Generation Z – How Retailers Should Adapt Their Strategies Now [5 Reading Tips] Demanding, dependent, ethical – as the first generation to grow up entirely in the spotlight of the Internet, millennials are probably the generation that has received the most criticism. However, now that brands are finally beginning to understand this target group, their successors are already entering the consumer landscape: Generation Z. This raises a number … Continue reading "Generation Z – How Retailers Should Adapt Their Strategies Now [5 Reading Tips]"
New Work Standards After the Coronavirus Pandemic? [5 Reading Tips] What will our working world look like after the coronavirus pandemic? This is currently one of the most important questions that many people ask themselves – although the virus is far from being eradicated. Much of the discussion in the media revolves around working from home and the »enforced« digitisation push for many companies. However, … Continue reading "New Work Standards After the Coronavirus Pandemic? [5 Reading Tips]"
Cross-Media Education – Cornelsen Provides Added Value in a Multi-Channel Customer Landscape with Its New PIM System [Success Story] Publishing and digitisation are no longer mutually exclusive. It did not only become clear during the last few weeks that a combination of tradition and modernity – of analogue and digital – is an advantage for all user groups. Looking at schools and further education, it also becomes apparent that there is still a lot … Continue reading "Cross-Media Education – Cornelsen Provides Added Value in a Multi-Channel Customer Landscape with Its New PIM System [Success Story]"
Safety First. Trust Too. Thanks to Its Content Commerce Platform, Britax Römer Achieves Both. [Success Story] People are becoming more and more mobile. Airplanes, cars, high-speed trains, buses, e-bikes… the distances to be covered are increasing not only for adults, but also for children – yes, even babies are travelling more than previous generations. Whether on foot with the pushchair or by car with a child car seat: it is the … Continue reading "Safety First. Trust Too. Thanks to Its Content Commerce Platform, Britax Römer Achieves Both. [Success Story]"
Snapchat Wants to Become a Super App [5 Reading Tips] Under the name »Snap Minis«, the US-American instant messaging service Snapchat opens up for HTML-based mini apps. By doing so, Snapchat copies the concept of super apps, which is very successful in China and other parts of Asia. In the last six years, these apps have become extremely popular due to their wide range of … Continue reading "Snapchat Wants to Become a Super App [5 Reading Tips]"
LinkedIn Content Marketing – What Companies Have to Keep in Mind [5 Reading Tips] Beyond normal company pages and posting updates, LinkedIn offers a wide variety of possibilities in terms of content marketing and its potential is still often underestimated. The social network has recently published a guide for successful content marketing in the form of a »tactical plan«, which presents various possibilities for companies to pursue their goals. … Continue reading "LinkedIn Content Marketing – What Companies Have to Keep in Mind [5 Reading Tips]"
Single Source of Truth Instead of Data Silos: Analytik Jena Ready for Digital Business with New PIM & MDM Software [Success Story] Companies whose history dates back to the German reunification can rely on several years of experience and expertise in their industry. They know how their customers tick and what they want. This knowledge is crucial in highly competitive markets in order to acquire new customers and convince them with quality and service. After all, an … Continue reading "Single Source of Truth Instead of Data Silos: Analytik Jena Ready for Digital Business with New PIM & MDM Software [Success Story]"
WhatsApp Business: What Do the New Features Have to Offer? [5 Reading Tips] WhatsApp Business now has more than 50 million active users per month worldwide. The business version of the messaging service is used by more and more small companies to communicate with customers. But that’s not all! Recently, the Facebook subsidiary has also announced new features for WhatsApp Business. Is this the return of messenger marketing?
Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download! Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend. Just take a look at long-time favourites: personalisation, big data (the … Continue reading "Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!"
Facebook Shops – How Retailers Can Use the Potential of the Social Commerce Platform [5 Reading Tips] At the end of May 2020, the new Facebook and Instagram Shops were presented. The shop feature enables companies all over the world to offer a shop on their own profile – completely regardless of company size, number of fans or advertising budget. Shopping on Facebook or Instagram is no big news and no incredible … Continue reading "Facebook Shops – How Retailers Can Use the Potential of the Social Commerce Platform [5 Reading Tips]"
