Social commerce is the sale of your own products through communication with the customer. This can occur via social networks like Facebook or Pinterest, and through a review or comments system. The focus is on interaction and opening up new sales channels. Through the constructive criticism traders receive, they can improve their own shop, adjust their business model, or develop better customer service. Social commerce is therefore not just a means to an end, but brings the customer closer and improves internal processes through feedback.
Under the name »Snap Minis«, the US-American instant messaging service Snapchat opens up for HTML-based mini apps. By doing so, Snapchat copies the concept of super apps, which is very successful in China and other parts of Asia. In the last six years, these apps have become extremely popular due to their wide range of … Continue reading "Snapchat Wants to Become a Super App [5 Reading Tips]"
WhatsApp Business now has more than 50 million active users per month worldwide. The business version of the messaging service is used by more and more small companies to communicate with customers. But that’s not all! Recently, the Facebook subsidiary has also announced new features for WhatsApp Business. Is this the return of messenger marketing?
It is a logical step. With more than one billion active users per month, the Chinese video portal 抖音短视频 has recently become one of the most popular social networks. The video portal is now launching an all-out business offensive. With TikTok for Business, it presents various tools that allow brands to design campaigns and interact … Continue reading "TikTok for Business [5 Reading Tips]"
Microbrands have been producing more and more B2C brands for years. They are incessantly taking market share from traditional companies, putting some of them in distress. But what do these small companies have that the big players don’t? And what can market leaders still learn from small companies?