Distributed commerce: Shop anywhere with fewer clicks Moments of inspiration strike outside online shops, which is what distributed commerce takes advantage of. From Instagram to Facebook and Snapchat to TikTok, users on the platforms are reluctant to leave what they were doing just to buy something. So how can companies get on the feeds of hundreds, thousands, or even millions and get … Continue reading "Distributed commerce: Shop anywhere with fewer clicks"
Real added value thanks to real-time personalisation [New study] »Time is money,« says Benjamin Franklin’s essay: »Advice to a Young Tradesman« published in 1748. And even over 270 years later, this famous quote hasn’t lost importance. On the contrary: More than ever before, the e-tailers – the “tradesmen” of today and tomorrow – need to make the most of their time, the time of … Continue reading "Real added value thanks to real-time personalisation [New study]"
From mobile commerce to science – What’ll PWAs conquer next? Anyone who wants to digitize today doesn’t need an app anymore. There’s long been a smarter solution to meet today’s user requirements: Progressive Web Apps. By combining the features of a mobile-optimised website with the usability of an app, they significantly enhance the user experience, not just from an end-user perspective, but also from a … Continue reading "From mobile commerce to science – What’ll PWAs conquer next?"
The Reign of »Featured Snippets« [5 Reading Tips] User behaviour is constantly changing. The use of the smartphones is increasing in compared to desktop and virtual assistants are spreading. This development, in turn, obviously affects search behaviour. Google has recognised this tendency and continues to adapt to this (search) reality. Featured Snippets are a consequence of this. Today, we’ll explain why companies shouldn’t … Continue reading "The Reign of »Featured Snippets« [5 Reading Tips]"
Social Commerce Trends for 2019 – Content, Content, Content! Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies. Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more … Continue reading "Social Commerce Trends for 2019 – Content, Content, Content!"
