Reading Tips of the Week
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Under the name »Snap Minis«, the US-American instant messaging service Snapchat opens up for HTML-based mini apps. By doing so, Snapchat copies the concept of super apps, which is very successful in China and other parts of Asia. In the last six years, these apps have become extremely popular due to their wide range of … Continue reading "Snapchat Wants to Become a Super App [5 Reading Tips]"
WhatsApp Business now has more than 50 million active users per month worldwide. The business version of the messaging service is used by more and more small companies to communicate with customers. But that’s not all! Recently, the Facebook subsidiary has also announced new features for WhatsApp Business. Is this the return of messenger marketing?
Starting in 2022, third-party cookies will be blocked in the Google Chrome browser due to changes in the GDPR. As a result, Google will change the way tracking works – just like Apple and Mozilla did before. Advertisers and online retailers therefore have to come up with something new to ensure a personalised approach. Find … Continue reading "Cookies: There Will Soon Be No More Crunchy Fun in the Tracking Paradise [5 Reading Tips]"
It is a logical step. With more than one billion active users per month, the Chinese video portal 抖音短视频 has recently become one of the most popular social networks. The video portal is now launching an all-out business offensive. With TikTok for Business, it presents various tools that allow brands to design campaigns and interact … Continue reading "TikTok for Business [5 Reading Tips]"
Trade fairs, congresses, sales: nothing will ever be the same again. Or will it? A study conducted by the Contact-Center-Network has identified some important consequences of the coronavirus pandemic: 70 per cent of those questioned would like to reduce their business travel. Events will suffer in particular.
Last week, the long-awaited and hotly debated Corona-Warn-App was launched in the app stores in Germany. Developers and innovators from all over Germany have worked on the app – on a voluntary basis so to speak. In this week’s reading tips, we will show you how the Corona-Warn-App works and what makes it so special.
When computers found their way into science and companies in the 1950s, they still required a lot of know-how in programming. Only with the introduction of graphical user interfaces in the 1980s, the triumph among private users started. The Internet became one of the biggest innovations of the last century. Because of the invention and … Continue reading "IT Is Everybody’s Business. Now More Than Ever! [5 Reading Tips]"
Not only does shopping have to be faster, more personal and more exciting, it also has to be more sustainable and profitable. Ordering, trying it on, returning. This pattern is repeated far too often in Germany. To be exact: 487 million times.
Effectively dealing with the pandemic and mitigating the adverse effects of the economic shutdown is quite a challenge for leading companies: they have to cope with high financial losses while providing support for others. The last few months have shown how leading companies successfully and sometimes less successfully face up to their social responsibility, how … Continue reading "Crisis Management: Do’s & Don’ts for Good Publicity [5 Reading Tips]"
For centuries, access to education was a question of gender and origin: women have only been allowed to study since 1908. Even today, it is still true that those who come from a wealthy, academic background are far more likely to obtain a PhD. To put it differently: only one in every 100 first-time students … Continue reading "E-Learning: Goodbye Passive Learning, Hello Interactive Learning [5 Reading Tips]"
![Snapchat Wants to Become a Super App [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/08/snapchat_super_app_beitrag-1024x538.jpg)
![WhatsApp Business: What Do the New Features Have to Offer? [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/07/whatsapp_business_waechst_beitrag-1024x536.jpg)
![Cookies: There Will Soon Be No More Crunchy Fun in the Tracking Paradise [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/07/cookies_kein_knusperspass_beitrag.jpg)
![TikTok for Business [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/07/tiktok_for_business_beitrag-1024x536.jpg)
![Hybrid Is the Future: Events Show How It Is Done [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/06/hybrid_ist_zukunft_beitrag-1024x536.jpg)
![Corona-Warn-App – What It Can Do and How It Works [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/06/corona_warn_app_beitrag.jpg)
![IT Is Everybody’s Business. Now More Than Ever! [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/06/it_geht_alle_an_beitrag-1024x536.jpg)
![Forwards Instead of Returns [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/05/vorwaerts_statt_retour_beitrag-1024x536.jpg)
![Crisis Management: Do’s & Don’ts for Good Publicity [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/05/krisenmanagement_dos_donts_beitrag-1024x536.jpg)
![E-Learning: Goodbye Passive Learning, Hello Interactive Learning [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/05/e-learning_lesetipps_beitrag-1024x536.jpg)