Conversion optimisation – Tips for a better user experience and more success in e-commerce [Part 1]

Business goals are often explicitly defined: 10 million euros in revenue by 2022! Five per cent more traffic in the third quarter! An important key performance indicator (KPI) for achieving business goals is the conversion rate AKA the measurement that compares the amount of traffic and the amount of traffic that completes a certain goal … Continue reading "Conversion optimisation – Tips for a better user experience and more success in e-commerce [Part 1]"

Online retail payments: This is what PSD2 will change in the future [5 reading tips]

Europe. Users, retailers, service providers, and politicians are looking at the continent. Not just because of the EU elections last week, but also because of Europe’s role in promoting a smart, secure, and unified digital economy through measures in various key areas such as artificial intelligence, privacy, and security in e-commerce. The GDPR had its … Continue reading "Online retail payments: This is what PSD2 will change in the future [5 reading tips]"

Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips]

From search to inspiration to final purchase, mobile users interact with multiple touchpoints along the entire customer journey. Consumers currently have less time and more and more options to choose from. The goal for companies is to reach customers at the right time with the best offer. It’s also reflected in the way that advertising … Continue reading "Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips]"

Experience Economy in B2B and B2C: Top-5 commerce trends, revisited [Part 5]

In our series, »Top-5 commerce trends, revisited« we’ve dealt with trends that have not gone out of style for years. The topics, such as digital business is more than e-commerce, brands are (service) platforms, personalisation is required, and content is king prove a long term stay in digital business. In order to secure our own … Continue reading "Experience Economy in B2B and B2C: Top-5 commerce trends, revisited [Part 5]"

Digital business compass: Handelskraft 2019 »Digital DNA« now available for download!

Twelve years ago Handelskraft saw the light of the virtual world as a blog. Since then we have been reporting day by day on topics and trends of the digital revolution. And six years ago we published our first trend book: Handelskraft 2013 »Trends, strategies and potential in everywhere commerce«. Old but gold, because going … Continue reading "Digital business compass: Handelskraft 2019 »Digital DNA« now available for download!"