Mobile Commerce

Mobile commerce is the purchasing process via mobile end devices, like smartphones or tablets. Whether responsive design or native app: online shops which are adjusted for small displays are a requirement for success in mobile commerce. Cross-platform shops are also characterised by simplified use. QR codes, beacons, and NFC (near field communication) complete the alternative user access to online business. When it comes to mobile commerce, you also have to take note of the target group, which can differ from that of a classic online shop. Smartphones are increasingly becoming interfaces between online- and stationary trade.

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Snapchat are challenged to reinvent themselves to stay ahead of the curve

Posted on 6. April 2017 by .

Quelle: Pexels (bearbeitet von dotSource)

Quelle: Pexels (bearbeitet von dotSource)

From being a sexting app to going public. The meteoric rise of Snapchat left not only the youngest generation captivated, but also led to a redefinition of the social behaviour and cultural norms to the extent that Instagram, WhatsApp, and Facebook have cloned its hallmark “stories” feature.
This all-in assault on Evan Spiegel’s company, orchestrated by Marc Zuckerberg, coupled with the risks involved in the $3 billion IPO and the ephemeral loyalty that younger generations (Snapchat’s main target group) typically have to brands, makes the social media universe’s near future fascinating and intriguing. Does Snapchat set the foundations of the social media 4.0? Was the IPO a good decision? Does Snapchat have enough reaction capacity to counteract?


Updated white paper: »E-Commerce Potential in B2B – What can e-commerce and m-commerce do for your business?«

Posted on 2. February 2017 by .

The Internet has been made not only for B2C purposes. The expansion and growth of Amazon Business and Alibaba proved it. It was a matter of time that B2B companies also embraced the digitalisation of marketing and sales and influenced how sellers and buyers interact. According to a Forrester Research, 93 percent of B2B buyers prefer to buy online once they have decided what to buy.

In this context of digital transformation, leading B2B companies now give high priority to e-commerce and m-commerce, and use the same weapons as their B2C counterparts to continue growing and offer value added.


10 years with iPhone – From exception to ubiquity [5 Reading Tips]

Posted on 9. January 2017 by .


Exactly 10 years ago today, Steve Jobs gave his keynote at the MacWorld Expo 2007 in which he intended to show Apple’s vision regarding the role the phone was going to play in defining our society. With an expectant audience, Jobs unveiled the core characteristics of a device, that was said to be revolutionary. “An iPod, a phone, an internet mobile communicator. An iPod, a phone, an internet mobile communicator…. these are NOT three separate devices! We are calling it Iphone!”, Steve Jobs described at that time.


Mobile, AI, and AR hit 2017 UX trends

Posted on 8. December 2016 by .



Amazon have just presented their new business proposition with which they want to revolutionise the shopping experience in the physical world. ‘Amazon Go’ is a new kind of supermarket. There are no cashiers. Nor queues, but a lot of sensors that detect every product that leaves the shelves to fill the customer’s digital shopping cart. Shoppers only need an Amazon account, a smartphone, and the ‘Amazon Go’ app to come inside, pick up what they need, and walk out the door.
The shopping experience Amazon offers is as fast, easy, and seamless as it is online. To achieve that, the smartphone is again the integrative element that, together with a great sense of UX, allows the connection between two worlds and between different technologies with the objective of benefiting consumers.
Amazon inspire us with their commitment to innovation but also show us the right track: scanning codes, sensors, in-app mobile payments, and (especially) smartphones. The digitalisation of marketing and sales is also driven by mobile. The optimisation of businesses of any kind for mobile is, more than a need, a competitive advantage, and the 2017 UX trends confirm it as well.


Updated white paper: Success in mobile commerce – Optimisation and best practices

Posted on 24. November 2016 by .

Thanks to the wide spread of smartphones and mobile Internet, consumers are more accessible than ever and shopping takes place wherever consumers happen to be. Some facts indicate that mobile commerce is and will be the most important growth driver within e-commerce and that the smartphone is the cornerstone to succeed in an omnichannel world.

The figures are clear: The smartphone revenue is predicted to surpass tablet for the first time during this shopping season, the global mobile traffic grows unstoppably, and conversion rates are also enhanced as a result of the implementation of new customer experience models in which usability and web design, in all its forms, play an important role.

It is a fact that mobile impacts digital commerce and influences in-store purchases. A good mobile strategy can drive traffic and conversation rates. For instance, Zalando , Burberry , and Lensbest are doing very well in this respect. And Adidas has recently shown its commitment to this channel with the launch of its mobile Glitch-App in UK.

Therefore, the question here is not anymore whether or not a mobile commerce strategy is necessary, but how to implement it.

The essential guide to success in mobile commerce

In order to resolve this question properly, our updated white paper “Success in mobile commerce: Optimisation and best practices” aims precisely to give a comprehensive overview of the most important aspects to take into account to design and carry out a promising mobile strategy.

To do so it is primarily necessary to come up with a whole string of decisions and requirements that only an agency is able to manage properly:

  • How often and why do my customers use a smartphone?
  • What do my customers want? Mobile website or app?
  • What are the differences between native, hybrid, or web apps?
  • What determines mobile shop usability?
  • How does responsive web design work?
  • How does a mobile-optimised checkout process work?
  • How can smooth performance be achieved?
  • What are the main challenges of mobile payments?

By using a hands-on and simple approach, these and other relevant questions will be fully explained and answered along the pages of this essential mobile commerce guide.

Better be mobile first

On the basis that 6 out 10 consumers believe that their expectations of mobile experiences are not completely satisfied and that high performance is a must to not lose customers, this white paper gives shop operators ultimate tips for usability and optimisation of all forms of web design to beat the main pain point of mobile commerce: the current low conversion rates.

Furthermore, the most relevant facts and figures provided let readers know how the current state of mobile commerce is. There is also room for looking towards upcoming mobile trends and the challenges of mobile payments, which are being improved to conquer customers’ hearts. If you want to know the formula to win the mobile commerce race, download this whitepaper now for free! The update is currently available in German.

Mobile is the determining factor for mastering Black Friday [5 Reading Tips]

Posted on 21. November 2016 by .
Quelle: click_and_photo - Fotolia

Quelle: click_and_photo – Fotolia

Last November, we could certify that the European shopping psyche was turning. The battle for bargains is played online thanks to the uprooting power of the American Black Friday, led mainly by the giant Amazon. Since 2012 his phenomenon has been smashing all online sales records year after year, boosting the e-commerce sector even more.

This year shoppers take Black Friday into account for their Christmas shopping as never before. It is a fact that its influence has changed the shopping behaviour in some countries such as UK and Spain.

Additionally, more retailers increasingly spread their Black Friday promotions over so many days, and some others are joining in the bonanza shopping day. The centrepiece for both retailers and shoppers is undoubtedly the smartphone.

How and when do German shoppers buy Christmas presents? [5 Reading Tips]

Posted on 14. November 2016 by .


As every year, November is here to kick off a new Christmas shopping season, which promises to break all the records online once again. 31% of German shoppers start their Christmas shopping in November, while 34% will do so during the first two weeks of December. This season will be especially challenging for logistics as it is expected to reach a new record of shipments, but also rewarding for those retailers who place big bets on offering seamless and consistent omnichannel shopping experiences.

In the most remarkable season of the year (Google estimates 20% of the annual sales depend on the Christmas campaign performance), the smartphone cannot be forgotten, as it is a decisive touchpoint that enables other multiple interactions along the customer journey.

As a result, the customer journey is more complex and the competition extremely fierce. The race has just started for both buyers and sellers. Will consumer expectations be met? Who will be fully satisfied with the decisions taken? What is clear, whatever the answers to these questions are, is that the most important battle of the year for trade is played online!

The latest colour trends for mobile app design

Posted on 27. October 2016 by .
Quelle: Pexels

Quelle: Pexels

Colour belongs to the most powerful tools of designers when talking about mobile app design together with usability. Colours can be used to impact the users’ emotions, draw their attention, and put them in the right frame of mind to make a purchase. However, in order to do so, it is essential to understand how colours affect people.

In e-commerce, as the interaction user-internet device is mainly based on graphical UI components, colours play a decisive role to free up emotions that trigger spontaneous purchases.

There are countless studies and also very comprehensive articles that explain how colours (warm and cold) affect human perception through the colour theory and the psychology of colours. Even Goethe was concerned about the influence of colours on the human psyche.

Today we focus on the latest trends in mobile web design that no designer should miss. However, it is important to note that colour trends depends on sector, CI, and country.

Smartly hunting mobile moments to attract connected travellers

Posted on 26. July 2016 by .

Source: cristianbalate - Fotolia

Source: cristianbalate – Fotolia

The smartphone has become an extension of our bodies. It is always travelling with us. No matter where it goes, people always find a place for it: in their pocket, in their handbag or even carried by hand. For this reason, the smartphone becomes an essential trip companion when individuals are going on holidays. The entire customer life cycle is influenced by the power of the smartphone. Everyone is becoming a connected traveller.

Are the airlines, travel platforms, and also online travel agencies (OTAs) aware of it and acting accordingly to gain new customers and to stand out from the crowd? Are they implementing features and promoting campaigns to win the mobile piece of the cake?

Sustainability trend: Smartphone re-use market taking off [5 Reading Tips]

Posted on 13. June 2016 by .


The smartphone market has grown exponentially over the past decade. People have been buying them since they have been around. However smartphone sales are slowing down since the mature Western markets and also China are becoming saturated. The demand has topped out. People are not attracted by flagship models anymore, but by second-hand cheaper devices. This sustainable trend is gaining momentum. And it has a lot of potential. Who will win the battle?

Analyst Gartner is expecting a big drop in smartphone sales growth, projecting the market will shrink from 14.4 percent growth in 2015 to just 7 per cent in 2016 — with only 1.5 billion smartphone units being shipped globally this year.

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