Changing CMS: Complex, But Important. What Do You Need to Consider? [5 Reading Tips]

Changing CMS
Source: Startup Stock Photos

Today, it is no longer enough to simply present products and sell them. Instead, customers expect interesting, high-quality content. Content management systems (CMS) can help with this. They are useful tools to easily and consistently create and manage content (texts, images, videos) for shop pages, social media channels or blogs. These systems can be used to manage content more productively, quickly and flexibly.

The big advantage is that CMS users do not need extensive programming knowledge to be able to put substantial content on homepages. There is a wide range of content management systems, which makes it difficult for many companies to find the right provider. Things get even more difficult when an existing CMS has to be changed. In today’s reading tips of the week, you can find out more about the possible reasons behind this, suitable systems and the best way to proceed.

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Core Web Vitals: What the New Google Metrics Mean for Your SEO Strategy [5 Reading Tips]

Core Web Vitals
Source: Unsplash/Lukas Blazek

Google. The most popular search engine is constantly trying to improve its search results for users, for example with regular Google updates. It wants Internet users to be able to get information quickly and to have an overall positive experience on websites. That is why Google supports admins and content creators in improving their websites.

With the Core Web Vitals, Google has initiated such a measure to improve web content: uniform metrics for clear statements about the technical quality of a website. Those who run a website themselves and do not want to drop down in Google’s SERPs should make the Core Web Vitals part of their future SEO strategy.

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CDP of the Future – Achieving a 360-Degree View of the Customer with Tealium? [5 Reading Tips]

Tealium CDP
Source: Pexels/The Lazy Artist Gallery

With Tealium’s customer data platform (CDP)/customer data hub (CDH), there is now a tool that makes it possible to get a 360-degree view of the customer, both online and offline. The customer data platform bridges the gap between the online world, corporate data and a variety of marketing tools.

With Tealium CDP, data scientists get access to an impressive tool that they had long dreamed of – or that they did not even know existed. Find out in today’s reading tips of the week what Tealium CDP is all about and what advantages it offers.

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Design Trends 2021: From Minimalistic UI to VUI – How to Reach Website Visitors in No Time [5 Reading Tips]

Design Trends 2021
Source: Behance

UX design (also known as UI design) is changing every day because new trends are emerging all the time, which – if implemented correctly – ensure better user experiences and encourage customers to make more purchases. Using trends correctly can be crucial to success. Depending on the industry and target group, they can, for example, help to get the attention of website visitors within a few seconds.

However, the question is: which UXD trends are particularly relevant this year? Find out in today’s article what is important in UX/UI design in 2021 and which trends you should definitely not ignore.

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Corporate Design for an HR Start-Up: SiebenWunder Embarks on a Successful Future with Customised Brand Look [Success Story]

Corporate Design SiebenWunder Success Story
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Colours play a major role in e-commerce. Successful companies and brands deliberately choose to use blue, orange or yellow in their corporate logos. Just like shapes, marketing claims and faces behind the company, they reflect the company’s identity. Apart from that, they also trigger emotions – and this is exactly what a brand has to accomplish in order to appeal to users, to convince and to retain them. This makes it all the more important for a company just starting out to find the design that suits its philosophy and corporate values – a corporate design (CD) that creates identity and recognition value.

Find out in our new success story how the HR start-up SiebenWunder from Jena managed to find its corporate design.

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SEO Must-Haves 2021: Better Rankings with High-Quality Content, Accurate Product Data and User-Friendly Experiences [5 Reading Tips]

SEO Search Engine Optimisation 2021
Source: Unsplash/Christian Wiediger

Whether Panda, Penguin, Fred or BERT – besides their funny names, the Google updates so far have another thing in common: they all had more or less of an impact on the ranking of websites in the search engine.

From the very beginning, Google has always wanted to present users with the most relevant search results. For this reason, the tech giant constantly optimises its own algorithm. However, the question is: what does this algorithm look like in 2021? And what must website operators pay attention to now?

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Successfully Organising Online Events: How to Convince Customers and Partners Digitally [10 Reading Tips]

Online Events
Source: Anne Lehmann

By now, everyone should know why events and conferences mainly take place online these days. However, the question is: how can you organise good online events, like really good ones? To help you, we have put together a little manual for your next remote event.

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CRM in the Financial Sector: Consulting Is the First Step to Success – Thüringer Aufbaubank Shows How to Do It [Success Story]

CRM TAB Success Story
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Acquiring customers and retaining them is important for every company. For a bank, however, it is not only particularly important, but also a very special challenge. This is because one distinguishing feature no longer plays a role when looking for the right lender in times of low interest rates.

Thüringer Aufbaubank (TAB) is headquartered in Erfurt and is not a private sector bank, but the development bank of the Free State of Thuringia. It funds a wide variety of business, agricultural and research projects and supports start-ups as well as private individuals. Moreover, the bank is an important contact for municipalities that need funds for public infrastructure.

So how does a bank like this manage to inspire customers when one of its USPs – low interest rates because it is publicly subsidised – is no longer a USP compared to the competition in the sector? Today, we will take a closer look at how intensive consulting and a well-founded system evaluation have prepared TAB for the implementation of a customer relationship management (CRM) system that is to help the bank to address this major issue through digitisation and data-driven methods.

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Customer Retention Through Loyalty Programmes: Gaining Valuable Data and Loyal Customers with VIP Clubs and Self-Optimisation Platforms [5 Reading Tips]

Customer Retention Through Loyalty
Source: Unsplash/Ashkan Forouzani

It all started in 1993 with Miles & More, which is now the largest frequent flyer and rewards programme in Europe. Almost 30 years later, there is a large number of such bonus programmes, which are designed to turn customers into repeat buyers by offering something extra.

How does this work? How do loyalty programmes help me to retain customers in the long term? And how do the best of the best do it?

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Customer Data Management – How Do I Regain Control over My Customer Data? [5 Reading Tips]

Customer Data Management
Source: Pexels/Pixabay

The outcry was enormous: the »smartphone« bank N26 experienced a data breach and its employees had access to sensitive transaction data. There are many ways to prevent such breaches. Besides the structuring and classification of data, it is mainly about full control over data across all domains: multi-domain management.

Workflows, for example, can help in this regard to better structure processes and to promptly delete data that is not necessary or no longer permitted – and they can also help companies that already comply with the GDPR. After all, even 61 per cent of these companies collect more customer data than necessary.

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