Personalisation Above the Clouds: De Gruyter Takes Customer Experience to a New Level with Salesforce Multi-Cloud It is no longer possible without personalisation! Many companies have understood by now that they have to offer their customers more than just a simple webshop with standard product images and clumsy descriptions which only makes reading easier for the search engine, but not for the customer. If orders are made more difficult because forms … Continue reading "Personalisation Above the Clouds: De Gruyter Takes Customer Experience to a New Level with Salesforce Multi-Cloud"
Adobe Updates Strengthen Commerce Cloud in DXP Portfolio [5 Reading Tips] In May 2018, Adobe acquired Magento for 1.68 billion dollars. Even back then, it was only a matter of time until the giant from San Jose would integrate Magento into its tech stack. In April 2019, Adobe launched the Magento-based Adobe Commerce Cloud. By doing so, Adobe complemented its portfolio with the missing e-commerce platform … Continue reading "Adobe Updates Strengthen Commerce Cloud in DXP Portfolio [5 Reading Tips]"
B2B On The Digital Rise – SLV Wins Shop Usability Award 2019 In mid-October, one of the most important awards in e-commerce, the Shop Usability Award, was presented in Munich. We are incredibly proud that our client SLV has prevailed in the category »B2B« and warmly congratulate them on this well-deserved success. It shows once again that an outstanding user experience is not a question of industry … Continue reading "B2B On The Digital Rise – SLV Wins Shop Usability Award 2019"
Microservices Instead Of Monolith: The Publisher C.H.BECK Is Restructuring Its Online Shop With Commercetools [Case Study] Faster, more flexible, more efficient, more scalable, more performant. These five requirements are the Holy Grail of each online shop nowadays because customers expect lightning-fast loading times, simple operation and an up-to-date product range at all times. Companies, in turn, want to develop innovations quickly, optimise cost savings and attain maximum productivity. With increasing growth … Continue reading "Microservices Instead Of Monolith: The Publisher C.H.BECK Is Restructuring Its Online Shop With Commercetools [Case Study]"
Successfully Network and Measure Commerce [5 Reading Tips] Future shopping experiences blend the offline and online worlds. A study by EHI proves that omnichannel retailers are fast among the top 1000 online stores. The combination of all distribution channels climbs to the second position of the most widely used digital business models and will determine the future of retail in addition to an … Continue reading "Successfully Network and Measure Commerce [5 Reading Tips]"
Amazon Launches Its Own Brand for B2B Customers [5 Reading Tips] Amazon wants to be more than the preferred middleman and is continuing to expand its dominance in online retail. A favourable position in the search results and the large amount of information about consumer behaviour, high-performance categories and products enable the tech giant to open up new opportunities on its own. So Amazon has recently … Continue reading "Amazon Launches Its Own Brand for B2B Customers [5 Reading Tips]"
B2B marketing: A little personality, please! What’s easy to do in B2C is hard to do in business-to-business. Excite users, create loyalty, and have them as returning shoppers. But why is that so tough? Quite simply, it’s because you can assume that people have a wall up when they come through the office entrance. With a view to creative marketing strategies … Continue reading "B2B marketing: A little personality, please!"
B2B influencer marketing: How manufacturers inspire retailers and service providers [5 reading tips] Influencers aren’t always pets. Or models. Even disheveled craftsmen in guild clothing or corporate bosses with critical opinions can have a great effect as brand ambassadors as long as their appearance on Facebook, Instagram or Youtube is embedded in a clever B2B marketing strategy. B2B (business-to-business) is a huge area because it’s about nothing less … Continue reading "B2B influencer marketing: How manufacturers inspire retailers and service providers [5 reading tips]"
Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3] If you want to increase the conversion rate of your online shop, you have to invest in your customers to build trust. Gaining confidence leads to success on many levels. Above all, a renowned seal of quality should be mentioned, but also a high-quality design, transparency in data entry in the registration and checkout process, … Continue reading "Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]"
B2B e-commerce: Growth requires the right mindset [5 reading tips] How has B2B digitally matured? Are the days when digitising a business was understood as an online copy of the physical business or product catalogue now behind the industry? After all, to be successful in online reatil over the long term and to stand out from the competition requires far more than just a good … Continue reading "B2B e-commerce: Growth requires the right mindset [5 reading tips]"
