B2B marketing: A little personality, please! What’s easy to do in B2C is hard to do in business-to-business. Excite users, create loyalty, and have them as returning shoppers. But why is that so tough? Quite simply, it’s because you can assume that people have a wall up when they come through the office entrance. With a view to creative marketing strategies … Continue reading "B2B marketing: A little personality, please!"
Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3] If you want to increase the conversion rate of your online shop, you have to invest in your customers to build trust. Gaining confidence leads to success on many levels. Above all, a renowned seal of quality should be mentioned, but also a high-quality design, transparency in data entry in the registration and checkout process, … Continue reading "Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]"
B2B e-commerce: Growth requires the right mindset [5 reading tips] How has B2B digitally matured? Are the days when digitising a business was understood as an online copy of the physical business or product catalogue now behind the industry? After all, to be successful in online reatil over the long term and to stand out from the competition requires far more than just a good … Continue reading "B2B e-commerce: Growth requires the right mindset [5 reading tips]"
100 years of Bauhaus – What can digital businesses learn from the Master of Modern? Walter Gropius is a German architect, designer, and founder of Bauhaus. This is what’s in every dictionary. But Gropius is more than a historical figure; he’s an icon, a brand, an influencer. His name is still synonymous with pioneering architecture and the best design. We’re taking the 100th anniversary of Bauhaus as an opportunity to … Continue reading "100 years of Bauhaus – What can digital businesses learn from the Master of Modern?"
Digital Transformation: Challenges for Marketing, Sales, and IT [Updated White Paper] 15 terabytes of mobile video traffic is generated and US$20,928 is sent over PayPal worldwide in 10 seconds. Our lives are rapidly being digitised. Cutting-edge technology (like smart thermostats, virtual assistants, and personalised services) are available to consumers. This results in new and increasing customer expectations that companies must meet in the context of digital … Continue reading "Digital Transformation: Challenges for Marketing, Sales, and IT [Updated White Paper]"
Configurable products and services as a competitive advantage in digital business [5 Reading Tips] Over the past few years, companies have steadily subjected themselves to digitalisation. Internal processes have been automated, collaboration tools have optimised workflows, and sales channels have been expanded by online shops and mobile apps. SEO, SEA, and social media have strengthened the brand image. Digitalisation has become something common, even standard, among many businesses. This … Continue reading "Configurable products and services as a competitive advantage in digital business [5 Reading Tips]"
LiFi not Wifi: How a new piece of tech could replace traditional hotspots It was supposedly Goethe’s last word. It is one of the first in the Bible. And as soon as it is put together with other words it indications smart progression. What are we talking about? Light. The International Day of Light is on the 16th of May every year. It’s celebrated mainly in professional circles: … Continue reading "LiFi not Wifi: How a new piece of tech could replace traditional hotspots"
»Innovation through creative spaces« – from hipster cafés, co-working spaces, and the chill offices When a new employee starts at dotSource, they get a computer, a desk, a chair, nice colleagues, and a bag of candy. It’s grass green, about 45 centimetres long, big enough to stand out and small enough not to make schoolchildren jealous. The gesture has a two-sided. On one hand, the German tradition of giving … Continue reading "»Innovation through creative spaces« – from hipster cafés, co-working spaces, and the chill offices"
Ordering food online: Fresh approaches bring added value & convenience [5 reading tips] Nowadays, everything imaginable can be bought and sold on the internet. Even groceries. Even fresh food. Despite the growing trend, online food sales in Germany does not appear to be growing. The country’s logistical challenges, its dense network of stores and its unwillingness to buy fresh produce remotely stagnate growth in this market. But this … Continue reading "Ordering food online: Fresh approaches bring added value & convenience [5 reading tips]"
Coming from or going to online commerce – Going where the money is With the digitisation of retail, many niche businesses are coming to fruition. And many others are finding that they’ve needed to change and go online and go farther than before. Globalisation and digitisation aren’t just challenges, but an opportunity for companies to take the next step and gain market share in ways thought impossible. The … Continue reading "Coming from or going to online commerce – Going where the money is"
