Social Commerce

Social commerce is the sale of your own products through communication with the customer. This can occur via social networks like Facebook or Pinterest, and through a review or comments system. The focus is on interaction and opening up new sales channels. Through the constructive criticism traders receive, they can improve their own shop, adjust their business model, or develop better customer service. Social commerce is therefore not just a means to an end, but brings the customer closer and improves internal processes through feedback.

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Twitter CEO Costolo steps down – will “Not Google+” soon be followed by “Not Twitter”?

We already said goodbye to Google+ last week. Sadly, it lost the fight against “Not Google+” and started slowly disappearing from the face of the earth.

Does this fate await Twitter as well? It just came out that Dick Costolo is leaving the company after consistently disappointing numbers. Looking at this 5 year old (!) parody, you realise that nothing much has changed. Twitter is good for…. ?

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Facebook or YouTube? – You can’t even be sure here anymore!

Grafik:Mike Mozart
Graphic:Mike Mozart

In Social media marketing, you often ask yourself which social network works best for what content. When it comes to video, marketers could rely on YouTube for years: a networked specialised in video, which generates lots of views and lots of clicks if all goes well. But these rosy days could be over soon…couldn’t they?

Because as we all know, you can share videos on Facebook. Everyone who scrolls through their Facebook feed from the comfort of the couch knows it: videos are played automatically, which means that you do what one or another to the end thanks to this auto-play function. What other tricks is Zuckerberg using to grasp the video throne, and does anyone have the slightest chance against Youtube?

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Social media – social status.

Teens are mobile

We just published some thoughts in the difference in internet and TV use with adults from different socio-economic backgrounds, but what about the teens? About ¾ of teens these days (yes, I do feel old) have a smart phone and 91% of these go online with their mobile. We already noted that mobile internet access increases in the lower income bracket, and the situation is similar for teenagers. Nearly all African American youth – those statically most likely to belong to a low income household – access the internet via mobile vs. 91% and 90% of Hispanic and white teens respectively.

91% of Teens Use the Internet on a Mobile DeviceGraphic: pewinternet.org

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Autioning off BASIC Thinking #2 changes – nothing?

basic thinking logo“That was it for BASIC Thinking!” “Again! (the oldies will remember)” has been called through the media in the past weeks. Now the auction, a bit strangely run by hood.de, has ended with a surprise: internet entrepreneur and investor Tim Schumacher gave the blog back to its previous publishers, after his winning bid of €27,223.

In a blog article, the publishers let us know how they are planning on using their second (the third for the blog): mobile design, fewer articles, which are supposed to be better quality for it. Instead of banner advertising, paid articles are supposed to cover refinancing. In the future, Editor in Chief Tobias Gillen will also take on the role of CEO and run the blog as a business. The only thing which stays the same is the writing team editorial team.

But will that be enough to lead the blog – once a cult under Robert Basic – to its old strengths?

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Customer retention: remember that?

Young people browsing internet in a restaurant
Photo: konradbak

Customer retention is one of those topics which keeps cropping up because, let’s face it, finding customers, getting them to buy stuff online, and making sure they keeping buying stuff online is what e-commerce is about. Easily said, difficult to do.

It’s a complex business, which is influenced by numerous factors and plagued by its own set of challenges. One of the major the problems facing businesses is the gap between their perception of what consumers want and what the consumer actually wants. Here are a few impulses I got from reading the recent IBM study “From Social Media to Social CRM”. Maybe they will help gear up your thinking on the topic as well.

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Facebookisation: Twitter is changing

Graphc: Garrett Heath

Up to now, social network Twitter has focused on an unfiltered news stream…but these times appear to be over. Similarly to Facebook, particularly relevant Tweets disturb the chronological order. Even Tweets by people you don’t follow will reportedly turn up in your stream in the future.

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Why pay with a tweet is the most user friendly paywall

Great_Wall
Graphic: Dan Zen

The idea of a conventional paywall is used by many content providers. However, a non-monetary paywall is rare. Pay with Tweet is one example: content has to be paid for in the form of a tweet or a post. Your own website receives greater reach and therefore more traffic in return. But how can turn-over be raised with this paywall variation?

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Brands on Facebook don’t have a coverage problem, they have a relevance problem

The coverage of business pages on Facebook has been perceptibly sinking for some time. Why this is the case should be discussed elsewhere. What is more interesting is what businesses can do to become more relevant.

Statista Facebook-Reichweite von Unternehmen
Grafik: Statista

(Enterprises lose reach on Facebook: The organic reach of contents of Facebook business sites (in % of fans)

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