven years ago, it was above all the older generations who were astonished by people staring at small electronic devices in subways, streets, and cafés. What are they doing? And why aren’t they reading newspapers or books? Just moving their thumbs over a screen almost to a rhythm.

The smartphone is probably one of the most important inventions of the 21st century for consumers… and unsurprisingly, Google is one of the drivers of this pocket-sized revolution. So, in the fifth article in the 20 years of Google series, we’ll explore the question of how a search engine company could develop software called Android, which millions of people use every day.

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(6 vote(s), average: 5.00 out of 5)

Design and Usability E-Commerce (General) Mobile Commerce Online Marketing SEO and SEM Social Web

20 years of Google: Social media? Never again.

31. August 2018by Nico Saborowski 0

Surfer unter Riesenwelle — Source: pixabay

Instagram, Facebook and Twitter are probably the best-known social networks in the Western Hemisphere. Despite a data scandal, Facebook still has 2.34 billion active users. Social media is, therefore, a phenomenon that affects the current state of affairs on the Internet.

That’s what also Google thought way back in the year 2010: With Google+ and Google Wave, the company tried to gain momentum in the social media area. In hindsight… These were failures. The fourth article in the Handelskraft series »20 years of Google« is taking a look at a dark time in their history. The attempt to build their own social network.

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(5 vote(s), average: 5.00 out of 5)

E-Commerce (General) International Mobile Commerce Online Marketing Social Commerce Social Web

Limitless social commerce – Facebook and Instagram await you with new shopping tools

5. July 20185. July 2018by Franziska Kunz 1

Instagram Foto von Brücke im Wald — Source: pexels

A lot of people think »Dang that looks cool!« when they’re looking at photos on Instagram or Pinterest. But until recently, it took a little research – or at least some work – to find and buy the products you saw. As of a few weeks ago, that’s a thing of the past. The “shop-the-look” function for various social channels has an enormous popularity with consumers and Social Commerce has become the norm within a very short time. But as always when a hype arises, so does the question: Is there more to it? Before we could even think about whether to expect something new again. The answer is not surprising, as commercial features on Facebook and Instagram continue to evolve. Each social commerce update awakens desires, desires that become routine within a very short time.

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(1 vote(s), average: 5.00 out of 5)

E-Commerce (General) Mobile Commerce Online Marketing Social Commerce Social Web

Stationary retail finally keeps up with e-commerce [5 reading tips]

21. May 201821. May 2018by Sara Herrera 0

Online retail is continuing to grow in Germany. This increase can be felt in two main directions – on the one hand, the digitisation of stationary retailers and the considerable dominance of Amazon, on the other hand in the proliferation of smartphones in all day-to-day operations.

This tendency covers the main points of the current survey of the retail association of Germany (HDE) “Onlinemonitor 2018”. We’ll summarise which trends are defining German online retail and which aspects retailers and manufacturers should pay particular attention to in order to master the digital transformation.

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(3 vote(s), average: 5.00 out of 5)

E-Commerce (General) Mobile Commerce Payment Reading Tips of the Week Statistics, Data, Facts

WhatsApp for Business: The final conquest of mobile moments? [5 Reading Tips]

29. January 20186. February 2018by Sara Herrera 0

After months of speculation WhatsApp finally announced the release of their business app: WhatsApp Business. This will enable SMEs to build even closer customer relationships and facilitate customer contact. And that’s just when consumer behaviour becomes more mobile and brands are trying to capture those mobile moments.

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(2 vote(s), average: 5.00 out of 5)

Allgemein E-Commerce (General) Mobile Commerce Online Marketing Reading Tips of the Week