Handelskraft intermittently interviews people from the environment of the e-commerce industry and so gains deep insights into certain processes. However, we also introduce interviews which we consider to be especially interesting or read worthy. Often we just examine speculation on certain topics in interviews further or uncover future plans.
At the beginning of the year, trends are a recurring theme. But what are trends and where do they come from? How can we recognise them and what are they good for? Trends open up business opportunities, but in order to benefit from them, you need to go deeper, observe attitudes, opinions, and habits and understand changes. This is the only way dealers, manufacturers and brands can deliver what consumers want, even before they know it.
Delia Wieser (formerly Dumitrescu), the co-author of the book Trend-Driven Innovation, explains in her exciting opening keynote speech at Handelskraft Conference 2019, how companies are coming from the many trends to business-specific innovation.
In order to bridge the time until the conference without having to forego trend input, today interviewer Wiesle, lead architect at TrendWatching, used exclusive use cases to reveal exclusively what lies behind the megatrends and how to use them to create their own digital business strengthens.
Content is no longer just produced and published in one place. Information and data are processed by various devices and distributed over several channels. The classic content management system, therefore, reaches its limits, as it’s not designed to provide data outside of its own template engine.
Headless is the answer to this new scenario and more and more companies are betting on its many benefits. It can be very well combined with other emerging modern approaches, such as a microservices architecture, a progressive web app, and a cloud strategy.
On 28 March, 2019, Christopher Zimmermann, Product Manager of Magnolia, will be giving answers to all questions about Headless CMS at the Handelskraft Conference, even those you wouldn’t even dare to ask. He gives us his first round of insights in the Handelskraft interview.
Online shopping doesn’t end after a purchase. Many companies are now aware of this. But what does it take to be successful in the digital business in the long term? Whether B2C or B2B, it’s important to offer the customer added value beyond the product purchase. And how does that succeed? With all-round service. In the digital age, however, this is no longer exclusively in the hands of the sales department. So the challenge is to transfer the analogue customer relationships into digital. Important factor: Customer Relationship Management. But with the selection and introduction of a suitable CRM system it’s not done, because as well as the customers, a system wants to be understood and maintained.
Frequently this means a restructuring (if not a complete reorganisation) of organisational and process structures. MEVACO also experienced this. On 28 March 2019, Achim Ahrens, e-commerce manager at MEVACO GmbH, will give practical insights into the technical and internal requirements at Handelskraft 2019, which will entail the implementation of a CRM system. In our interview with him, he discusses the topic with us before the conference!
At the Handelskraft Conference on the 20th of February 2018 so many new paths to successful retail will be discussed. With trends, best practices, and new impulses, we want to talk about real business and tell real stories about the digital reality and its challenges.
This reality is deeply influenced by the change and the increasing automation and digitising of all processes and relationships in everyday life. As a result, communication between consumers and brands will continue to evolve, increasing customer demands and expectations.
In fact, David Mattin (TrendWatching) will tell us in his session at Handelskraft Conference 2018«Digital Innovation for Humans – Four Digital-Fueled Consumer Trends for 2018 and Beyond» how crucial AI will be in a connected world and how to cope with the flood of new innovations and mega-trends we can all use on a daily basis, use them to strengthen our own company.
But even this new status quo has effects that companies should not ignore. In an interview with Handelskraft, David Mattin explains which consumer trend will be particularly influential in 2018 and why retailers should keep an eye on them.
After addressing the main advantages of PIM systems and the reasons why an online shop should integrate one last week, it is the moment to go beyond and be outward-looking. PIM systems are giving a boost to omnichannel and revolutionising the way we manage product portfolios and, consequently, probably the role print and online catalogues have in this game.
Moreover, PIM systems are becoming very helpful for B2B companies, which are getting used to handle complex products and business models. Thanks to PIMs, B2B companies have now a wide range of possibilities to tailor their customers’ shopping experience as they could never have imagined.
However, there are plenty of aspects to improve within the PIM sphere and many challenges providers must face in the years to come.
It is important that online shops, both B2C and B2B, are aware of the existence of easy-to-use and cutting-edge PIM systems, their advantages as well as which elements can be used to detect if a PIM is needed.
As we know this is a complex topic that attracts a lot of attention, Handelskraft has brought together three experts of well-known and unique PIM system vendors in the market: Christian Rohr, Senior Product Marketing Manager at SAP Hybris, Frédéric de Gombert, CEO of Akeneo and Alexander Garkisch, Business Development & Strategic Marketing Manager at CONTENTSERV, have asked them about the real potential of PIM, how companies can benefit from it and how retailers can make the best choice.
Nowadays, when people need answers they often do not read books or ask their relatives, they just go straight away to google it. No matter the question you drop, the search engine always gives you some feedback and consequently people are more happy and convinced.
Because of the strong competition, the same scenario has also transferred to online shops. An on-site search solution is gaining importance not only to stand out the crowd but also to address the need to give instantaneously answers to the customers; especially when they do not know exactly which product they are looking for and just have a vague idea.
That is how a quality on-site search can be the passport to obtain a purchase and to gain a satisfied customer. This solution can guide the customer to the right product and help finally to choose the most suitable product and value for money in the blink of an eye: name, photo, amount of available items, price and color options. Quick inspiration, selection and order placed.
Is it a bird? Is it a plane? No, it’s Superman! What the world saviour from planet Krypton is to the league of superheroes, Amazon is to online retail. Is it a retailer? Is it a marketplace? Or is it a world-dominating system? Whatever the answer might be, there’s no name closer related to the concept of online retailing and more positively rated than Amazon. This is the challenge for all other retailers. An apparently hopeless battle – David versus Goliath – for market shares and customers.
What does that mean for all non-Superman online retailers? The good news is that they can still lead a successful existence as Batman, The Flash, or Wonder Woman. So there are indeed ideas how to coexist with Amazon.
In an interview with Handelskraft, Adrian Hotz, founder of Adrian Hotz E-Commerce-Beratung and editor of www.insideecommerce.de, explains how the Amazon ecosystem attracts customers and what retailers can learn from this. He will host a session on this topic at our Handelskraft Conference 2016, so you can get the whole insights on Thursday, February 18.
One gown, one objective: to look gorgeous and sophisticated. The choices are clear to achieve that: one expensive perfume, a glamorous trendy dress and a stunning hairstyle. Five years later, the focus has changed drastically.
One gown, one mission: to be loyal to her own way of life. She orders a bio perfume online, goes to a brick and mortar store to try dresses and have a nice shopping experience together with her phone and she makes her own hairstyle following the steps described in Pinterest. Customer behaviour is changing and “where” you buy products or services as well as the way you take towards them are making the difference.
In a recent interview, Johannes Altmann, founder and CEO in Shoplupe GmbH, has shared some first approaches, on how the new generation of shoppers has new expectations and puts the focus on ways of living instead of the product itself. He will host a session on this topic at our Handelskraft Conference 2016, so you can get the whole insights on Thursday, February 18.
Daily routine is full of tasks and challenges and you always want to find a solution, accomplish a mission or reach your goals. Normally, you just face it and deal with it all in, what makes you waste so much energy. However, have you ever wondered if there are other efficient and effective ways to do so? The answer is yes: Using a problem-based and problem-solving strategy. You identify an objective which can be a problem, a task or a situation and think up the best solution for it in a practical way. Design thinking takes this approach further putting customers in the center of every activity the company is doing and offer solutions and ideas to improve and enrich the customer experience.
In a recent interview, Florian Müller, from projektUP!, has shared some first approaches, on how Design Thinking can help companies to put customers in the center of their actions, anticipating to customers’ needs before they even have them. He will host a session on this topic at our Handelskraft Conference 2016, so you can get the whole insights on Thursday, February 18.