Unique Selling Proposition as a Conversion Booster Visitors to online shops are multifaceted and all users have different levels of knowledge, especially when it comes to service. One customer may have no problems in the shop, while another breaks-off their purchase because they can’t find their way around. This is exactly what needs to be avoided. The break-off rate can be lowered … Continue reading "Unique Selling Proposition as a Conversion Booster"
Amazon Introduces New 8th Generation Logistics Centre Amazon sends packages, lots of packages: especially during the Christmas period, the online traders’ shipping capacity is not nearly sufficient to deliver all the parcels on time. That’s why an extra 80,000 seasonal workers pack and load. But the company Kiva, purchased in 2012, also gets to it with 15,000 robots. A video, which has … Continue reading "Amazon Introduces New 8th Generation Logistics Centre"
A Big Thank You for a Wonderful First Jana E-Commerce Breakfast Thuringia (and especially Jena) doesn’t have to hide! That much was clear after the last Handelskraft e-commerce breakfast for 2014. Together with 15 local traders and manufacturers, we discussed the future of e-commerce with Jochen Krisch. We talked about more than just Amazon or even e-commerce in general. After all, the challenges are growing well … Continue reading "A Big Thank You for a Wonderful First Jana E-Commerce Breakfast"
Forrester sees Twitter and Facebook as a waste of money for brands Social networks support customer loyalty – at least that was the general opinion to date. That fact that only a small number of followers see a post in their newsfeed at all may have occurred to a few social media managers, but no one drew any overarching conclusions from it. Does using Facebook, Twitter and … Continue reading "Forrester sees Twitter and Facebook as a waste of money for brands"
Lateral thinkers with a growth focus – growth hacking (info graphic) Innovative and concerned with growth – that is the growth hacker. This job description has no general profile, but adjusts to a company’s growth aims. Basically, the tech savvy growth hacker focuses, as the name indicates, on growth; be it in turnover, reach, users, or staff. Important tool for this trade are analysis tools, social … Continue reading "Lateral thinkers with a growth focus – growth hacking (info graphic)"
Who is driving the digital transformation? – Politics [article series] Who drives digital transformation in companies? This is the question we want to explore in a three part article series. European and Germany politics are one catalyst of digital transformation. Günther Oettinger certainly does not count as a digital native in the office of the EU commissioner, but the politician does have experience in dealing … Continue reading "Who is driving the digital transformation? – Politics [article series]"
Google: “Consumer Barometer” collects data from 150,000 users Google contracted the TNS Intratest with determining the behavior of users in the internet. More than 150,000 internet users where surveyed to this end. The study was published under the name “The consumers Barometer Survey 2014.” Topics covered included: mobile surfing behavior, how often videos were watched online or how users use multi-screens. But it … Continue reading "Google: “Consumer Barometer” collects data from 150,000 users"
The front page of the internet: social media marketing with Reddit The birth place of viral campaigns or the front page of the internet – this is how Reddit is often labelled. The platform is a mixture of forum and social network. Users can put together their own personal newsfeed and receive information and links or pictures, for instance from the marketing world, via so-called subreddits. … Continue reading "The front page of the internet: social media marketing with Reddit"
Why are Amazon and Google getting in each other’s way? The fact that Google and Amazon initially appear to run on two different business models can hardly be denied. However, these major corporations have been butting horns repeatedly recently. Not only Amazon is developing drones for same-day delivery, but Google is also doing research in that direction and has already tested their first prototype.
Retrospective of the Handelskraft e-commerce breakfast in Zurich What drives traders and manufacturers in an Amazon world? Which USPs can you still trump with? The Handelskraft breakfast in Zurich was a platform for lively conversation on the challenges of an Amazon world. Online shop operators in Switzerland also have to prepare for the possible entrance of Amazon. We were privileged to great well-known … Continue reading "Retrospective of the Handelskraft e-commerce breakfast in Zurich"
