Cookies: There Will Soon Be No More Crunchy Fun in the Tracking Paradise [5 Reading Tips] Starting in 2022, third-party cookies will be blocked in the Google Chrome browser due to changes in the GDPR. As a result, Google will change the way tracking works – just like Apple and Mozilla did before. Advertisers and online retailers therefore have to come up with something new to ensure a personalised approach. Find … Continue reading "Cookies: There Will Soon Be No More Crunchy Fun in the Tracking Paradise [5 Reading Tips]"
TikTok for Business [5 Reading Tips] It is a logical step. With more than one billion active users per month, the Chinese video portal 抖音短视频 has recently become one of the most popular social networks. The video portal is now launching an all-out business offensive. With TikTok for Business, it presents various tools that allow brands to design campaigns and interact … Continue reading "TikTok for Business [5 Reading Tips]"
MVP Revolutionises Service in B2B – PERI Opens up New Markets with 3D Configurator [Success Story] Buildings have been getting taller and taller in the 20th and 21st century: since 2008, the Burj Kalifa in Dubai has been the world’s tallest building at 828 metres; between 1931 and 1974, the Empire State Building in New York led the field at 381 metres. Without innovative scaffolding, none of these buildings would exist … Continue reading "MVP Revolutionises Service in B2B – PERI Opens up New Markets with 3D Configurator [Success Story]"
Hybrid Is the Future: Events Show How It Is Done [5 Reading Tips] Trade fairs, congresses, sales: nothing will ever be the same again. Or will it? A study conducted by the Contact-Center-Network has identified some important consequences of the coronavirus pandemic: 70 per cent of those questioned would like to reduce their business travel. Events will suffer in particular.
Digitising Sales and Service in B2B: BHS Corrugated Shapes Customer Relations via Digital Experience Platform [Success Story] In the early modern period, ironworks were built all over Europe. Historians consider them to be harbingers of the industrialisation. Such an ironworks was opened in Weiherhammer in the Upper Palatinate region in 1717. Today, it has grown into a globally operating company that is the global market leader in its industry: BHS Corrugated. BHS … Continue reading "Digitising Sales and Service in B2B: BHS Corrugated Shapes Customer Relations via Digital Experience Platform [Success Story]"
Corona-Warn-App – What It Can Do and How It Works [5 Reading Tips] Last week, the long-awaited and hotly debated Corona-Warn-App was launched in the app stores in Germany. Developers and innovators from all over Germany have worked on the app – on a voluntary basis so to speak. In this week’s reading tips, we will show you how the Corona-Warn-App works and what makes it so special.
IT Is Everybody’s Business. Now More Than Ever! [5 Reading Tips] When computers found their way into science and companies in the 1950s, they still required a lot of know-how in programming. Only with the introduction of graphical user interfaces in the 1980s, the triumph among private users started. The Internet became one of the biggest innovations of the last century. Because of the invention and … Continue reading "IT Is Everybody’s Business. Now More Than Ever! [5 Reading Tips]"
Forwards Instead of Returns [5 Reading Tips] Not only does shopping have to be faster, more personal and more exciting, it also has to be more sustainable and profitable. Ordering, trying it on, returning. This pattern is repeated far too often in Germany. To be exact: 487 million times.
Crisis Management: Do’s & Don’ts for Good Publicity [5 Reading Tips] Effectively dealing with the pandemic and mitigating the adverse effects of the economic shutdown is quite a challenge for leading companies: they have to cope with high financial losses while providing support for others. The last few months have shown how leading companies successfully and sometimes less successfully face up to their social responsibility, how … Continue reading "Crisis Management: Do’s & Don’ts for Good Publicity [5 Reading Tips]"
Gazing into the Post-Pandemic Crystal Ball: What’s the »New Normal« in Work & Business? [5 Reading Tips] It is already clear now that there will be changes and innovations in everyday working life in the future. Flexible working hours, working from home and switching to digital business models are options that many companies had already integrated into their business before COVID-19. However, these innovations will be less of an option and more … Continue reading "Gazing into the Post-Pandemic Crystal Ball: What’s the »New Normal« in Work & Business? [5 Reading Tips]"
