Design Trends 2021: From Minimalistic UI to VUI – How to Reach Website Visitors in No Time [5 Reading Tips] UX design (also known as UI design) is changing every day because new trends are emerging all the time, which – if implemented correctly – ensure better user experiences and encourage customers to make more purchases. Using trends correctly can be crucial to success. Depending on the industry and target group, they can, for example, … Continue reading "Design Trends 2021: From Minimalistic UI to VUI – How to Reach Website Visitors in No Time [5 Reading Tips]"
Corporate Design for an HR Start-Up: SiebenWunder Embarks on a Successful Future with Customised Brand Look [Success Story] Colours play a major role in e-commerce. Successful companies and brands deliberately choose to use blue, orange or yellow in their corporate logos. Just like shapes, marketing claims and faces behind the company, they reflect the company’s identity. Apart from that, they also trigger emotions – and this is exactly what a brand has to … Continue reading "Corporate Design for an HR Start-Up: SiebenWunder Embarks on a Successful Future with Customised Brand Look [Success Story]"
SEO Must-Haves 2021: Better Rankings with High-Quality Content, Accurate Product Data and User-Friendly Experiences [5 Reading Tips] Whether Panda, Penguin, Fred or BERT – besides their funny names, the Google updates so far have another thing in common: they all had more or less of an impact on the ranking of websites in the search engine. From the very beginning, Google has always wanted to present users with the most relevant search … Continue reading "SEO Must-Haves 2021: Better Rankings with High-Quality Content, Accurate Product Data and User-Friendly Experiences [5 Reading Tips]"
Successfully Organising Online Events: How to Convince Customers and Partners Digitally [10 Reading Tips] By now, everyone should know why events and conferences mainly take place online these days. However, the question is: how can you organise good online events, like really good ones? To help you, we have put together a little manual for your next remote event.
CRM in the Financial Sector: Consulting Is the First Step to Success – Thüringer Aufbaubank Shows How to Do It [Success Story] Acquiring customers and retaining them is important for every company. For a bank, however, it is not only particularly important, but also a very special challenge. This is because one distinguishing feature no longer plays a role when looking for the right lender in times of low interest rates. Thüringer Aufbaubank (TAB) is headquartered in … Continue reading "CRM in the Financial Sector: Consulting Is the First Step to Success – Thüringer Aufbaubank Shows How to Do It [Success Story]"
Customer Retention Through Loyalty Programmes: Gaining Valuable Data and Loyal Customers with VIP Clubs and Self-Optimisation Platforms [5 Reading Tips] It all started in 1993 with Miles & More, which is now the largest frequent flyer and rewards programme in Europe. Almost 30 years later, there is a large number of such bonus programmes, which are designed to turn customers into repeat buyers by offering something extra. How does this work? How do loyalty programmes … Continue reading "Customer Retention Through Loyalty Programmes: Gaining Valuable Data and Loyal Customers with VIP Clubs and Self-Optimisation Platforms [5 Reading Tips]"
Customer Data Management – How Do I Regain Control over My Customer Data? [5 Reading Tips] The outcry was enormous: the »smartphone« bank N26 experienced a data breach and its employees had access to sensitive transaction data. There are many ways to prevent such breaches. Besides the structuring and classification of data, it is mainly about full control over data across all domains: multi-domain management. Workflows, for example, can help in this … Continue reading "Customer Data Management – How Do I Regain Control over My Customer Data? [5 Reading Tips]"
PIM in a Nutshell: Three Industries, One Goal. Digital Success Thanks to Appropriate System Selection & Implementation [Best Practice] It is no secret that digital business is crucial these days. There is no way around it: every company needs to get involved – and the time is now. Acting now is important to drive your business forward. Take a look at real-life, practical examples: success stories that are blueprints for making your processes more … Continue reading "PIM in a Nutshell: Three Industries, One Goal. Digital Success Thanks to Appropriate System Selection & Implementation [Best Practice]"
Cloud Platform Integration with SAP CPI: BHS Corrugated Continues on Its Road to Success Thanks to Modern Interface Management [Success Story] Weiherhammer is located in the Upper Palatinate region. There, an ironworks was founded – as was the case in many places at the beginning of the 18th century. This ironworks has grown into a globally operating company: BHS Corrugated Maschinen- und Anlagenbau GmbH. It maintains a wide range of products and services, encompassing development and … Continue reading "Cloud Platform Integration with SAP CPI: BHS Corrugated Continues on Its Road to Success Thanks to Modern Interface Management [Success Story]"
New Work Trends 2021: How Your Organisation Can Achieve Modern Collaboration [5 Reading Tips] – Part 2 In the first part of our New Work trends for 2021, we mainly talked about hybrid workplaces and virtual corporate culture. Today, we take a look at new trends in change management, secure collaboration and innovation developments.
