Content Management with TYPO3: How Pacovis Uses TYPO3 to Showcase Its Sustainable Products [Success Story]

Sustainability has become a purchasing criterion for 80% of consumers worldwide. For companies, it is no longer just a moral end in itself, but also a crucial factor to ensure customer loyalty and a positive brand image – and thus a driver of long-term success. In 2003, long before plastic avoidance became mainstream, the Swiss … Continue reading "Content Management with TYPO3: How Pacovis Uses TYPO3 to Showcase Its Sustainable Products [Success Story]"

Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips]

Digital champions focus on traditional virtues and keep a close eye on their further development. A diverse marketing mix, i.e. all measures designed to achieve marketing goals, is one of these virtues. Product policy in the marketing mix describes which products and services a company wants to offer and how they appear on the market. … Continue reading "Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips]"