Reading Tips of the Week

Here you can find posts about the topic Reading Tips of the Week.

TikTok: How videos and influencers are engaging Gen Z [5 Reading Tips]

22. April 201923. April 2019by Sara Herrera 0

teeneger, video, social media, content — Source: pixabay

The following isn’t a secret: Users are spending more and more time online and increasingly consuming more video content. There’s a lot to choose from. From elaborately produced series on video streaming services such as Netflix to everyday videos from private individuals. You can find clips on video platforms like YouTube, Facebook, and Instagram in different formats

Videos are equally self-explanatory, entertaining, and informative. Pictures can paint a thousand words, and with video, the amount of words is exponentially more. No wonder that videos are the alpha and omega in social media and content marketing and that video platforms are constantly developing more features for them.

New platforms such as TikTok are also being created to better meet the needs of a certain group of users. Teens are excited. But do you know what this is about and how you can use this video-based app for yourself? We’ve got answers!

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(5 vote(s), average: 5.00 out of 5)

Online payment methods – Trends and challenges [5 reading tips]

8. April 20191. April 2019by Sara Herrera 0

payments methoden herausforderungen — Source: iStock

Digitisation is changing even most mundane things, like paying for things. Cash is almost a relic, while digital payments are multiplying and spreading. At the top is PayPal. Ever since the launch of Google Pay and Apple Pay in Germany, the enthusiasm for mobile payments is continuing to increase as the smartphone becomes the wallet of the future.

There’s no doubt that the way we’re paying for things is changing. Retailers have to act on this, especially if the complexity increases and the requirements as well. What should retailers, manufacturers, and brands in the DACH region pay attention to in order to best meet customer requirements and what does the future look like for payments?

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(9 vote(s), average: 5.00 out of 5)

E-Commerce (General) Mobile Commerce Payment Reading Tips of the Week Statistics, Data, Facts

How content creators and designers benefit from AI [5 reading tips]

1. April 20191. April 2019by Sara Herrera 0

content, writer, creator, — Source: pexels.com

Artificial intelligence is booming. More and more companies are looking for ways to benefit from it. Research and development are starting bring out their first working prototypes. Nvidia, known for their graphics focused hardware showed off what they’ve been up to. Content creators and designers are directly affected.

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(14 vote(s), average: 5.00 out of 5)

Content commerce Design and Usability E-Commerce (General) Reading Tips of the Week

Further education has to become a part of every company’s digital strategy [5 reading tips]

25. March 201922. March 2019by Sara Herrera 0

weiterbildung, digitale transormation — Source: pixabay

Digitalisation not only changes professional profiles and career paths, but demands and promotes lifelong learning. Going to school and getting a job now means that you can’t stop learning after you graduate. Especially when developments are so rapid, that further education is necessary in the job, so as not to lose touch.

It’s therefore not surprising that, according to Bitkom’s latest study, the training and further education of one’s own employees is important or very important for 90 per cent of the companies. But this assessment must also be followed by action.

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(14 vote(s), average: 5.00 out of 5)

E-Commerce (General) Internal Reading Tips of the Week

AI and IoT in the stores of the future [5 Reading Tips]

18. March 201914. March 2019by Sara Herrera 0

ki, retail, technologie, effizienz — Source: pexels

Everyone’s been talking about artificial intelligence but only it is less often actually out there in use outside of the general hype. No one doubts that the technology has great potential, for example, to create individualised shopping experiences in shops, as well as to simplify and optimise the work in each case.

But how realistic is the use of smart solutions in retail and what use cases have the best chance of flourishing?

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(11 vote(s), average: 4.91 out of 5)

Best Practice E-Commerce (General) Mobile Commerce Reading Tips of the Week

MWC19 – What trends are shaping the digital future? [5 Reading Tips]

11. March 20198. March 2019by Sara Herrera 0

MWC 2019 in Barcelona has long been more than just a show for the communications industry. It’s one of the world’s largest storefronts of the latest trends and innovations, as well as all kinds of technological solutions and services for mobile users (private as well as business).

This year at MWC19, “Intelligent Connectivity” was the motto. The emphasis was on an interface between “hyper-connectivity” enabled by 5G and the Internet of Things (IoT), and “intelligence” through Artificial Intelligence (AI) and Big Data. In addition to the core elements of intelligent connectivity, MWC19 is dedicated to content, digital trust, digital wellness, and the future. With that in mind, John Hoffman, CEO at GSMA, said:

The combination of superfast 5G networks, the Internet of Things, and Artificial Intelligence will drive innovation that’ll affect almost every aspect of our lives, from highly efficient transportation systems to intelligent farming and cloud gaming

Looking back on the most interesting and hotly discussed aspects out of Barcelona, today we’d like to address, amongst others, the following questions: What’ll the future look like? And how are these technological advances (already) translated into practice?

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(7 vote(s), average: 5.00 out of 5)

E-Commerce (General) Mobile Commerce Reading Tips of the Week

Interest for the Blockchain is increasing [5 Reading Tips]

4. March 201928. February 2019by Sara Herrera 0

blockchain, technologie, dezentral, network — Source: pixabay

Blockchain technology is becoming increasingly important. More and more financial services providers, businesses, and governments are interested in it, and some are even beginning to use this technology beyond Bitcoin.

Even though the technology holds enormous potential and the number of blockchain startups in Germany (especially in Berlin) is booming, the German economy is still very reluctant to use the Blockchain. According to a survey by digital association Bitkom, 86 per cent of the surveyed companies said they hadn’t thought about useful applications in their own company.

The Federal Cabinet of Germany would like to take decisive action on this issue and reverse this trend.

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(6 vote(s), average: 5.00 out of 5)

E-Commerce (General) Reading Tips of the Week

Make better decisions with AI [5 reading tips]

25. February 201918. February 2019by Sara Herrera 0

AI, robots, content, argue — Source: pixabay

Today, the mass of available data, studies, and news is so vast that it’s becoming increasingly difficult to oversee, manage, and sort out. As early as 1970, American sociologist and futurologist Alvin Toffler coined the term “information overload” in his book Future Shock. Even then, he explained the consequences of the overwhelming flood of information for people. The growing amount of published information and available channels of communication trigger the feeling that one has done too little, no matter how hard it is.

Staying informed and making well-informed decisions is the ultimate challenge in the digital age for businesses and citizens alike. Artificial intelligence can provide valuable help to bring light into the dark tunnel of information. This has long been recognised by all major software companies. For example, IBM is paving the way for this with Project Debater.

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(4 vote(s), average: 5.00 out of 5)

E-Commerce (General) Reading Tips of the Week

B2C vs. B2B – online marketplaces put to the test [5 Reading Tips]

18. February 201913. February 2019by Sara Herrera 0

netzwerk, wasser, regentropfen — Source: pixabay

Whether online, marketplace, or social media – consumers have more and more opportunities to find and buy goods and services from around the world online. However, marketplaces attract the majority of consumers’ online attention.

The user benefits are obvious: a varied selection, good and fast service, and the possibility to find desired products directly via the search function. In addition to the biggest players such as Amazon and eBay, there are now other marketplaces, with a strong focus on reduced prices quietly take a share of the market and secures customers. Is there a new niche about that?

The status quo and beyond of B2C marketplaces are under scrutiny. New B2B developments in the context of the platform era also provide a new perspective on the offer of goods and services. That’s why today we’re taking a look at the role of marketplaces in both areas.

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(6 vote(s), average: 5.00 out of 5)

E-Commerce (General) Reading Tips of the Week

The Reign of »Featured Snippets« [5 Reading Tips]

11. February 20197. February 2019by Sara Herrera 0

suche, augen, frau, google — Source: pexels.com

User behaviour is constantly changing. The use of the smartphones is increasing in compared to desktop and virtual assistants are spreading. This development, in turn, obviously affects search behaviour. Google has recognised this tendency and continues to adapt to this (search) reality. Featured Snippets are a consequence of this.

Today, we’ll explain why companies shouldn’t underestimate this search result format and what they should pay particular attention to.

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(4 vote(s), average: 5.00 out of 5)

E-Commerce (General) Online Marketing Reading Tips of the Week SEO and SEM