Digital Marketing for Würth MODYF: Increased Brand Visibility for the Manufacturer of High-Quality Workwear [Success Story] Labour Day – in Germany, it has been a public holiday since the Weimar Republic, in other words for one hundred and one years. We live in a time where the working world is rapidly changing and the daily work of bricklayers and painters is being digitised. Nevertheless, there are still many important jobs where … Continue reading "Digital Marketing for Würth MODYF: Increased Brand Visibility for the Manufacturer of High-Quality Workwear [Success Story]"
E-Learning: Goodbye Passive Learning, Hello Interactive Learning [5 Reading Tips] For centuries, access to education was a question of gender and origin: women have only been allowed to study since 1908. Even today, it is still true that those who come from a wealthy, academic background are far more likely to obtain a PhD. To put it differently: only one in every 100 first-time students … Continue reading "E-Learning: Goodbye Passive Learning, Hello Interactive Learning [5 Reading Tips]"
Necessity Is the Mother of Invention – and the Mother of Cooperation! New Business Models in Retail [5 Reading Tips] Rarely have two successive forecasts been so different: in December 2019, the Munich-based Ifo Institute for Economic Research predicted that the German economy would continue to grow in 2020 – by 1.1 per cent! This made sense because the world barely knew about the coronavirus in December 2019. It is due to its massive spread … Continue reading "Necessity Is the Mother of Invention – and the Mother of Cooperation! New Business Models in Retail [5 Reading Tips]"
Tasty Content – Fissler Ensures »Made in Germany« Quality All Around [Success Story] One does not have to participate in »Das perfekte Dinner« (The Perfect Dinner) to appreciate the value of good cookware. Amateur chefs all over the world know how annoying low-quality pots, pans and knives can be. Especially if they are treated a little harsher when cooking, they quickly get blunt blades or deep scratches, which … Continue reading "Tasty Content – Fissler Ensures »Made in Germany« Quality All Around [Success Story]"
Remote Business: Organising Events and Workshops Online [5 Reading Tips] The Corona crisis forces us to react to new circumstances in a flexible and agile way. Because many things are simply no longer possible given the current situation, we have to come up with new solutions. And of course, the first thought that comes to mind is often »How is this supposed to work out?« … Continue reading "Remote Business: Organising Events and Workshops Online [5 Reading Tips]"
E-Commerce Quick & Easy – Get Started with the Salesforce B2C & B2B E-Commerce Packs! Kickstarter is not only the name of the pioneering start-up from New York, but also the term for the type of financing that the American crowdfunding platform has introduced into global digital business. In light of current events, however, giving companies a kick start, i.e. providing support to get off to a flying start into … Continue reading "E-Commerce Quick & Easy – Get Started with the Salesforce B2C & B2B E-Commerce Packs!"
E-Food: Good Things Come to Those Who Order [5 Reading Tips] Prof. Drosten is pleased. The chief virologist of the Charité Hospital in Berlin, who has become a media star with his daily podcast on NDR Info and thanks to whom hundreds of thousands of laypeople are suddenly talking about viral envelopes, PCR tests and antibody serums, recently made the following observation: the isolation is effective. … Continue reading "E-Food: Good Things Come to Those Who Order [5 Reading Tips]"
E-Food in Times of Corona: The bofrost* Online Shop Is Booming [Success Story] It does not happen all that often these days that the doorbell rings. No one comes around spontaneously anymore, and anyone doing so would make himself liable to prosecution – or at least look suspicious: the coronavirus (COVID-19) has a tight grip on the world. Habits are changing: we buy more toilet paper and less … Continue reading "E-Food in Times of Corona: The bofrost* Online Shop Is Booming [Success Story]"
New Work and Corona: A Virus Accelerates the Change of the Working World [5 Reading Tips] At the beginning of March, a friend of mine who works in a Parisian design office posted on social media: »Salut, mes chers, je passe au télétravail!« She was asked to leave her open-plan office due to the coronavirus. Télétravail is the French word for something for which we do not have a proper German … Continue reading "New Work and Corona: A Virus Accelerates the Change of the Working World [5 Reading Tips]"
Personalisation Is Not One-Way Traffic – GRANIT PARTS Expands Digital Marketing with Salesforce Marketing Cloud Personalisation – buzzword, trend, obsession. Whatever you want to call it: there is no way around personalisation for brands, retailers and manufacturers if they do not only want to be part of the battle for customer attention and loyalty, but also want to be at its forefront. And every step forward also brings new challenges. … Continue reading "Personalisation Is Not One-Way Traffic – GRANIT PARTS Expands Digital Marketing with Salesforce Marketing Cloud"
