Digital Sales Processes for BayWa AG – How to Build a Complex E-Commerce Landscape [Success Story]

BayWa AG is the largest agricultural trader in Germany and a major international player in agricultural and renewable energy business. The group has more than 200 sales locations in Germany and Austria. Besides a wide range of products, customers especially appreciate the competent and personal consulting services at these locations. However, BayWa is also one … Continue reading "Digital Sales Processes for BayWa AG – How to Build a Complex E-Commerce Landscape [Success Story]"

What do technology and hardware do for a better customer experience in 2019? [5 Reading Tips]

It’s incredibly exciting how rapidly technology is evolving to deliver better and simpler customer experiences. In this regard, the latest ideas were presented at the »Consumer Electronics Show«, commonly known as CES in Las Vegas. Instead of mere prototypes,  innovations presented there this year offer concrete, usable applications in many areas and pave the way … Continue reading "What do technology and hardware do for a better customer experience in 2019? [5 Reading Tips]"