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New year, new luck. Well, or a new strategy. New? No, the service-first approach is nothing new. However, not everyone has understood or implemented it yet. As a study conducted by ecom consulting and gominga shows, interaction with customers usually does not take place on marketplaces. This is disastrous in the age of the attention … Continue reading "Memo 2021: Everything Is Possible, Service Is a Must! How Top Players Integrate Service into Their Marketplace Strategy [5 Reading Tips]"
2020 was not a year of high performers? As if. Never before have we worked on our own performance so often, so intensively and for so long. A new language, a terrace we built ourselves, our own homepage or online shop – you name it. To start the new year, we take a look at … Continue reading "Tutorialisation: Learn, Share, Repeat. Higher Productivity Thanks to Online Training [5 Reading Tips]"
Let us assume you are looking for a very specific product online. What do you expect from an online shop? It is quite simple: you want to find the product as quickly and as easily as possible. So what do you do if you cannot find the website’s search function right away or if it … Continue reading "Smart Search Functions in B2B Commerce: How to Increase Your Sales [5 Reading Tips]"
The new smartphone on Amazon, the shoes on Zalando, the tablet on eBay. Now you just have to wait for the doorbell to ring. Parcel delivery people can barely keep up with all the deliveries; house entrances are full with little yellow notes. Every German buys something online at least twice a month. Online shopping … Continue reading "Charity Shopping: Social Engagement Is Important and Is Rewarded with Customer Loyalty [5 Reading Tips]"
Black Friday is the shopping event of the year, even in times of COVID-19. On Friday, the 27th of November 2020, companies will once again lure customers with discounts and special offers. Whether it is ten, 20 or 50 per cent: consumers can look forward to great discounts again this year. We show you how … Continue reading "Black Friday and Co.: How Companies Can Promote Themselves Online by Offering Discounts [5 Reading Tips]"
Today, most people are aware that it is no longer enough to just have a corporate website, but that it must also be maintained and optimised for search engines. Those who are still at the very beginning of their SEO journey are often faced with the decision of whether cooperation with external service providers is … Continue reading "SEO Agencies: What Are the Advantages over In-House SEO? [5 Reading Tips]"
LinkedIn Stories are now available in Germany and worldwide and can make professional communication on LinkedIn more interesting in the future. The exchange with other users from the same and related industries is exactly what LinkedIn is all about. Unlike on other social networks, professional and business issues remain at the forefront – despite the … Continue reading "Stories Now Also on LinkedIn – What They Can Do and How to Use Them for Your Business [5 Reading Tips]"
Google has released a new version of its analytics tool: Google Analytics v4. Thanks to artificial intelligence, it can be used in a more privacy-friendly way and compensate for the absence of cookies in the future. In addition, web and app merge in cross-device tracking. The new version has been online since the 14th of … Continue reading "Google Analytics v4 Is Here. More Privacy-Friendly Thanks to AI? [5 Reading Tips]"
Maintaining customer relationships is a must. Companies must know their customers. They must know them very well. Therefore, it is all the more important that solutions that help companies to fulfil their duty are developed further. Because of new digital possibilities, systems are subject to constant change. Legal requirements also play a role. Today’s reading … Continue reading "CRM Between Trend and Duty – How Well Do You Really Serve Your Customers? [5 Reading Tips]"
With the wide variety of solutions for customer data, it is not that easy to keep track of them all. Particularly the more recent category of customer data platforms (CDPs) creates confusion among marketers. After all, it is not always easy to clearly distinguish between a CDP and other solutions. Today’s reading tips summarise the … Continue reading "CDP, DMP or CRM? What Is the Best Way to Gather Customer Data? [5 Reading Tips]"