TikTok Overtakes Instagram: Get Ready for the Mobile Shopping Generation [5 Reading Tips]

It was bound to happen. We all knew that the day was not too far away, but now the time has come. The Chinese short video app, the super social media portal, the digital teen dance video among social networks has made it: TikTok overtakes Instagram, the number one social media platform. But in which … Continue reading "TikTok Overtakes Instagram: Get Ready for the Mobile Shopping Generation [5 Reading Tips]"

Live Stream Shopping: How Brands Can Replicate the Personal In-Store Experience Online, Inspire Customers and Boost Sales [5 Reading Tips]

Live stream shopping – the »new« big thing on various social media platforms. These days, it is becoming increasingly difficult to go to the fashion shop around the corner or to the local consumer electronics retailer. Nevertheless, customers do not want to miss out on the first-hand live experience. This is where live stream shopping … Continue reading "Live Stream Shopping: How Brands Can Replicate the Personal In-Store Experience Online, Inspire Customers and Boost Sales [5 Reading Tips]"

Social Media Trends 2021: 10 Tips on How to Turn »Social« into Commerce [5 Reading Tips]

Without social media, branding and customer engagement no longer work. Messengers are the new customer hotlines, influencers the new superheroes and online tutorials the new cookbooks and guides. It remains to be seen how marketers will design the digital shopping experience without it being perceived as annoying advertising or being clicked away with an eye … Continue reading "Social Media Trends 2021: 10 Tips on How to Turn »Social« into Commerce [5 Reading Tips]"

Black Friday and Co.: How Companies Can Promote Themselves Online by Offering Discounts [5 Reading Tips]

Black Friday is the shopping event of the year, even in times of COVID-19. On Friday, the 27th of November 2020, companies will once again lure customers with discounts and special offers. Whether it is ten, 20 or 50 per cent: consumers can look forward to great discounts again this year. We show you how … Continue reading "Black Friday and Co.: How Companies Can Promote Themselves Online by Offering Discounts [5 Reading Tips]"

Stories Now Also on LinkedIn – What They Can Do and How to Use Them for Your Business [5 Reading Tips]

LinkedIn Stories are now available in Germany and worldwide and can make professional communication on LinkedIn more interesting in the future. The exchange with other users from the same and related industries is exactly what LinkedIn is all about. Unlike on other social networks, professional and business issues remain at the forefront – despite the … Continue reading "Stories Now Also on LinkedIn – What They Can Do and How to Use Them for Your Business [5 Reading Tips]"

Generation Z – How Retailers Should Adapt Their Strategies Now [5 Reading Tips]

Demanding, dependent, ethical – as the first generation to grow up entirely in the spotlight of the Internet, millennials are probably the generation that has received the most criticism. However, now that brands are finally beginning to understand this target group, their successors are already entering the consumer landscape: Generation Z. This raises a number … Continue reading "Generation Z – How Retailers Should Adapt Their Strategies Now [5 Reading Tips]"

WhatsApp Business: What Do the New Features Have to Offer? [5 Reading Tips]

WhatsApp Business now has more than 50 million active users per month worldwide. The business version of the messaging service is used by more and more small companies to communicate with customers. But that’s not all! Recently, the Facebook subsidiary has also announced new features for WhatsApp Business. Is this the return of messenger marketing?

Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!

Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend. Just take a look at long-time favourites: personalisation, big data (the … Continue reading "Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!"

Facebook Shops – How Retailers Can Use the Potential of the Social Commerce Platform [5 Reading Tips]

At the end of May 2020, the new Facebook and Instagram Shops were presented. The shop feature enables companies all over the world to offer a shop on their own profile – completely regardless of company size, number of fans or advertising budget. Shopping on Facebook or Instagram is no big news and no incredible … Continue reading "Facebook Shops – How Retailers Can Use the Potential of the Social Commerce Platform [5 Reading Tips]"