B2B influencer marketing: How manufacturers inspire retailers and service providers [5 reading tips]

Influencers aren’t always pets. Or models. Even disheveled craftsmen in guild clothing or corporate bosses with critical opinions can have a great effect as brand ambassadors as long as their appearance on Facebook, Instagram or Youtube is embedded in a clever B2B marketing strategy. B2B (business-to-business) is a huge area because it’s about nothing less … Continue reading "B2B influencer marketing: How manufacturers inspire retailers and service providers [5 reading tips]"

Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]

If you want to increase the conversion rate of your online shop, you have to invest in your customers to build trust. Gaining confidence leads to success on many levels. Above all, a renowned seal of quality should be mentioned, but also a high-quality design, transparency in data entry in the registration and checkout process, … Continue reading "Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]"

100 years of Bauhaus – What can digital businesses learn from the Master of Modern?

Walter Gropius is a German architect, designer, and founder of Bauhaus. This is what’s in every dictionary. But Gropius is more than a historical figure; he’s an icon, a brand, an influencer. His name is still synonymous with pioneering architecture and the best design. We’re taking the 100th anniversary of Bauhaus as an opportunity to … Continue reading "100 years of Bauhaus – What can digital businesses learn from the Master of Modern?"

Digital Transformation: Challenges for Marketing, Sales, and IT [Updated White Paper]

15 terabytes of mobile video traffic is generated and US$20,928 is sent over PayPal worldwide in 10 seconds. Our lives are rapidly being digitised. Cutting-edge technology (like smart thermostats, virtual assistants, and personalised services) are available to consumers. This results in new and increasing customer expectations that companies must meet in the context of digital … Continue reading "Digital Transformation: Challenges for Marketing, Sales, and IT [Updated White Paper]"

Ordering food online: Fresh approaches bring added value & convenience [5 reading tips]

Nowadays, everything imaginable can be bought and sold on the internet. Even groceries. Even fresh food. Despite the growing trend, online food sales in Germany does not appear to be growing. The country’s logistical challenges, its dense network of stores and its unwillingness to buy fresh produce remotely stagnate growth in this market. But this … Continue reading "Ordering food online: Fresh approaches bring added value & convenience [5 reading tips]"

Coming from or going to online commerce – Going where the money is

With the digitisation of retail, many niche businesses are coming to fruition. And many others are finding that they’ve needed to change and go online and go farther than before. Globalisation and digitisation aren’t just challenges, but an opportunity for companies to take the next step and gain market share in ways thought impossible. The … Continue reading "Coming from or going to online commerce – Going where the money is"

Big data for big players: How Krones wants to create the beverage factories of the future [Case Study]

Soft drinks and water in PET (plastic) bottles, canned beer, or canned food. Without the right packaging, our daily shopping would be a lot more environmentally friendly, but also much more exhausting. Not to mention the logistics, which would have to be completely rethought. Hundreds of millions of beverage and food packaging products are produced … Continue reading "Big data for big players: How Krones wants to create the beverage factories of the future [Case Study]"

You can’t buy privacy: What to consider when choosing CRM and marketing automation software

The General Data Protection Regulation (GDPR) is now a year old as of late May. And everyone in Europe knows what it is by now. This EU-wide regulation aims to regulate and protect the handling of personal data. And in a time when »data-driven« is THE attribute par excellence, it becomes more important. Not only … Continue reading "You can’t buy privacy: What to consider when choosing CRM and marketing automation software"

Selecting E-Commerce Software – Comparing Providers and Technologies [Updated White Paper]

As for e-commerce in 2019, there are two important pieces of news: Good and bad. First, the good news. E-commerce is growing and growing, it is and remains one of the strongest growth markets in the DACH region’s economy. From 6.4 billion euros in 2005 to 35.6 billion euros in 2014 and 53.4 billion euros … Continue reading "Selecting E-Commerce Software – Comparing Providers and Technologies [Updated White Paper]"