Salesforce Datorama: How the Marketing Intelligence Platform Can Improve Your ROI [5 Reading Tips] SEO, social media, display and video advertising – there are many ways to reach customers. In order to offer your customers a unique brand experience on all channels, you need to keep an eye on all your marketing data and constantly optimise your campaigns. This is the only way to improve the ROI of your … Continue reading "Salesforce Datorama: How the Marketing Intelligence Platform Can Improve Your ROI [5 Reading Tips]"
Using Digital Customer Feedback to Increase Brand Loyalty [5 Reading Tips] Only those who listen to their customers can offer excellent service. Those who want to increase the repurchase rate of their products must be open to feedback and criticism. However, there is a problem here: If customers are dissatisfied with a product or service, only four per cent of them actually report this back to … Continue reading "Using Digital Customer Feedback to Increase Brand Loyalty [5 Reading Tips]"
dotSource Reaches 400 Employee Milestone! Boom! We are 400. On the 1st of October 2021, we welcomed our 400th employee – another important step on our »Journey to Jupiter«.
High Return Rates = Bad Grades – For Your Product Data Quality and Environmental Protection: Doing It Better with Akeneo PIM [5 Reading Tips] Returns are a vexed subject – from several perspectives. They do not increase customer satisfaction, they do not boost online retailers’ sales and they certainly do not improve the carbon footprint of companies. With the PIM system of our partner Akeneo, you can tackle these three aspects – with little effort, but big impact!
USV Jena e. V. Not Only Innovative in Terms of Sports: How the Sports Club Efficiently Connects Employees and Members with Salesforce Sales Cloud [Success Story] Who says that data is only the new oil in e-commerce and that excellent service only makes a crucial difference in digital business? In other areas of life and business, users can benefit from modern and powerful CRM software as well, for example when managing members in large sports clubs. Digital networking also makes a … Continue reading "USV Jena e. V. Not Only Innovative in Terms of Sports: How the Sports Club Efficiently Connects Employees and Members with Salesforce Sales Cloud [Success Story]"
Cloud Services: How Modern Digital Business Works in the Cloud [5 Reading Tips] The headline is legendary: »iCloud, You Cloud, We All Cloud« was the title of an article published in The New Yorker in June 2011 – almost exactly a decade ago. Back then, Apple’s iCloud was all over the news – the possibility for private individuals to store their data decentrally in a cloud and no … Continue reading "Cloud Services: How Modern Digital Business Works in the Cloud [5 Reading Tips]"
Handelskraft Trend Book 2021 – The Manifesto for Digital Freedom Out Now! Today is the day we celebrate digital freedom. The brand new Handelskraft Trend Book 2021 »Digital Freedom« is now available for free download – exclusively for retailers, manufacturers and publishers. Do you want to know what it is all about and how you can benefit from it? This article tells you everything you need to … Continue reading "Handelskraft Trend Book 2021 – The Manifesto for Digital Freedom Out Now!"
MuleSoft Accelerator for Retail: 360-Degree View of the Customer Made Easy [5 Reading Tips] Customer demands are constantly increasing – and rightly so to a certain extent: with the large amount of information customers have to disclose about themselves, it is understandable that they are no longer satisfied with cookie-cutter campaigns. This is precisely why it is so important to make sensible use of customer data in order to … Continue reading "MuleSoft Accelerator for Retail: 360-Degree View of the Customer Made Easy [5 Reading Tips]"
Migration from Salesforce Classic to Lightning at Unitedprint – Successful CRM Is Also a Question of User Acceptance [Success Story] Digital success is not just a question of technology. In the end, it always comes down to the people using the technology. How well they do so depends not least on how they are introduced to the system. People are creatures of habit. They have always been. Whether in their private or professional lives: people … Continue reading "Migration from Salesforce Classic to Lightning at Unitedprint – Successful CRM Is Also a Question of User Acceptance [Success Story]"
Hybrid Office: How Colleagues Stay in Touch Despite Physical Separation [5 Reading Tips] If you ask colleagues for their opinion on working from home, there is certainly no consensus. While some people take full advantage of their new-found freedoms, such as sitting in meetings in sweatpants and cranking up their favourite music, others miss the everyday office gossip and are annoyed by parcel deliverers, network problems and noisy … Continue reading "Hybrid Office: How Colleagues Stay in Touch Despite Physical Separation [5 Reading Tips]"
