Legacy Modernisation: Why Upgrading Your Systems Means Upgrading Your Company Posted on 1. October 2025 | by Catharina Meyer Source: dotSource What do your systems say about you? Your systems mirror how your company operates. They reflect processes and priorities and dictate workflows. A modern system landscape stands for a modern company – one that is scalable, efficient, well-integrated and cost-effective. In other words: Just because old systems still work, doesn’t mean they’re still the right fit for your company. And – though all too common – phrases such as »It’s always been like that« or »We’ll just patch it up« don’t count as a digital strategy. A promising approach to ensuring that your company’s systems are the best they can be – without re-building your system landscape from scratch – is legacy modernisation. By refreshing your IT infrastructure, you help your business operate more efficiently, scale more effectively and adapt to changing market demands. Read on to learn if legacy modernisation could be the solution that your company needs. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories Digital Strategy
Strengthen Your Brand in 5 Steps: How to Optimise Your Brand Experience for Long-Term Customer Loyalty Posted on 18. October 20235. August 2025 | by Catharina Meyer Source: Unsplash/Joshua Earle Don’t blend into the background. Be THE brand that gets your target audience excited. What does it take? An authentic, consistent and one-of-a-kind brand experience that your customers will remember – this determines how your brand will be perceived and what consumers will associate with it. A positive brand experience converts interested shoppers into loyal customers. This article will provide you with concrete steps to follow when developing your unique brand message and helpful tips based on practical experience. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Customer Experience
GAIO: How to Increase Your Brand’s Visibility for AI Chatbots Posted on 27. September 20235. August 2025 | by Catharina Meyer Source: dotSource AI chatbots are changing the way people look for information, products and services online. The large language model (LLM) ChatGPT alone boasts an estimated 1.4 billion users. That’s an increase of one billion (!) in comparison to the tool’s launch in January 2023. Consequently, models like ChatGPT, Google Bard and Google Search Generative Experience are increasingly influencing your customers’ purchasing decisions. You should rethink how you provide information as a company. Because this will decide whether your content meets the new requirements of chatbots. Generative AI optimisation (GAIO) is the magic word and the digital marketing discipline of the moment. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Digital Strategy
Internationalisation in E-Business: 7 Steps to Success Beyond Borders Posted on 26. July 20235. August 2025 | by Catharina Meyer Source: Unsplash/Ben White Driving the internationalisation of your business is more attractive today than ever before. There are plenty of reasons for this. First and foremost, the constant advances in information technology and increasing mobility make it easier to operate on the international stage. But is it really as uncomplicated as it seems? Probably not, since even the largest corporations sometimes plan their entry into a new market years in advance. If you want to drive the internationalisation of your business, this article will provide you with tips, tricks and the most important aspects to consider in your expansion plans. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
