Mobile Commerce

Mobile commerce is the purchasing process via mobile end devices, like smartphones or tablets. Whether responsive design or native app: online shops which are adjusted for small displays are a requirement for success in mobile commerce. Cross-platform shops are also characterised by simplified use. QR codes, beacons, and NFC (near field communication) complete the alternative user access to online business. When it comes to mobile commerce, you also have to take note of the target group, which can differ from that of a classic online shop. Smartphones are increasingly becoming interfaces between online- and stationary trade.

Category search
Search this category.
Related topics

    Stationary retail finally keeps up with e-commerce [5 reading tips]

    Posted on 21. May 2018 by .
    store, showcase, open

    Source: pexels

    Online retail is continuing to grow in Germany. This increase can be felt in two main directions – on the one hand, the digitisation of stationary retailers and the considerable dominance of Amazon, on the other hand in the proliferation of smartphones in all day-to-day operations.

    This tendency covers the main points of the current survey of the retail association of Germany (HDE) “Onlinemonitor 2018”. We’ll summarise which trends are defining German online retail and which aspects retailers and manufacturers should pay particular attention to in order to master the digital transformation.

    More


    WhatsApp for Business: The final conquest of mobile moments? [5 Reading Tips]

    Posted on 29. January 2018 by .
    Quelle: pexels.com

    Source: pexels.com

    After months of speculation WhatsApp finally announced the release of their business app: WhatsApp Business. This will enable SMEs to build even closer customer relationships and facilitate customer contact. And that’s just when consumer behaviour becomes more mobile and brands are trying to capture those mobile moments.
    More


    The German-speaking e-commerce area continues to grow [5 Reading Tips]

    Posted on 16. October 2017 by .

    The German-speaking area e-commerce is in top form, growing at fast-pace, and concentrating even more strongly. The biggest players are keeping up a solid lead whereas the smaller can’t catch up. This is the result of the rankings of the 1,000 biggest online shops in Germany “E-Commerce-Markt Deutschland 2017” and the Top 100 onlineshops in Austria and Switzerland “E-Commerce-Markt Österreich/Schweiz 2017” from EHI and Statista.

    More


    WhatsApp Business – potential for companies [5 Reading Tips]

    Posted on 18. September 2017 by .
    Whatsapp Business

    Source: pixabay

    There has been, for quite some time, speculations about the business functions of the WhatsApp messenger app. Now it’s official – the company recently announced on its blog: »Building for People, and Now Businesses«. With this, WhatsApp will finally start to make some money. However, the messaging service is turning its back on Facebook’s typical business model and opposes monetisation through advertising. Instead, the business customers should pay for its use.

    More


    Mobile commerce needs more mobile payment initiatives, like these three! [5 Reading Tips]

    Posted on 11. September 2017 by .
    Quelle: Mastercard & Fitbit

    Source: Mastercard & Fitbit

    In China, mobile commerce is already a part of everyday life. 82 percent of the revenue from the last “Singles Day” was generated via mobile devices. Customers in this market love to make purchases using their smartphones; especially for small transactions at places like food stands via Alipay or Tenpay (the Alibaba and WeChat e-wallets). This is possible by scanning the QR code posted on the stand. The role mobile commerce plays in China is an ideal model for every western front runner who also wants to participate.

    The question is: when could this scene take place in Germany?

    More


    Snapchat are challenged to reinvent themselves to stay ahead of the curve

    Posted on 6. April 2017 by .

    Quelle: Pexels (bearbeitet von dotSource)

    Quelle: Pexels (bearbeitet von dotSource)

    From being a sexting app to going public. The meteoric rise of Snapchat left not only the youngest generation captivated, but also led to a redefinition of the social behaviour and cultural norms to the extent that Instagram, WhatsApp, and Facebook have cloned its hallmark “stories” feature.
     
    This all-in assault on Evan Spiegel’s company, orchestrated by Marc Zuckerberg, coupled with the risks involved in the $3 billion IPO and the ephemeral loyalty that younger generations (Snapchat’s main target group) typically have to brands, makes the social media universe’s near future fascinating and intriguing. Does Snapchat set the foundations of the social media 4.0? Was the IPO a good decision? Does Snapchat have enough reaction capacity to counteract?

    More


    Updated white paper: »E-Commerce Potential in B2B – What can e-commerce and m-commerce do for your business?«

    Posted on 2. February 2017 by .
    B2Bcover2_small

    The Internet has been made not only for B2C purposes. The expansion and growth of Amazon Business and Alibaba proved it. It was a matter of time that B2B companies also embraced the digitalisation of marketing and sales and influenced how sellers and buyers interact. According to a Forrester Research, 93 percent of B2B buyers prefer to buy online once they have decided what to buy.

    In this context of digital transformation, leading B2B companies now give high priority to e-commerce and m-commerce, and use the same weapons as their B2C counterparts to continue growing and offer value added.

    More


    10 years with iPhone – From exception to ubiquity [5 Reading Tips]

    Posted on 9. January 2017 by .
    Quelle: pexels.com

    Quelle: pexels.com

    Exactly 10 years ago today, Steve Jobs gave his keynote at the MacWorld Expo 2007 in which he intended to show Apple’s vision regarding the role the phone was going to play in defining our society. With an expectant audience, Jobs unveiled the core characteristics of a device, that was said to be revolutionary. “An iPod, a phone, an internet mobile communicator. An iPod, a phone, an internet mobile communicator…. these are NOT three separate devices! We are calling it Iphone!”, Steve Jobs described at that time.

    More


    Mobile, AI, and AR hit 2017 UX trends

    Posted on 8. December 2016 by .

    Quelle: pexels.com

    Quelle: pexels.com

    Amazon have just presented their new business proposition with which they want to revolutionise the shopping experience in the physical world. ‘Amazon Go’ is a new kind of supermarket. There are no cashiers. Nor queues, but a lot of sensors that detect every product that leaves the shelves to fill the customer’s digital shopping cart. Shoppers only need an Amazon account, a smartphone, and the ‘Amazon Go’ app to come inside, pick up what they need, and walk out the door.
     
    The shopping experience Amazon offers is as fast, easy, and seamless as it is online. To achieve that, the smartphone is again the integrative element that, together with a great sense of UX, allows the connection between two worlds and between different technologies with the objective of benefiting consumers.
     
    Amazon inspire us with their commitment to innovation but also show us the right track: scanning codes, sensors, in-app mobile payments, and (especially) smartphones. The digitalisation of marketing and sales is also driven by mobile. The optimisation of businesses of any kind for mobile is, more than a need, a competitive advantage, and the 2017 UX trends confirm it as well.

    More


    Updated white paper: Success in mobile commerce – Optimisation and best practices

    Posted on 24. November 2016 by .
    dfd

    Thanks to the wide spread of smartphones and mobile Internet, consumers are more accessible than ever and shopping takes place wherever consumers happen to be. Some facts indicate that mobile commerce is and will be the most important growth driver within e-commerce and that the smartphone is the cornerstone to succeed in an omnichannel world.

    The figures are clear: The smartphone revenue is predicted to surpass tablet for the first time during this shopping season, the global mobile traffic grows unstoppably, and conversion rates are also enhanced as a result of the implementation of new customer experience models in which usability and web design, in all its forms, play an important role.

    It is a fact that mobile impacts digital commerce and influences in-store purchases. A good mobile strategy can drive traffic and conversation rates. For instance, Zalando , Burberry , and Lensbest are doing very well in this respect. And Adidas has recently shown its commitment to this channel with the launch of its mobile Glitch-App in UK.

    Therefore, the question here is not anymore whether or not a mobile commerce strategy is necessary, but how to implement it.

    The essential guide to success in mobile commerce

    In order to resolve this question properly, our updated white paper “Success in mobile commerce: Optimisation and best practices” aims precisely to give a comprehensive overview of the most important aspects to take into account to design and carry out a promising mobile strategy.

    To do so it is primarily necessary to come up with a whole string of decisions and requirements that only an agency is able to manage properly:

    • How often and why do my customers use a smartphone?
    • What do my customers want? Mobile website or app?
    • What are the differences between native, hybrid, or web apps?
    • What determines mobile shop usability?
    • How does responsive web design work?
    • How does a mobile-optimised checkout process work?
    • How can smooth performance be achieved?
    • What are the main challenges of mobile payments?

    By using a hands-on and simple approach, these and other relevant questions will be fully explained and answered along the pages of this essential mobile commerce guide.

    Better be mobile first

    On the basis that 6 out 10 consumers believe that their expectations of mobile experiences are not completely satisfied and that high performance is a must to not lose customers, this white paper gives shop operators ultimate tips for usability and optimisation of all forms of web design to beat the main pain point of mobile commerce: the current low conversion rates.

    Furthermore, the most relevant facts and figures provided let readers know how the current state of mobile commerce is. There is also room for looking towards upcoming mobile trends and the challenges of mobile payments, which are being improved to conquer customers’ hearts. If you want to know the formula to win the mobile commerce race, download this whitepaper now for free! The update is currently available in German.


    home page back to home page