Snapchat Wants to Become a Super App [5 Reading Tips]

Snapchat Super App
Source: Snopes

Under the name »Snap Minis«, the US-American instant messaging service Snapchat opens up for HTML-based mini apps. By doing so, Snapchat copies the concept of super apps, which is very successful in China and other parts of Asia. In the last six years, these apps have become extremely popular due to their wide range of functions.

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LinkedIn Content Marketing – What Companies Have to Keep in Mind [5 Reading Tips]

LinkedIn Content Marketing
Source: Leitstand

Beyond normal company pages and posting updates, LinkedIn offers a wide variety of possibilities in terms of content marketing and its potential is still often underestimated.

The social network has recently published a guide for successful content marketing in the form of a »tactical plan«, which presents various possibilities for companies to pursue their goals. It is not really surprising that LinkedIn is a promising option for reaching a relevant business target group. However, only those who know how to stage themselves on this social network benefit.

Along the lines of LinkedIn’s success plan, a few examples of features that are only rarely used these days are listed below.

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WhatsApp Business: What Do the New Features Have to Offer? [5 Reading Tips]

WhatsApp Business Is Growing
Source: MessengerPeople

WhatsApp Business now has more than 50 million active users per month worldwide. The business version of the messaging service is used by more and more small companies to communicate with customers. But that’s not all! Recently, the Facebook subsidiary has also announced new features for WhatsApp Business. Is this the return of messenger marketing?

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(3 vote(s), average: 5.00 out of 5)
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Facebook Shops – How Retailers Can Use the Potential of the Social Commerce Platform [5 Reading Tips]

Facebook Shops
Source: Caschys Blog

At the end of May 2020, the new Facebook and Instagram Shops were presented. The shop feature enables companies all over the world to offer a shop on their own profile – completely regardless of company size, number of fans or advertising budget.

Shopping on Facebook or Instagram is no big news and no incredible feature per se. In today’s reading tips, however, we show what features the shops have, what is new, what is still being developed and what companies can already do to impress customers.

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Cookies: There Will Soon Be No More Crunchy Fun in the Tracking Paradise [5 Reading Tips]

Cookies No More Crunchy Fun
Source: Suffolk Gazette

Starting in 2022, third-party cookies will be blocked in the Google Chrome browser due to changes in the GDPR. As a result, Google will change the way tracking works – just like Apple and Mozilla did before. Advertisers and online retailers therefore have to come up with something new to ensure a personalised approach. Find out in our reading tips of the week what alternatives there are.

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TikTok for Business [5 Reading Tips]

TikTok for Business
Source: Gizmodo

It is a logical step. With more than one billion active users per month, the Chinese video portal 抖音短视频 has recently become one of the most popular social networks. The video portal is now launching an all-out business offensive. With TikTok for Business, it presents various tools that allow brands to design campaigns and interact with users.

Those interested in business can continue reading now. Boomers say to themselves: in my days, TikToks were still little minty pills.

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(3 vote(s), average: 4.33 out of 5)
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