Reading Tips of the Week

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Unicorns in Food Commerce – Harbingers of the breakthrough or of the bubble?

hellofresh
Screen: hellofresh.de

There’s one number that currently astonishes the industry: Hello Fresh is worth 2.6 billion €. Anyone who considered 600 million overrated can rub their eyes in disbelief now. The start-up that delivers cook boxes for your high-class culinary evening apparently prepares its flotation.

The food industry is increasingly getting in motion. Whether it’s Tengelmann’s difficulties, Rewe Digital’s efforts, or the trembling at Amazon Fresh’s launch in Germany – not a single week passes without exciting news.

While Jochen Krisch allowed Hello Fresh to talk about their plans and processes in detail and praised the market dynamics at the K5 conference, others are alarmed: Telebörse’s article “Hello Fresh – hello brain!” already warns about the fantastically rated start-up:

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Amazon can be outrun after all

miele
Screen: Miele.de

Amazon is said to be leading in nearly every field. However, looking behind this image, you discover certain scenarios where Amazon can be outrun. For example, despite their late start in Germany, “Tolino-Allianz” sell more eBooks than Amazon.

Even success reports about Amazon’s Dash Button receive a blow as Miele introduce their smart washing machine which even reorders washing powder when the supply is low. There are also ideas for future fridges and ovens.

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KPIs & E-Commerce Certification: The Handelskraft Highlights May / June 2015

Digital-Business-School-Partner-Logos With our professional development course in e-commerce management and our KPI whitepaper, we touched on several sore places in e-commerce this May/June. But this seems to have struck a chord with readers. It was also exciting to see how dynamic pricing, the post office strike, and plagiarism has led to ill will among consumers. At the end of the day, the digital transformation stops for no one, and nothing stays the same – Google+ is probably the best example of this at the moment.

The ten most popular articles in May and June:

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Dollar Shave Club vs. Gillette – Who Is Overtaking Whom?

Dollar Shave ClubIt is over three years ago that we last wrote about the razer blade subscription service Dollar Shave Club. Back then, they made a name for themselves with their viral video. In Germany even reBuy was inspired by the way the video was made.

Since then, the startup has extended its portfolio and now covers all the products a “man” needs in the bathroom. The basic idea, a cost-effective razer blade home delivery subscription, remains. As has their inability to break even with this model, despite over 2 million subscribers.

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Every Fifth Online Shop is Blackmailed

Grafik: Lydia
Grafik: Lydia

A study on cybercrime has brought interesting figures to light: apparently every fifth online shop has once been the victim of attempted blackmail. 12 percent for instance, were blackmailed in a DDoS attack. A total of one third of the 119 traders surveyed had already come into contact with cybercrime. This includes for instance, data theft or targeted attacks by hackers as well. This is not surprising when untrained staff are responsible for security gaps.

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Not a question of fairness – Amazon’s special conditions for manufacturers

Amazon Hersteller
Graphic: Jimmy Brown

According to Bloomberg, a study from the market research institute L2 have brought to light the fact that Amazon privileges selected brand manufacturers. This was viewed as a great scandal on the Amazon Watchblog, fairness is apparently something different. It is not only in the power games with publishers that it is clear just how hard and how far from fair Amazon handles. The thumb screws are being applied to Verdi as well, with deliveries simply coming from Eastern Europe.

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That was that with FAB – Betashop is already offline

Fab Gründer und CEO Jason Goldberg
Photo: buzz.fab.eu

The future of fab is uncertain, to put it mildly. The former hype start-up hasn’t been going well for a while; in January European business was buried. A radical step, which was accompanied and justified by long and dramatic blog posts from CEO Jason Goldberg. This blog, betashop.com, is now also history.

Last week, there was talk of a new wave of dismissals on Techcrunch. Another 60 staff are supposed to have left the company. Fab has not commented on this and has shut off their in-house media. What does this mean? Is it a sign that the end is closer than thought up to now? Is Jason Goldberg leaving the ship? It remains exciting.

Update: Pando.com has a statement from Fab on the blog’s closure.

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Furniture Buyers Want Multichannel Offers

Möbel Onlinehandel
Photo: Kevin Dooley

The internet is becoming a store, that much was clear at the end of 2013. But even if virtual furniture shopping has become part of everyday life – according to Bitkom, 23 percent of internet users had purchased furniture or furnishings online at the beginning of 2013 – this still isn’t possible without some kind of visit to the furniture store. According to eBay study – Zukunft des Handels – it is important for three out of four consumers think that furniture distributors offer their products stationarily as well as in the web.

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Adieu Price Transparency: Dynamic Pricing now also for Consumer Goods

Dynamische Preise bei Amazon im E-Commerce

The concept has been known for a long time for flights and hotel rooms: when they are booked is decisive for the price. The Wall Street Journal wrote a little while ago, that the process has now spread to consumer goods, which should already sound familiar to Amazon shoppers. The whole thing calls itself dynamic pricing strategy.

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