BIOS – How BayWa AG optimises business processes with an internal order platform Digital transformation affects all areas of a company internally and externally. This is particularly evident when it comes to internal procurement. BayWa AG also experienced this. We’d like to show you the journey our client has set out to do, optimising corporate processes with a central, internal ordering platform – BIOS (BayWa Internal Order System), … Continue reading "BIOS – How BayWa AG optimises business processes with an internal order platform"
E-Commerce in Africa: DHL does logistics and online retail [5 reading tips] Being able to buy a product any time, anywhere is a reality in many countries today. This is ensured by constant technological progress and improving infrastructure. 71 per cent of European online shoppers are now shopping across borders. But there are still regions where cross-border e-commerce is a huge challenge. Africa is a good example. … Continue reading "E-Commerce in Africa: DHL does logistics and online retail [5 reading tips]"
Content is king: Top-5 commerce trends, revisited [Part 4] Our market is flooded with offers distributed through a variety of digital channels. Since it’s difficult to stand out from the competition in a sustainable manner. But how can you ensure you brand is visible, as more and more major players want to grab a piece of the market? Classic online advertising hardly helps with … Continue reading "Content is king: Top-5 commerce trends, revisited [Part 4]"
Personalisation is required: Top-5 commerce trends, revisited [Part 3] Customers don’t see businesses as just a (product) shop window. They expect friendly service and personalised advice. They want to feel comfortable, important, and appreciated throughout their entire purchasing process. Digital platforms are therefore gaining importance as a business model. As mentioned in the second part of this Handelskraft retrospective series, platforms link marketing, sales, and … Continue reading "Personalisation is required: Top-5 commerce trends, revisited [Part 3]"
Direct-to-consumer brands: Brands rethinking customer relations in the digital age In recent years, a number of so-called direct-to-consumer startups have emerged that want to rethink and improve customer relations. They focus on four milestones that are particularly relevant for smart consumers: Community, trust, experimentation, and independence. The latter refers to the courage to renounce all sorts of intermediaries. In addition, such direct-to-consumer brands draw on … Continue reading "Direct-to-consumer brands: Brands rethinking customer relations in the digital age"
Brands are becoming (service) platforms: Top-5 commerce trends, revisited [Part 2] When it comes to trends, you usually expect the latest and coolest developments. The fact that many of the trends that are driving digital business, but have been around for quite some time, was clear in the first part of this retrospective series. Even after three decades of World Wide Web, nothing is changing the … Continue reading "Brands are becoming (service) platforms: Top-5 commerce trends, revisited [Part 2]"
Agile project management – Neither faster, nor cheaper, only better! Brands, retailers, and manufacturers need innovative solutions to meet the fast pace of the digitised economy. It requires short communication channels, fast feedback loops, and rapid decision-making, in short: a flexible work organisation. Away from pyramid-shaped hierarchical structures to cross-team network structures. Agility is a buzzword that has already been heavily used and often debated … Continue reading "Agile project management – Neither faster, nor cheaper, only better!"
Digital business is more than e-commerce: Top-5 commerce trends, revisited [Part 1] Spring is here. Often times the change in the early summer season is reason enough for many to clean up, organise, get rid of stuff, and get a new start. Throw away or keep? Everyone knows there are certain things that you just can’t and shouldn’t part with, no matter how old they are. The … Continue reading "Digital business is more than e-commerce: Top-5 commerce trends, revisited [Part 1]"
Digital business compass: Handelskraft 2019 »Digital DNA« now available for download! Twelve years ago Handelskraft saw the light of the virtual world as a blog. Since then we have been reporting day by day on topics and trends of the digital revolution. And six years ago we published our first trend book: Handelskraft 2013 »Trends, strategies and potential in everywhere commerce«. Old but gold, because going … Continue reading "Digital business compass: Handelskraft 2019 »Digital DNA« now available for download!"
TikTok: How videos and influencers are engaging Gen Z [5 Reading Tips] The following isn’t a secret: Users are spending more and more time online and increasingly consuming more video content. There’s a lot to choose from. From elaborately produced series on video streaming services such as Netflix to everyday videos from private individuals. You can find clips on video platforms like YouTube, Facebook, and Instagram in … Continue reading "TikTok: How videos and influencers are engaging Gen Z [5 Reading Tips]"
