The German-speaking area e-commerce is in top form, growing at fast-pace, and concentrating even more strongly. The biggest players are keeping up a solid lead whereas the smaller can’t catch up. This is the result of the rankings of the 1,000 biggest online shops in Germany “E-Commerce-Markt Deutschland 2017” and the Top 100 onlineshops in Austria and Switzerland “E-Commerce-Markt Österreich/Schweiz 2017” from EHI and Statista.
There has been, for quite some time, speculations about the business functions of the WhatsApp messenger app. Now it’s official – the company recently announced on its blog: »Building for People, and Now Businesses«. With this, WhatsApp will finally start to make some money. However, the messaging service is turning its back on Facebook’s typical business model and opposes monetisation through advertising. Instead, the business customers should pay for its use.
In China, mobile commerce is already a part of everyday life. 82 percent of the revenue from the last “Singles Day” was generated via mobile devices. Customers in this market love to make purchases using their smartphones; especially for small transactions at places like food stands via Alipay or Tenpay (the Alibaba and WeChat e-wallets). This is possible by scanning the QR code posted on the stand. The role mobile commerce plays in China is an ideal model for every western front runner who also wants to participate.
The question is: when could this scene take place in Germany?
This all-in assault on Evan Spiegel’s company, orchestrated by Marc Zuckerberg, coupled with the risks involved in the $3 billion IPO and the ephemeral loyalty that younger generations (Snapchat’s main target group) typically have to brands, makes the social media universe’s near future fascinating and intriguing. Does Snapchat set the foundations of the social media 4.0? Was the IPO a good decision? Does Snapchat have enough reaction capacity to counteract?
Updated white paper: »E-Commerce Potential in B2B – What can e-commerce and m-commerce do for your business?«
The Internet has been made not only for B2C purposes. The expansion and growth of Amazon Business and Alibaba proved it. It was a matter of time that B2B companies also embraced the digitalisation of marketing and sales and influenced how sellers and buyers interact. According to a Forrester Research, 93 percent of B2B buyers prefer to buy online once they have decided what to buy.
In this context of digital transformation, leading B2B companies now give high priority to e-commerce and m-commerce, and use the same weapons as their B2C counterparts to continue growing and offer value added.
Exactly 10 years ago today, Steve Jobs gave his keynote at the MacWorld Expo 2007 in which he intended to show Apple’s vision regarding the role the phone was going to play in defining our society. With an expectant audience, Jobs unveiled the core characteristics of a device, that was said to be revolutionary. “An iPod, a phone, an internet mobile communicator. An iPod, a phone, an internet mobile communicator…. these are NOT three separate devices! We are calling it Iphone!”, Steve Jobs described at that time.
The shopping experience Amazon offers is as fast, easy, and seamless as it is online. To achieve that, the smartphone is again the integrative element that, together with a great sense of UX, allows the connection between two worlds and between different technologies with the objective of benefiting consumers.
Amazon inspire us with their commitment to innovation but also show us the right track: scanning codes, sensors, in-app mobile payments, and (especially) smartphones. The digitalisation of marketing and sales is also driven by mobile. The optimisation of businesses of any kind for mobile is, more than a need, a competitive advantage, and the 2017 UX trends confirm it as well.
Thanks to the wide spread of smartphones and mobile Internet, consumers are more accessible than ever and shopping takes place wherever consumers happen to be. Some facts indicate that mobile commerce is and will be the most important growth driver within e-commerce and that the smartphone is the cornerstone to succeed in an omnichannel world.
The figures are clear: The smartphone revenue is predicted to surpass tablet for the first time during this shopping season, the global mobile traffic grows unstoppably, and conversion rates are also enhanced as a result of the implementation of new customer experience models in which usability and web design, in all its forms, play an important role.
It is a fact that mobile impacts digital commerce and influences in-store purchases. A good mobile strategy can drive traffic and conversation rates. For instance, Zalando , Burberry , and Lensbest are doing very well in this respect. And Adidas has recently shown its commitment to this channel with the launch of its mobile Glitch-App in UK.
Therefore, the question here is not anymore whether or not a mobile commerce strategy is necessary, but how to implement it.
The essential guide to success in mobile commerce
In order to resolve this question properly, our updated white paper “Success in mobile commerce: Optimisation and best practices” aims precisely to give a comprehensive overview of the most important aspects to take into account to design and carry out a promising mobile strategy.
To do so it is primarily necessary to come up with a whole string of decisions and requirements that only an agency is able to manage properly:
- How often and why do my customers use a smartphone?
- What do my customers want? Mobile website or app?
- What are the differences between native, hybrid, or web apps?
- What determines mobile shop usability?
- How does responsive web design work?
- How does a mobile-optimised checkout process work?
- How can smooth performance be achieved?
- What are the main challenges of mobile payments?
By using a hands-on and simple approach, these and other relevant questions will be fully explained and answered along the pages of this essential mobile commerce guide.
Better be mobile first
On the basis that 6 out 10 consumers believe that their expectations of mobile experiences are not completely satisfied and that high performance is a must to not lose customers, this white paper gives shop operators ultimate tips for usability and optimisation of all forms of web design to beat the main pain point of mobile commerce: the current low conversion rates.
Furthermore, the most relevant facts and figures provided let readers know how the current state of mobile commerce is. There is also room for looking towards upcoming mobile trends and the challenges of mobile payments, which are being improved to conquer customers’ hearts. If you want to know the formula to win the mobile commerce race, download this whitepaper now for free! The update is currently available in German.
Last November, we could certify that the European shopping psyche was turning. The battle for bargains is played online thanks to the uprooting power of the American Black Friday, led mainly by the giant Amazon. Since 2012 his phenomenon has been smashing all online sales records year after year, boosting the e-commerce sector even more.
This year shoppers take Black Friday into account for their Christmas shopping as never before. It is a fact that its influence has changed the shopping behaviour in some countries such as UK and Spain.
Additionally, more retailers increasingly spread their Black Friday promotions over so many days, and some others are joining in the bonanza shopping day. The centrepiece for both retailers and shoppers is undoubtedly the smartphone.
As every year, November is here to kick off a new Christmas shopping season, which promises to break all the records online once again. 31% of German shoppers start their Christmas shopping in November, while 34% will do so during the first two weeks of December. This season will be especially challenging for logistics as it is expected to reach a new record of shipments, but also rewarding for those retailers who place big bets on offering seamless and consistent omnichannel shopping experiences.
In the most remarkable season of the year (Google estimates 20% of the annual sales depend on the Christmas campaign performance), the smartphone cannot be forgotten, as it is a decisive touchpoint that enables other multiple interactions along the customer journey.
As a result, the customer journey is more complex and the competition extremely fierce. The race has just started for both buyers and sellers. Will consumer expectations be met? Who will be fully satisfied with the decisions taken? What is clear, whatever the answers to these questions are, is that the most important battle of the year for trade is played online!