Social Web

Social networks change the way we communicate. The social web offers new, interactive channels to reach customers more directly. These days, companies who want to be seen have profiles on networks like Facebook, Twitter, YouTube, or Pinterest. Every branch has different possibilities to be seen in the social web. You can mainly get fashion products on Pinterest, while YouTube also introduces services. The right channel and a good posting schedule lead to a wider reach.

Category search
Related topics

Social media – social status.

Teens are mobile

We just published some thoughts in the difference in internet and TV use with adults from different socio-economic backgrounds, but what about the teens? About ¾ of teens these days (yes, I do feel old) have a smart phone and 91% of these go online with their mobile. We already noted that mobile internet access increases in the lower income bracket, and the situation is similar for teenagers. Nearly all African American youth – those statically most likely to belong to a low income household – access the internet via mobile vs. 91% and 90% of Hispanic and white teens respectively.

91% of Teens Use the Internet on a Mobile DeviceGraphic: pewinternet.org

To post
(No Ratings Yet)
Loading...

Advertising on Facebook – does it still help?

Grafik:Michael Coghlan
Graphic:Michael Coghlan

Facebook is the social network with the best range: almost 1.4 milliard people are registered there. Sharing pictures, clicking “like,” commenting – all well and good. But how do things look when it comes to sharing advertising campaigns e.g. in the form of a coupon? G/O Digital ran a study on this, which did not confirm Facebook’s swam song, at least for small business. So it Facebook worth it after all?

To post
(No Ratings Yet)
Loading...

Forrester sees Twitter and Facebook as a waste of money for brands

Grafik: Karl-Ludwig Poggemann
Graphic: Karl-Ludwig Poggemann
Social networks support customer loyalty – at least that was the general opinion to date. That fact that only a small number of followers see a post in their newsfeed at all may have occurred to a few social media managers, but no one drew any overarching conclusions from it. Does using Facebook, Twitter and co for band marketing actually make sense? Or is a social marketing channel an end in itself and don’t have any more defined aims? Future changes, such as a lower advertising frequency in Facebook’s news-streams will limited the reach even further.

To post
(No Ratings Yet)
Loading...

The front page of the internet: social media marketing with Reddit

Grafik: Eva Blue
Graphic: Eva Blue

The birth place of viral campaigns or the front page of the internet – this is how Reddit is often labelled. The platform is a mixture of forum and social network. Users can put together their own personal newsfeed and receive information and links or pictures, for instance from the marketing world, via so-called subreddits. Reddit may still be struggling with monetisation for their idea, but marketers can already make use of this service for their own interests.

To post
(No Ratings Yet)
Loading...