Stationary retail finally keeps up with e-commerce [5 reading tips] Posted on 21. May 201821. May 2018byby Sara Herrera 0 Online retail is continuing to grow in Germany. This increase can be felt in two main directions – on the one hand, the digitisation of stationary retailers and the considerable dominance of Amazon, on the other hand in the proliferation of smartphones in all day-to-day operations. This tendency covers the main points of the current … Continue reading “Stationary retail finally keeps up with e-commerce [5 reading tips]”
»Using trends – spotting them and acting on them – can be a simple and powerful way for businesses to use change to their advantage« – Handelskraft Speaker David Mattin in Interview Posted on 1. February 20181. February 2018byby Sara Herrera 0 At the Handelskraft Conference on the 20th of February 2018 so many new paths to successful retail will be discussed. With trends, best practices, and new impulses, we want to talk about real business and tell real stories about the digital reality and its challenges. This reality is deeply influenced by the change and the … Continue reading “»Using trends – spotting them and acting on them – can be a simple and powerful way for businesses to use change to their advantage« – Handelskraft Speaker David Mattin in Interview”
Cryptocurrencies – What’s behind the sudden boom? [5 Reading Tips] Posted on 15. January 201822. January 2018byby Sara Herrera 1 Cryptocurrencies and the technology behind them, the blockchain, have been what everyone has been talking about for months. Terms like bitcoin, ether, token, decentralisation, and smart contracts are no longer unknown to most people. Meanwhile, in the last six months, the number of different coins (over 1,400) are booming and their stock market value has … Continue reading “Cryptocurrencies – What’s behind the sudden boom? [5 Reading Tips]”
The 4 Most Important Marketing Trends for 2018 [5 Reading Tips] Posted on 11. December 201712. December 2017byby Sara Herrera 0 December is synonymous with the closing of projects and company banquets, but also time to take stock of the financial year and prepare for the start of the new year. In the last two years, new and innovative technologies and intelligent devices have come to market: Virtual and augmented reality, artificial intelligence with its numerous … Continue reading “The 4 Most Important Marketing Trends for 2018 [5 Reading Tips]”
Mobile commerce needs more mobile payment initiatives, like these three! [5 Reading Tips] Posted on 11. September 201720. November 2017byby Sara Herrera 0 In China, mobile commerce is already a part of everyday life. 82 percent of the revenue from the last “Singles Day” was generated via mobile devices. Customers in this market love to make purchases using their smartphones; especially for small transactions at places like food stands via Alipay or Tenpay (the Alibaba and WeChat e-wallets). … Continue reading “Mobile commerce needs more mobile payment initiatives, like these three! [5 Reading Tips]”
Smartly connecting the dots to succeed in the data era – A look back to the International VDI Congress on IoT Posted on 20. December 2016byby Sara Herrera 0 With an increasingly connected world, the Internet of Things (IoT) has become more than a buzzword. High expectations have been raised, but also many questions are coming up. To respond to many of these questions and discuss the real potential of this technology, the first International VDI Congress on IoT took place in Berlin during … Continue reading “Smartly connecting the dots to succeed in the data era – A look back to the International VDI Congress on IoT”
Is the subscription economy here to stay? [5 Reading Tips] Posted on 19. December 2016byby Sara Herrera 0 More and more people are subscribing to replenishment programs for razors or coffee, to streaming services for music or series, or to co-working spaces. Access over ownership is a demand that drives the consumer behaviour of millennials and younger generations, challenging the status quo. The potential is tremendous beforehand and the first big player that … Continue reading “Is the subscription economy here to stay? [5 Reading Tips]”
