Microbrands: An Underestimated Danger for Established Players? [5 Reading Tips] Microbrands have been producing more and more B2C brands for years. They are incessantly taking market share from traditional companies, putting some of them in distress. But what do these small companies have that the big players don’t? And what can market leaders still learn from small companies?
Smart Fashion: Still Dressing or Optimising? Superheroes rarely wear jacked-up jeans and sneakers except to camouflage their identities. Superheroes wear super suits of course. Suits that let them fly. Suits that protect. But the idea of protecting and optimising with fibres and integrated technology is by no means science fiction. Smart fashion has been playing an increasingly important role in the … Continue reading "Smart Fashion: Still Dressing or Optimising?"
3D Printing Is Shaking Up The Manufacturing Industry [5 Reading Tips] Parts for cars and aeroplanes and even implants for humans… All could be manufactured on demand with 3D printing. 3D printing/manufacturing is getting trendy again. According to market research firm IDC, four out of ten manufacturers will utilise it in the next three to five years. Factors contributing to the boom include advances in hardware … Continue reading "3D Printing Is Shaking Up The Manufacturing Industry [5 Reading Tips]"
Content Management Systems: Four Basic Questions, Four Great Answers Today, brands are made more visible with websites, we look at blogs about home furnishing, and fashion brands for inspiration, we Google services, and that’s how we all end up on a corporate website. The importance of creative content for customer acquisition and retention is undeniably high. There’s competition for users’ attention as well. So … Continue reading "Content Management Systems: Four Basic Questions, Four Great Answers"
Successfully Network and Measure Commerce [5 Reading Tips] Future shopping experiences blend the offline and online worlds. A study by EHI proves that omnichannel retailers are fast among the top 1000 online stores. The combination of all distribution channels climbs to the second position of the most widely used digital business models and will determine the future of retail in addition to an … Continue reading "Successfully Network and Measure Commerce [5 Reading Tips]"
Consumption w/o Guilt Consciously living and consciously consuming are trends that are no longer confined to a clichéd edge group. This new attitude to dealing with resources, oneself, and togetherness affects the individual as a private person, but also as a client, colleague, partner and entrepreneur. In the German-speaking world, within the last few years, a packaging-free shop … Continue reading "Consumption w/o Guilt"
Retail as a Service: No Sales, Just Experiences [5 Reading Tips] People keep saying stationary retail is dead. But that’s not really the case. True to the motto »Transform or die!«, the role of branch locations is being redefined and promoted through innovative store concepts. Stationary businesses are no longer seen as just a sales instrument, but they are increasingly developing into service points. The focus … Continue reading "Retail as a Service: No Sales, Just Experiences [5 Reading Tips]"
Platforms, Platforms, and More Platforms: Great User Experiences Aren’t Exclusive to Certain Industries Platforms. Really? Yes really. A buzzword, especially in e-commerce, that really isn’t losing any importance. But… Everyone wants to build a platform. Brands, retailers, and manufacturers kept asking themselves: Platforms, yes or no? But now they’re asking themselves which platform they want to integrate with. The answer is pretty simple. Go where your customers are. … Continue reading "Platforms, Platforms, and More Platforms: Great User Experiences Aren’t Exclusive to Certain Industries"
Amazon Launches Its Own Brand for B2B Customers [5 Reading Tips] Amazon wants to be more than the preferred middleman and is continuing to expand its dominance in online retail. A favourable position in the search results and the large amount of information about consumer behaviour, high-performance categories and products enable the tech giant to open up new opportunities on its own. So Amazon has recently … Continue reading "Amazon Launches Its Own Brand for B2B Customers [5 Reading Tips]"
Conversion Optimisation: A Checklist for More Success [Part 4] We’ve all been there. Hungry and shopping without a grocery list… NOT a good idea. You bought things that weren’t just expensive, but also that you don’t end up using or eating because they’re not as good as you expected. Oh and that toilet paper you really needed? Forgot it. So you could say lists … Continue reading "Conversion Optimisation: A Checklist for More Success [Part 4]"
