AI and IoT in the stores of the future [5 Reading Tips] Everyone’s been talking about artificial intelligence but only it is less often actually out there in use outside of the general hype. No one doubts that the technology has great potential, for example, to create individualised shopping experiences in shops, as well as to simplify and optimise the work in each case. But how realistic … Continue reading "AI and IoT in the stores of the future [5 Reading Tips]"
»The real role of the CMS is to integrate well with AI systems and services, rather than to provide them itself.« Interview with Handelskraft speaker, Christopher Zimmermann Content is no longer just produced and published in one place. Information and data are processed by various devices and distributed over several channels. The classic content management system, therefore, reaches its limits, as it’s not designed to provide data outside of its own template engine. Headless is the answer to this new scenario and … Continue reading "»The real role of the CMS is to integrate well with AI systems and services, rather than to provide them itself.« Interview with Handelskraft speaker, Christopher Zimmermann"
Distributed commerce: Shop anywhere with fewer clicks Moments of inspiration strike outside online shops, which is what distributed commerce takes advantage of. From Instagram to Facebook and Snapchat to TikTok, users on the platforms are reluctant to leave what they were doing just to buy something. So how can companies get on the feeds of hundreds, thousands, or even millions and get … Continue reading "Distributed commerce: Shop anywhere with fewer clicks"
MWC19 – What trends are shaping the digital future? [5 Reading Tips] MWC 2019 in Barcelona has long been more than just a show for the communications industry. It’s one of the world’s largest storefronts of the latest trends and innovations, as well as all kinds of technological solutions and services for mobile users (private as well as business). This year at MWC19, “Intelligent Connectivity” was the … Continue reading "MWC19 – What trends are shaping the digital future? [5 Reading Tips]"
IT strategy: The future is multi-cloud Many companies’ IT infrastructures are undergoing an extensive transformation. Cloud computing is becoming increasingly important over traditional approaches. This was the conclusion of Bitkom and KPMG’s study “Cloud Monitor 2018”: Two out of three German companies already use cloud computing. But what trends dominate this exciting environment and what should retailers, manufacturers, and brands look … Continue reading "IT strategy: The future is multi-cloud"
Digital patient records – The Danish example While in Germany we’re discussing paper organ donor cards, tormenting ourselves in crowded waiting rooms for hours to obtain a printed prescription, or looking in vain for our vaccination certificate, our neighbours in Denmark have been solving their health issues conveniently and successfully for many years in an app.
Interest for the Blockchain is increasing [5 Reading Tips] Blockchain technology is becoming increasingly important. More and more financial services providers, businesses, and governments are interested in it, and some are even beginning to use this technology beyond Bitcoin. Even though the technology holds enormous potential and the number of blockchain startups in Germany (especially in Berlin) is booming, the German economy is still … Continue reading "Interest for the Blockchain is increasing [5 Reading Tips]"
»Thanks to automated processes, sales staff have more time for personal customer care.« – Handelskraft speaker Achim Ahrens Interview Online shopping doesn’t end after a purchase. Many companies are now aware of this. But what does it take to be successful in the digital business in the long term? Whether B2C or B2B, it’s important to offer the customer added value beyond the product purchase. And how does that succeed? With all-round service. In … Continue reading "»Thanks to automated processes, sales staff have more time for personal customer care.« – Handelskraft speaker Achim Ahrens Interview"
Real added value thanks to real-time personalisation [New study] »Time is money,« says Benjamin Franklin’s essay: »Advice to a Young Tradesman« published in 1748. And even over 270 years later, this famous quote hasn’t lost importance. On the contrary: More than ever before, the e-tailers – the “tradesmen” of today and tomorrow – need to make the most of their time, the time of … Continue reading "Real added value thanks to real-time personalisation [New study]"
Make better decisions with AI [5 reading tips] Today, the mass of available data, studies, and news is so vast that it’s becoming increasingly difficult to oversee, manage, and sort out. As early as 1970, American sociologist and futurologist Alvin Toffler coined the term “information overload” in his book Future Shock. Even then, he explained the consequences of the overwhelming flood of information … Continue reading "Make better decisions with AI [5 reading tips]"
