Retail Media: What Advantages Does the New Business Model Offer Retailers? [5 Reading Tips]

Ads on trains, banners in weather apps or digital billboards on the way to the next appointment – advertising messages are simply overlooked or even perceived as annoying in everyday life. When customers visit an online shop or a retail store, however, they already have the intention to buy something and are much more receptive … Continue reading "Retail Media: What Advantages Does the New Business Model Offer Retailers? [5 Reading Tips]"

»Migration in E-Business« – Options, Tips and Opportunities for Migrating Systems [New White Paper]

Applied for a new electricity and gas connection? Told everyone about your new address? Packed countless boxes? What we are talking about? About moving. It may be exhausting, but it is often the right step towards a better life with more opportunities for development. In IT, it is pretty much the same: migrations often work … Continue reading "»Migration in E-Business« – Options, Tips and Opportunities for Migrating Systems [New White Paper]"

USV Jena e. V. Not Only Innovative in Terms of Sports: How the Sports Club Efficiently Connects Employees and Members with Salesforce Sales Cloud [Success Story]

Who says that data is only the new oil in e-commerce and that excellent service only makes a crucial difference in digital business? In other areas of life and business, users can benefit from modern and powerful CRM software as well, for example when managing members in large sports clubs. Digital networking also makes a … Continue reading "USV Jena e. V. Not Only Innovative in Terms of Sports: How the Sports Club Efficiently Connects Employees and Members with Salesforce Sales Cloud [Success Story]"

Remote Business: Best Practices for Remote Work, Online Events and Online Training [New White Paper]

The world is upside down because of something that can only be seen under the microscope. In the working world, however, COVID-19 accelerates changes that started long before the pandemic – and that cannot be undone once the global dangers of this virus are gone. As terrible an occasion as it is, as innovative are … Continue reading "Remote Business: Best Practices for Remote Work, Online Events and Online Training [New White Paper]"

MuleSoft Accelerator for Retail: 360-Degree View of the Customer Made Easy [5 Reading Tips]

Customer demands are constantly increasing – and rightly so to a certain extent: with the large amount of information customers have to disclose about themselves, it is understandable that they are no longer satisfied with cookie-cutter campaigns. This is precisely why it is so important to make sensible use of customer data in order to … Continue reading "MuleSoft Accelerator for Retail: 360-Degree View of the Customer Made Easy [5 Reading Tips]"

Migration from Salesforce Classic to Lightning at Unitedprint – Successful CRM Is Also a Question of User Acceptance [Success Story]

Digital success is not just a question of technology. In the end, it always comes down to the people using the technology. How well they do so depends not least on how they are introduced to the system. People are creatures of habit. They have always been. Whether in their private or professional lives: people … Continue reading "Migration from Salesforce Classic to Lightning at Unitedprint – Successful CRM Is Also a Question of User Acceptance [Success Story]"

B2B E-Commerce in Record Time – Deutsche MTM-Gesellschaft Industrie- und Wirtschaftsberatung mbH Opens up New Digital Sales Channels with dotSource [Success Story]

The first step is usually the hardest. This admittedly rather blunt truism also applies to the digital business environment. When looking for a new digital sales channel, what is the first important step for a company whose sales activities were previously focused mainly on face-to-face events such as congresses and trade fairs? Where do you … Continue reading "B2B E-Commerce in Record Time – Deutsche MTM-Gesellschaft Industrie- und Wirtschaftsberatung mbH Opens up New Digital Sales Channels with dotSource [Success Story]"

Migration in B2C Commerce: Dildoking Relaunches Online Shop on Magento 2 Commerce Cloud, Version 2.3 [Success Story]

By now, it should be clear to everyone that data security and keeping shop systems up to date are essential success factors in e-business. True to the slogan »Turn old into new« or better »Turn old into secure shop system«, our client CLICKPOOL migrated the e-commerce software of its in-house brand Dildoking to the latest … Continue reading "Migration in B2C Commerce: Dildoking Relaunches Online Shop on Magento 2 Commerce Cloud, Version 2.3 [Success Story]"

System Integration for Medium-Sized Companies: Advantages of the Magic xpi Integration Platform [5 Reading Tips]

Due to the COVID-19 pandemic, medium-sized companies have encountered quite a lot of problems. Using a mix of different software solutions to digitise marketing, sales, services and internal business processes is almost standard these days. However, when data exchange becomes inefficient and data gaps occur, system integration is the only solution. Various systems must interact … Continue reading "System Integration for Medium-Sized Companies: Advantages of the Magic xpi Integration Platform [5 Reading Tips]"