Many new ideas and concepts benefitted shops last year – despite or maybe even because of COVID-19. They show how important shops will continue to be in cities, but also that their role is changing. Established retail virtues such as environmental compatibility, good service or straightforward shopping processes are being taken up and developed further. Many things are being rethought. This article talks about the most important impulses of 2020, which will continue to gain momentum this year.
January, February, March, April? The Internet never stands still. By now, everyone should have entered the new year, so it is time for digital economy forecasts: What can companies and customers expect in 2021? Which tech trends should you keep an eye on? Handelskraftadamus, your trusted blog, is looking at the stars for you today.
New year, new luck. Well, or a new strategy. New? No, the service-first approach is nothing new. However, not everyone has understood or implemented it yet. As a study conducted by ecom consulting and gominga shows, interaction with customers usually does not take place on marketplaces. This is disastrous in the age of the attention economy. Interaction is service and service is key!
2020 was not a year of high performers? As if. Never before have we worked on our own performance so often, so intensively and for so long. A new language, a terrace we built ourselves, our own homepage or online shop – you name it. To start the new year, we take a look at the opportunities that the wide range of tutorials on the Internet offers.
Due to the current situation blah blah blah… Due to COVID-19 blah blah blah… 2020 was a year like no other blah blah blah…
Yeah, we know. But 2020 also had its positives – for example our ever-popular Handelskraft Reading Tips. In today’s article, we have listed the five best reading tips of the year. Happy reading!
Let us assume you are looking for a very specific product online. What do you expect from an online shop? It is quite simple: you want to find the product as quickly and as easily as possible. So what do you do if you cannot find the website’s search function right away or if it does not return the desired search results? Well, you switch to another shop without thinking twice. This shows that the search function can be a decisive criterion when making a purchase.
Nowadays, no one is willing to go on a long and cumbersome product search. For 74% of B2B shoppers, a sophisticated search function is the most important shop functionality. In other words: the quality of the search function significantly influences the usability of a B2B shop as well as the bounce rate and conversion rate. Nevertheless, the search function of many online shops is still not satisfactory.
The new smartphone on Amazon, the shoes on Zalando, the tablet on eBay. Now you just have to wait for the doorbell to ring. Parcel delivery people can barely keep up with all the deliveries; house entrances are full with little yellow notes. Every German buys something online at least twice a month. Online shopping has long become mainstream and replaces the visit to a shop. Of course, it is very convenient, but the fact that more and more goods are ordered on the Internet also means that many orders are returned, which often negatively affects logistics and the environment.
However, it is possible to buy and sell products in good conscience. The solution is called »charity shopping« and particularly interesting for mail order companies that want to sell the added value of a good deed in addition to their products.
Black Friday is the shopping event of the year, even in times of COVID-19. On Friday, the 27th of November 2020, companies will once again lure customers with discounts and special offers. Whether it is ten, 20 or 50 per cent: consumers can look forward to great discounts again this year. We show you how your company can also benefit from this hype. Last year, the retail sector generated billions in turnover. Can similar special discount days keep up with this?
Today, most people are aware that it is no longer enough to just have a corporate website, but that it must also be maintained and optimised for search engines. Those who are still at the very beginning of their SEO journey are often faced with the decision of whether cooperation with external service providers is the right thing to do or whether to go the extra mile and hire a permanent SEO manager.
LinkedIn Stories are now available in Germany and worldwide and can make professional communication on LinkedIn more interesting in the future. The exchange with other users from the same and related industries is exactly what LinkedIn is all about. Unlike on other social networks, professional and business issues remain at the forefront – despite the platform’s growth and focus on dialogue.