Retail as a Service: No Sales, Just Experiences [5 Reading Tips] People keep saying stationary retail is dead. But that’s not really the case. True to the motto »Transform or die!«, the role of branch locations is being redefined and promoted through innovative store concepts. Stationary businesses are no longer seen as just a sales instrument, but they are increasingly developing into service points. The focus … Continue reading "Retail as a Service: No Sales, Just Experiences [5 Reading Tips]"
Amazon Launches Its Own Brand for B2B Customers [5 Reading Tips] Amazon wants to be more than the preferred middleman and is continuing to expand its dominance in online retail. A favourable position in the search results and the large amount of information about consumer behaviour, high-performance categories and products enable the tech giant to open up new opportunities on its own. So Amazon has recently … Continue reading "Amazon Launches Its Own Brand for B2B Customers [5 Reading Tips]"
Direct-to-consumer brands: Brands rethinking customer relations in the digital age In recent years, a number of so-called direct-to-consumer startups have emerged that want to rethink and improve customer relations. They focus on four milestones that are particularly relevant for smart consumers: Community, trust, experimentation, and independence. The latter refers to the courage to renounce all sorts of intermediaries. In addition, such direct-to-consumer brands draw on … Continue reading "Direct-to-consumer brands: Brands rethinking customer relations in the digital age"
Distributed commerce: Shop anywhere with fewer clicks Moments of inspiration strike outside online shops, which is what distributed commerce takes advantage of. From Instagram to Facebook and Snapchat to TikTok, users on the platforms are reluctant to leave what they were doing just to buy something. So how can companies get on the feeds of hundreds, thousands, or even millions and get … Continue reading "Distributed commerce: Shop anywhere with fewer clicks"
From mobile commerce to science – What’ll PWAs conquer next? Anyone who wants to digitize today doesn’t need an app anymore. There’s long been a smarter solution to meet today’s user requirements: Progressive Web Apps. By combining the features of a mobile-optimised website with the usability of an app, they significantly enhance the user experience, not just from an end-user perspective, but also from a … Continue reading "From mobile commerce to science – What’ll PWAs conquer next?"
The Holy Grail of Personal Data – Putting GDPR to the Test Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping. But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, … Continue reading "The Holy Grail of Personal Data – Putting GDPR to the Test"
