Every time I walk around the streets I see people totally attached to their mobiles: texting, listening to music, socializing, searching for some inspiration for a present, or checking opening times for the restaurant they want to go to for dinner later. It is really likely that the future of commerce will be dominated by an ambitious mobile strategy which implies the use of cross-channels.
Although in some European countries the use of mobile devices to make purchases is still minor, the tendency, according to some studies, suggests next year might be the year of mobile commerce, mostly because of the impulse made by the millennials.
The traditional American ‘Black Friday’, ringing in the Christmas shopping season, has been developing strongly in Europe, reaching a new all-time record in sales this year.
Without question the biggest indicator to measure this success is Amazon. Their figures indicated that more than one million items were already ordered by Friday midday in Germany; consumer electronics, toys and consumer goods were among the most popular products.
Imagine the day when all your problems are sorted out in just 30 minutes. You have an important date, you try on your best dress in front of the mirror and realise it is stained! Don’t panic. Amazon would have got a quick solution for you: the new Prime Air service drone squad.
These scenarios where immediacy is a must are the future and course of action set by Amazon, in terms of delivery systems. Amazon has released a new ad video demo featured by the controversial British journalist of Top Gear Jeremy Clarkson in which one new prototype is unveiled.
There’s one number that currently astonishes the industry: Hello Fresh is worth 2.6 billion €. Anyone who considered 600 million overrated can rub their eyes in disbelief now. The start-up that delivers cook boxes for your high-class culinary evening apparently prepares its flotation.
The food industry is increasingly getting in motion. Whether it’s Tengelmann’s difficulties, Rewe Digital’s efforts, or the trembling at Amazon Fresh’s launch in Germany – not a single week passes without exciting news.
While Jochen Krisch allowed Hello Fresh to talk about their plans and processes in detail and praised the market dynamics at the K5 conference, others are alarmed: Telebörse’s article “Hello Fresh – hello brain!” already warns about the fantastically rated start-up:
Amazon is said to be leading in nearly every field. However, looking behind this image, you discover certain scenarios where Amazon can be outrun. For example, despite their late start in Germany, “Tolino-Allianz” sell more eBooks than Amazon.
Even success reports about Amazon’s Dash Button receive a blow as Miele introduce their smart washing machine which even reorders washing powder when the supply is low. There are also ideas for future fridges and ovens.
With our professional development course in e-commerce management and our KPI whitepaper, we touched on several sore places in e-commerce this May/June. But this seems to have struck a chord with readers. It was also exciting to see how dynamic pricing, the post office strike, and plagiarism has led to ill will among consumers. At the end of the day, the digital transformation stops for no one, and nothing stays the same – Google+ is probably the best example of this at the moment.
It is over three years ago that we last wrote about the razer blade subscription service Dollar Shave Club. Back then, they made a name for themselves with their viral video. In Germany even reBuy was inspired by the way the video was made.
Since then, the startup has extended its portfolio and now covers all the products a “man” needs in the bathroom. The basic idea, a cost-effective razer blade home delivery subscription, remains. As has their inability to break even with this model, despite over 2 million subscribers.
A study on cybercrime has brought interesting figures to light: apparently every fifth online shop has once been the victim of attempted blackmail. 12 percent for instance, were blackmailed in a DDoS attack. A total of one third of the 119 traders surveyed had already come into contact with cybercrime. This includes for instance, data theft or targeted attacks by hackers as well. This is not surprising when untrained staff are responsible for security gaps.
According to Bloomberg, a study from the market research institute L2 have brought to light the fact that Amazon privileges selected brand manufacturers. This was viewed as a great scandal on the Amazon Watchblog, fairness is apparently something different. It is not only in the power games with publishers that it is clear just how hard and how far from fair Amazon handles. The thumb screws are being applied to Verdi as well, with deliveries simply coming from Eastern Europe.
The future of fab is uncertain, to put it mildly. The former hype start-up hasn’t been going well for a while; in January European business was buried. A radical step, which was accompanied and justified by long and dramatic blog posts from CEO Jason Goldberg. This blog, betashop.com, is now also history.
Last week, there was talk of a new wave of dismissals on Techcrunch. Another 60 staff are supposed to have left the company. Fab has not commented on this and has shut off their in-house media. What does this mean? Is it a sign that the end is closer than thought up to now? Is Jason Goldberg leaving the ship? It remains exciting.