Tech Talk with an All-Rounder: Tech-telmechtel with PIM and MDM [Interview] So, who reads the last page of a new book first? Who scrolls down to the reviews first and then back to the product? Today you do not have to »cheat« because you will get last but not least right at the start. Why? Because it is particularly this answer in the Tech-telmechtel talk that … Continue reading "Tech Talk with an All-Rounder: Tech-telmechtel with PIM and MDM [Interview]"
CRM Between Trend and Duty – How Well Do You Really Serve Your Customers? [5 Reading Tips] Maintaining customer relationships is a must. Companies must know their customers. They must know them very well. Therefore, it is all the more important that solutions that help companies to fulfil their duty are developed further. Because of new digital possibilities, systems are subject to constant change. Legal requirements also play a role. Today’s reading … Continue reading "CRM Between Trend and Duty – How Well Do You Really Serve Your Customers? [5 Reading Tips]"
B2B Commerce Pioneer Thanks to an MVP: Röchling Implements Modern Experience Platform for Highly Diverse Products [Success Story] We can find Röchling products practically everywhere we go – in cars, on bouldering walls, on playgrounds. The semi-finished products of the world’s leading manufacturer of engineering plastics are available in three basic shapes: sheets, blocks and rods. However, the three basic products are required in countless variants, which makes it so difficult to map … Continue reading "B2B Commerce Pioneer Thanks to an MVP: Röchling Implements Modern Experience Platform for Highly Diverse Products [Success Story]"
Tech Talk and Cloud Migration: Tech-telmechtel with SAP Commerce Cloud [Interview] Last week we launched our new interview series. We want to give the floor to those who can provide real first-hand insights. After Mirco took us into the world of microservices a few days ago, we are talking with Markus Hartleb today. At dotSource, he is leading the team that is responsible for our major … Continue reading "Tech Talk and Cloud Migration: Tech-telmechtel with SAP Commerce Cloud [Interview]"
CDP, DMP or CRM? What Is the Best Way to Gather Customer Data? [5 Reading Tips] With the wide variety of solutions for customer data, it is not that easy to keep track of them all. Particularly the more recent category of customer data platforms (CDPs) creates confusion among marketers. After all, it is not always easy to clearly distinguish between a CDP and other solutions. Today’s reading tips summarise the … Continue reading "CDP, DMP or CRM? What Is the Best Way to Gather Customer Data? [5 Reading Tips]"
Tech Talk Instead of Buzzword Bingo: Tech-telmechtel with Microservices [Interview] New month. New series of articles. Welcome to our new Handelskraft format: Tech-telmechtel (a blended word consisting of »tech« and the German word »Techtelmechtel«, meaning a short relationship/flirt). From now on, there will be plenty of first-hand tech insights every week That would already be too many buzzwords for Mirco, but he took part in … Continue reading "Tech Talk Instead of Buzzword Bingo: Tech-telmechtel with Microservices [Interview]"
CPQ Software: Achieving Increased Productivity and Higher Customer Satisfaction in a Hybrid Sales World with Automated Systems [5 Reading Tips] You read about these three letters time and time again: CPQ. The abbreviation stands for Configure, Price, Quote. It describes a process chain in sales or in sales processes. In order to make the sale of diverse and customer-specific products and services as simple as possible, an appropriate CPQ software which fulfils certain functions is … Continue reading "CPQ Software: Achieving Increased Productivity and Higher Customer Satisfaction in a Hybrid Sales World with Automated Systems [5 Reading Tips]"
Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story] Experience, marketing, omnichannel. Welcome to the buzzword bingo. This is what you would think. However, we all know: even buzzwords have their justification – at least most of them. The tricky part is to make something out of these buzzwords of the moment. In other words: successful business. There is also much more behind the … Continue reading "Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story]"
Brand Experience – How Do Brands Gain the Attention of Their Target Groups? [5 Reading Tips] It is immensely important for companies to be tangible for customers. That’s nothing new. Especially in times when all market segments are flooded with competitors, it is essential to have a holistic strategy – after all, you want to establish yourself in the market or further expand the presence of your own brand. As is … Continue reading "Brand Experience – How Do Brands Gain the Attention of Their Target Groups? [5 Reading Tips]"
B2B Content Marketing – Building Long-Term Relationships with Target Groups and Generating High-Quality Leads [5 Reading Tips] If you take a look at the charts of the world’s most profitable companies, you will see that German brands are rarely found among the big players. Volkswagen or SAP are exceptions. Particularly in the tech and IT industry, US companies dominate and Asian companies have long been on the rise. This is surprising as … Continue reading "B2B Content Marketing – Building Long-Term Relationships with Target Groups and Generating High-Quality Leads [5 Reading Tips]"
