Successfully Organising Online Events: How to Convince Customers and Partners Digitally [10 Reading Tips] By now, everyone should know why events and conferences mainly take place online these days. However, the question is: how can you organise good online events, like really good ones? To help you, we have put together a little manual for your next remote event.
CRM in the Financial Sector: Consulting Is the First Step to Success – Thüringer Aufbaubank Shows How to Do It [Success Story] Acquiring customers and retaining them is important for every company. For a bank, however, it is not only particularly important, but also a very special challenge. This is because one distinguishing feature no longer plays a role when looking for the right lender in times of low interest rates. Thüringer Aufbaubank (TAB) is headquartered in … Continue reading "CRM in the Financial Sector: Consulting Is the First Step to Success – Thüringer Aufbaubank Shows How to Do It [Success Story]"
Customer Retention Through Loyalty Programmes: Gaining Valuable Data and Loyal Customers with VIP Clubs and Self-Optimisation Platforms [5 Reading Tips] It all started in 1993 with Miles & More, which is now the largest frequent flyer and rewards programme in Europe. Almost 30 years later, there is a large number of such bonus programmes, which are designed to turn customers into repeat buyers by offering something extra. How does this work? How do loyalty programmes … Continue reading "Customer Retention Through Loyalty Programmes: Gaining Valuable Data and Loyal Customers with VIP Clubs and Self-Optimisation Platforms [5 Reading Tips]"
Customer Data Management – How Do I Regain Control over My Customer Data? [5 Reading Tips] The outcry was enormous: the »smartphone« bank N26 experienced a data breach and its employees had access to sensitive transaction data. There are many ways to prevent such breaches. Besides the structuring and classification of data, it is mainly about full control over data across all domains: multi-domain management. Workflows, for example, can help in this … Continue reading "Customer Data Management – How Do I Regain Control over My Customer Data? [5 Reading Tips]"
PIM in a Nutshell: Three Industries, One Goal. Digital Success Thanks to Appropriate System Selection & Implementation [Best Practice] It is no secret that digital business is crucial these days. There is no way around it: every company needs to get involved – and the time is now. Acting now is important to drive your business forward. Take a look at real-life, practical examples: success stories that are blueprints for making your processes more … Continue reading "PIM in a Nutshell: Three Industries, One Goal. Digital Success Thanks to Appropriate System Selection & Implementation [Best Practice]"
Cloud Platform Integration with SAP CPI: BHS Corrugated Continues on Its Road to Success Thanks to Modern Interface Management [Success Story] Weiherhammer is located in the Upper Palatinate region. There, an ironworks was founded – as was the case in many places at the beginning of the 18th century. This ironworks has grown into a globally operating company: BHS Corrugated Maschinen- und Anlagenbau GmbH. It maintains a wide range of products and services, encompassing development and … Continue reading "Cloud Platform Integration with SAP CPI: BHS Corrugated Continues on Its Road to Success Thanks to Modern Interface Management [Success Story]"
Social Media Trends 2021: 10 Tips on How to Turn »Social« into Commerce [5 Reading Tips] Without social media, branding and customer engagement no longer work. Messengers are the new customer hotlines, influencers the new superheroes and online tutorials the new cookbooks and guides. It remains to be seen how marketers will design the digital shopping experience without it being perceived as annoying advertising or being clicked away with an eye … Continue reading "Social Media Trends 2021: 10 Tips on How to Turn »Social« into Commerce [5 Reading Tips]"
Migration from Hybris to SAP Commerce: The Natural Fashion Retailer hessnatur Makes a Big Upgrade Leap and Expands Its E-Commerce Presence to Be Fit for the Future [Success Story] Wool, silk, linen – at hessnatur, these fibres are used for clothing which is not only stylish, but also sustainable and fairly produced. The German slow fashion pioneer is one of the market leaders for natural textiles that meet the highest standards – and has been in this position for 45 years. The company was … Continue reading "Migration from Hybris to SAP Commerce: The Natural Fashion Retailer hessnatur Makes a Big Upgrade Leap and Expands Its E-Commerce Presence to Be Fit for the Future [Success Story]"
Tech Talk Configures It Out: Tech-telmechtel with the Agnostic Approach [Interview] It is time for another Tech-telmechtel interview on Handelskraft. Our guest today is Tino Machts, PIM/MDM team lead at dotSource. However, Tino does not just work with PIM and MDM systems: he has »pretty much done it all« in his five years of digital business at dotSource – and that is great because who would … Continue reading "Tech Talk Configures It Out: Tech-telmechtel with the Agnostic Approach [Interview]"
Future Retail Trends 2021: Best Practices and Tips for Successful Retail [5 Reading Tips] Many new ideas and concepts benefitted shops last year – despite or maybe even because of COVID-19. They show how important shops will continue to be in cities, but also that their role is changing. Established retail virtues such as environmental compatibility, good service or straightforward shopping processes are being taken up and developed further. … Continue reading "Future Retail Trends 2021: Best Practices and Tips for Successful Retail [5 Reading Tips]"
