B2C vs. B2B – online marketplaces put to the test [5 Reading Tips]

Whether online, marketplace, or social media – consumers have more and more opportunities to find and buy goods and services from around the world online. However, marketplaces attract the majority of consumers’ online attention. The user benefits are obvious: a varied selection, good and fast service, and the possibility to find desired products directly via … Continue reading "B2C vs. B2B – online marketplaces put to the test [5 Reading Tips]"

The Holy Grail of Personal Data – Putting GDPR to the Test

Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping. But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, … Continue reading "The Holy Grail of Personal Data – Putting GDPR to the Test"