Holiday season is shipping season: How retailers and deliverers are preparing [5 reading tips] Christmas time is near. Consumers are buying gifts, retailers are stocking up, and parcel deliverers are gearing up to handle the mountains of boxes and avoid messy deliveries. What can retailers and manufacturers look out for, make sure their shipments arrive on time and their customers are happy?
Why micro influencers are important [5 reading tips] Influencer marketing is no longer a hype, but an integral part of a communication strategy for many companies. The reason is simple: Influencers are revered as idols and thus influence their followers. A business’ goal is clear: With influencers, they want to increase their own brand perception and reach new target groups — just think … Continue reading "Why micro influencers are important [5 reading tips]"
How virtual assistants can simplify our work life [5 reading tips] Do I need an umbrella this morning? Add buttermilk to my shopping list. Play the latest episode of House of Cards in the living room. In millions of households, these questions and requests are already a regular thing in everyday life and are answered or completed (more or less) reliably by virtual assistants immediately. But … Continue reading "How virtual assistants can simplify our work life [5 reading tips]"
Social and video commerce as a business model [5 reading tips] Social networks are everywhere and social media has long been part of everyday life. Online users are constantly in the thick of the action, averaging 7.6 social media accounts, and liking, sharing, posting, consuming, and chatting for just under two hours a day. This digital reality opens up a lot of opportunities for companies to … Continue reading "Social and video commerce as a business model [5 reading tips]"
10 years of Spotify: How a digital platform succeeds [5 reading tips] Music has always been part of my everyday life. Through the good times, and the bad. During special moments I won’t forget. It has the power to shape every moment with the right notes and melodies. It has only recently become possible to have a limitless catalogue of music with you at all times – … Continue reading "10 years of Spotify: How a digital platform succeeds [5 reading tips]"
Companies using agile methods [5 reading tips] German companies are fit for the digital transformation from the inside out. Not just external macro data such as the status quo of the online retail has proven this. Working methods and internal organisation are adapting to the pace of the digital world. Agile methods are no longer empty promises. On the contrary: Every other major … Continue reading "Companies using agile methods [5 reading tips]"
Paying with your own body – Biometric solutions are trendy [5 reading tips] From cash to mobile payments. From password to fingerprint. The online payment sector is evolving rapidly to meet the steady pace of technological development and recent legislative changes within the EU. At the heart of these innovations are biometric payment procedures designed to ensure better security standards and a better user experience. Why biometric payment … Continue reading "Paying with your own body – Biometric solutions are trendy [5 reading tips]"
The status quo of German online retail: Keeping an eye on omnichannel [5 reading tips] After Summer is over and September rolls around, opportunities to review fresh input and goals come around. Events (like #dmexco) help businesses and decision-makers continually listen to the market and give guidance heading into the last quarter of the year. Market figures also serve as a basis for intensifying or adjusting business strategies. Of course, … Continue reading "The status quo of German online retail: Keeping an eye on omnichannel [5 reading tips]"
Can digital players manage without their masterminds? [5 reading tips] Digital transformation or the radical change we’ve been able to witness since the late eighties does seem quite insane. This year the iPhone only turns 11 years. Google has just turned 20. The minds behind the brands seem inseparably linked with their success. Microsoft: Bill Gates. Google: Larry Page & Sergey Brin. Amazon: Jeff Bezos. … Continue reading "Can digital players manage without their masterminds? [5 reading tips]"
Mobile payment comes to Germany: The beginning of the end of cash? [5 Reading Tips] Contactless payment with a smartphone, without use monetary notes, coins, or cards are the way of the future. But this isn’t anything new for many countries already. Forms of mobile payment have long been established and analogue forms of payment money a distant past. Compared to China or the USA, Germany is so old-fashioned in … Continue reading "Mobile payment comes to Germany: The beginning of the end of cash? [5 Reading Tips]"
