BIOS – How BayWa AG optimises business processes with an internal order platform

Digital transformation affects all areas of a company internally and externally. This is particularly evident when it comes to internal procurement. BayWa AG also experienced this. We’d like to show you the journey our client has set out to do, optimising corporate processes with a central, internal ordering platform – BIOS (BayWa Internal Order System), … Continue reading "BIOS – How BayWa AG optimises business processes with an internal order platform"

»Organisations and brands that implement trends are also determining customer expectations« – Handelskraft speaker Delia Wieser interview

At the beginning of the year, trends are a recurring theme. But what are trends and where do they come from? How can we recognise them and what are they good for? Trends open up business opportunities, but in order to benefit from them, you need to go deeper, observe attitudes, opinions, and habits and … Continue reading "»Organisations and brands that implement trends are also determining customer expectations« – Handelskraft speaker Delia Wieser interview"

»The real role of the CMS is to integrate well with AI systems and services, rather than to provide them itself.« Interview with Handelskraft speaker, Christopher Zimmermann

Content is no longer just produced and published in one place. Information and data are processed by various devices and distributed over several channels. The classic content management system, therefore, reaches its limits, as it’s not designed to provide data outside of its own template engine. Headless is the answer to this new scenario and … Continue reading "»The real role of the CMS is to integrate well with AI systems and services, rather than to provide them itself.« Interview with Handelskraft speaker, Christopher Zimmermann"

»Thanks to automated processes, sales staff have more time for personal customer care.« – Handelskraft speaker Achim Ahrens Interview

Online shopping doesn’t end after a purchase. Many companies are now aware of this. But what does it take to be successful in the digital business in the long term? Whether B2C or B2B, it’s important to offer the customer added value beyond the product purchase. And how does that succeed? With all-round service. In … Continue reading "»Thanks to automated processes, sales staff have more time for personal customer care.« – Handelskraft speaker Achim Ahrens Interview"

»Using trends – spotting them and acting on them – can be a simple and powerful way for businesses to use change to their advantage« – Handelskraft Speaker David Mattin in Interview

At the Handelskraft Conference on the 20th of February 2018 so many new paths to successful retail will be discussed. With trends, best practices, and new impulses, we want to talk about real business and tell real stories about the digital reality and its challenges. This reality is deeply influenced by the change and the … Continue reading "»Using trends – spotting them and acting on them – can be a simple and powerful way for businesses to use change to their advantage« – Handelskraft Speaker David Mattin in Interview"

Integrating PIM systems: Which role do PIMs play in B2B? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 2]

After addressing the main advantages of PIM systems and the reasons why an online shop should integrate one last week, it is the moment to go beyond and be outward-looking. PIM systems are giving a boost to omnichannel and revolutionising the way we manage product portfolios and, consequently, probably the role print and online catalogues … Continue reading "Integrating PIM systems: Which role do PIMs play in B2B? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 2]"

Integrating PIM systems: When is it worth for online retailers? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 1]

As we stated in several articles over the past few months, Product Information Management (PIM) systems are the ultimate strategic tool to make the most out of a digital business. They are a must in cross-channel scenarios, make the difference in B2B complex product catalogues and are responsible for the increasing personalisation of all ranges … Continue reading "Integrating PIM systems: When is it worth for online retailers? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 1]"

“Investing in traffic generation is pointless when too few visitors can find the right product” – Interview with Handelskraft Speaker Daniel Planert from FACT-Finder

Nowadays, when people need answers they often do not read books or ask their relatives, they just go straight away to google it. No matter the question you drop, the search engine always gives you some feedback and consequently people are more happy and convinced. Because of the strong competition, the same scenario has also … Continue reading "“Investing in traffic generation is pointless when too few visitors can find the right product” – Interview with Handelskraft Speaker Daniel Planert from FACT-Finder"

“I don’t know any company that is more customer-friendly than Amazon. That’s the crucial competitive advantage” – Interview with Handelskraft Speaker and E-Commerce Consultant Adrian Hotz

Is it a bird? Is it a plane? No, it’s Superman! What the world saviour from planet Krypton is to the league of superheroes, Amazon is to online retail. Is it a retailer? Is it a marketplace? Or is it a world-dominating system? Whatever the answer might be, there’s no name closer related to the … Continue reading "“I don’t know any company that is more customer-friendly than Amazon. That’s the crucial competitive advantage” – Interview with Handelskraft Speaker and E-Commerce Consultant Adrian Hotz"

“Every product has its own story which is often worth more than the product itself” – Interview with Handelskraft speaker Johannes Altmann von Shoplupe

One gown, one objective: to look gorgeous and sophisticated. The choices are clear to achieve that: one expensive perfume, a glamorous trendy dress and a stunning hairstyle. Five years later, the focus has changed drastically. One gown, one mission: to be loyal to her own way of life. She orders a bio perfume online, goes … Continue reading "“Every product has its own story which is often worth more than the product itself” – Interview with Handelskraft speaker Johannes Altmann von Shoplupe"