Mobile commerce is the purchasing process via mobile end devices, like smartphones or tablets. Whether responsive design or native app: online shops which are adjusted for small displays are a requirement for success in mobile commerce. Cross-platform shops are also characterised by simplified use. QR codes, beacons, and NFC (near field communication) complete the alternative user access to online business. When it comes to mobile commerce, you also have to take note of the target group, which can differ from that of a classic online shop. Smartphones are increasingly becoming interfaces between online- and stationary trade.
The piggy bank of children in Denmark looks weird: it is black, not pink. It is made out of plastics and metals, not porcelain. It is rectangular, not round and no coins disappear in the slot. Instead, the charger docks – if the charging process is not wireless anyway. This is because the average Danish … Continue reading "Payments in 2020 – ECC Study Confirms Online and Offline Trends [5 Reading Tips]"
E-commerce is booming. Yes, it is also booming in Germany. About 60 per cent of Germans have already ordered something on the Internet. One out of three even places orders several times a week via online platforms and shops. For years, the industry has only known one direction: upwards. And the last year has once … Continue reading "E-Commerce in Germany is Booming – Looking Back at 2019 [5 Reading Tips]"
E-commerce just keeps growing – not only in Germany: even in our neighbouring countries, the shopping mania via desktop and smartphones only knows one direction – upwards. A good reason to take a closer look at a neighbour who is particularly interesting for German retailers.
If you want to book an accommodation, order something to eat, transfer money, chat with friends or colleagues and shop some new shirts, how many apps do you need? In the Western world, you certainly need six different ones. In Asia, however, a new model that centralises all these actions in one single place is … Continue reading "Super Apps – The New Way To Attract Customers [5 Reading Tips]"
Apples and pears falling from trees, grapes hanging from vines, and here in the office, home-grown zucchini are given away in all sizes, because colleagues with their own garden aren’t able to eat everything on their own. Nature itself might be wasteful, but the food industry and humankind are even worse. One in eight items … Continue reading "Digital Solutions For Preventing Food Waste: Smartphones Telling Us What To Eat"
We’ve all been there. Hungry and shopping without a grocery list… NOT a good idea. You bought things that weren’t just expensive, but also that you don’t end up using or eating because they’re not as good as you expected. Oh and that toilet paper you really needed? Forgot it. So you could say lists … Continue reading "Conversion Optimisation: A Checklist for More Success [Part 4]"
There’s no conversion optimisation without search optimisation. When users are asked which qualities they find particularly important in an online store, the search function occupies an important position. No wonder that various providers have placed themselves on the market here to create a comprehensive and user-friendly search. But for products to be found through an … Continue reading "Searching and finding – Tips for a better user experience and more success in e-commerce [Part 2]"
![Payments in 2020 – ECC Study Confirms Online and Offline Trends [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/03/payments_2020_ecc_beitrag-1024x536.jpg)
![E-Commerce in Germany is Booming – Looking Back at 2019 [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/02/e-commerce_in_de_2019_lesetipps_beitrag-1024x536.jpg)
![Online Shopping in the Alpine Republic – Where Do the Swiss Go Shopping? [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2019/12/online-shopping_schweiz_lesetipps_facebook-1024x536.jpg)
![Super Apps – The New Way To Attract Customers [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2019/11/super-apps_zukunft_beitrag.jpg)
![Conversion Optimisation: A Checklist for More Success [Part 4]](https://www.handelskraft.com/wp-content/uploads/sites/2/2019/08/conversion-optimierung_checklist_beitrag-1200x628.jpg)
![Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]](https://www.handelskraft.com/wp-content/uploads/sites/2/2019/07/conversion_optimeirung_kundenvertrauen_tipps_beitrag-1200x628.jpg)
![Searching and finding – Tips for a better user experience and more success in e-commerce [Part 2]](https://www.handelskraft.com/wp-content/uploads/sites/2/2019/06/suche_conversion_optimierung_beitrag-1200x628.jpg)
![Conversion optimisation – Tips for a better user experience and more success in e-commerce [Part 1]](https://www.handelskraft.com/wp-content/uploads/sites/2/2019/06/conversion_optimierung_performance_teil_1_beitrag-1200x628.jpg)