CMS Migration from TYPO3 to Bloomreach at Südpellets: How Content Commerce for Wood Fuels Works [Success Story]

BayWa AG was founded in Munich in 1923. The company with roots in cooperative agricultural trade has developed into a globally active group that serves various industries. Whether it is in agricultural trade, building materials trade or the energy industry: the group is one of the leading companies in Europe. In the wood pellets industry, … Continue reading "CMS Migration from TYPO3 to Bloomreach at Südpellets: How Content Commerce for Wood Fuels Works [Success Story]"

Handelskraft Trend Book 2021 – The Manifesto for Digital Freedom Out Now!

Today is the day we celebrate digital freedom. The brand new Handelskraft Trend Book 2021 »Digital Freedom« is now available for free download – exclusively for retailers, manufacturers and publishers. Do you want to know what it is all about and how you can benefit from it? This article tells you everything you need to … Continue reading "Handelskraft Trend Book 2021 – The Manifesto for Digital Freedom Out Now!"

Migration from Salesforce Classic to Lightning at Unitedprint – Successful CRM Is Also a Question of User Acceptance [Success Story]

Digital success is not just a question of technology. In the end, it always comes down to the people using the technology. How well they do so depends not least on how they are introduced to the system. People are creatures of habit. They have always been. Whether in their private or professional lives: people … Continue reading "Migration from Salesforce Classic to Lightning at Unitedprint – Successful CRM Is Also a Question of User Acceptance [Success Story]"

Migration in B2C Commerce: Dildoking Relaunches Online Shop on Magento 2 Commerce Cloud, Version 2.3 [Success Story]

By now, it should be clear to everyone that data security and keeping shop systems up to date are essential success factors in e-business. True to the slogan »Turn old into new« or better »Turn old into secure shop system«, our client CLICKPOOL migrated the e-commerce software of its in-house brand Dildoking to the latest … Continue reading "Migration in B2C Commerce: Dildoking Relaunches Online Shop on Magento 2 Commerce Cloud, Version 2.3 [Success Story]"

B2B Multi-Stream Projects Make the Difference: TROX on the Road to Success with Holistic Commerce, Marketing and UXD Strategy [Success Story]

Let us admit it: at first glance, there are more exciting topics than »Production and sale of components, appliances and systems for the ventilation and air conditioning of rooms, including fire and smoke protection technology« – even in the business customer segment. As you might have guessed, however, it is definitely worth taking a second … Continue reading "B2B Multi-Stream Projects Make the Difference: TROX on the Road to Success with Holistic Commerce, Marketing and UXD Strategy [Success Story]"

CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice]

In order to stay ahead of the competition in terms of customer success, you should not let your processes stagnate or be content with merely using innovative solutions. So much for theory. In our new »CRM Best Practices« publication, we show you how to turn customer relationship management from a theoretical business strategy construct into … Continue reading "CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice]"

Thinking and Designing Tech and UXD Together: Tech-telmechtel with UX and Web Design [Interview]

Tech-telmechtel is back. The break was long, but the comeback is all the more powerful. Not only are we celebrating our tenth Tech-telmechtel episode, but we are also bringing you the first Tech-telmechtel interview with two guests at once. OK, let us focus on one thing at a time: the 10th Tech-telmechtel interview. 2 experts. … Continue reading "Thinking and Designing Tech and UXD Together: Tech-telmechtel with UX and Web Design [Interview]"

CRM and Marketing Automation in Agricultural E-Commerce: myAGRAR Integrates Salesforce’s Customer Success Solutions to Obtain a 360-Degree View of the Customer [Success Story]

A small seed grows into two-metre-high sunflowers, thousands of seeds turn into many hectares of crops – and good service and intelligent marketing create a strong bond between customers and companies. This special connection is also important to myAGRAR: the online shop for farmers is operated by AgrarOnline GmbH, which has its headquarters in Ratzeburg, … Continue reading "CRM and Marketing Automation in Agricultural E-Commerce: myAGRAR Integrates Salesforce’s Customer Success Solutions to Obtain a 360-Degree View of the Customer [Success Story]"