Artificial intelligence: my data, my experience In the virtual eyes of intelligent systems, human beings are first and foremost the sum of their data. Moreover, in times when they increasingly satisfy their everyday needs digitally, humans increasingly becomes the sum of their actions: What does they consume, evaluate and share when, from where, and with whom?
New Work: Happy employees mean happy customers Whether Work 4.0 or New Work, the way in which attractive and successful workplaces in the digital age should look is still a trending topic. It’s not just about how you, as a company, can stand up to the pressure of innovation, but also about how, with the help of the right corporate culture, you … Continue reading "New Work: Happy employees mean happy customers"
Online retail payments: This is what PSD2 will change in the future [5 reading tips] Europe. Users, retailers, service providers, and politicians are looking at the continent. Not just because of the EU elections last week, but also because of Europe’s role in promoting a smart, secure, and unified digital economy through measures in various key areas such as artificial intelligence, privacy, and security in e-commerce. The GDPR had its … Continue reading "Online retail payments: This is what PSD2 will change in the future [5 reading tips]"
An ERP isn’t everything! How do you perform successful digitally? It’s a little bit like school. With practice and diligence everything works much better. Translated into the question of how to properly manage and diligently analyse the flood of data today, many companies think that their enterprise resource planning system, or ERP for short, serves as a cure for … Continue reading "An ERP isn’t everything!"
Consumption in the digital age: Brands pressured to innovate while being sustainable Digitisation and consumption are inseparable. Every technological advance responds to the rising expectations of consumers. If a need is fulfilled, routines change and more is expected. So the innovation and consumption cycle starts over again. Things are expected to get faster, have a greater impact on our habits AND our environment. More and more consumers … Continue reading "Consumption in the digital age: Brands pressured to innovate while being sustainable"
Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips] From search to inspiration to final purchase, mobile users interact with multiple touchpoints along the entire customer journey. Consumers currently have less time and more and more options to choose from. The goal for companies is to reach customers at the right time with the best offer. It’s also reflected in the way that advertising … Continue reading "Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips]"
Digitising corn and wheat – Agriculture 4.0 The tech industry isn’t the only thing that’s being moved by digital technology. Farming’s getting high-tech! Tractors and combined harvester? Controlled via GPS. Irrigation planning? Supported by AI. In the field, in the vineyard, on the water: Data is collected everywhere and transmitted to the central computer. For example, the farmer can monitor the route … Continue reading "Digitising corn and wheat – Agriculture 4.0"
Experience Economy in B2B and B2C: Top-5 commerce trends, revisited [Part 5] In our series, »Top-5 commerce trends, revisited« we’ve dealt with trends that have not gone out of style for years. The topics, such as digital business is more than e-commerce, brands are (service) platforms, personalisation is required, and content is king prove a long term stay in digital business. In order to secure our own … Continue reading "Experience Economy in B2B and B2C: Top-5 commerce trends, revisited [Part 5]"
Coding as a school subject – An elective or mandatory? [5 Reading Tips] In 2013 Angela Merkel, Chancellor of Germany said that the Internet was »new territory for all of us«. After that, concepts emerged that should’ve advanced digitisation in Germany. In 2016, this request from the Federal Chancellor followed: »I believe that the ability to code is becoming one of the basic skills for young people, alongside … Continue reading "Coding as a school subject – An elective or mandatory? [5 Reading Tips]"
Supply chain management 4.0 – The future of the fully automatic ordering process Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your … Continue reading "Supply chain management 4.0 – The future of the fully automatic ordering process"
