Social Web

Social networks change the way we communicate. The social web offers new, interactive channels to reach customers more directly. These days, companies who want to be seen have profiles on networks like Facebook, Twitter, YouTube, or Pinterest. Every branch has different possibilities to be seen in the social web. You can mainly get fashion products on Pinterest, while YouTube also introduces services. The right channel and a good posting schedule lead to a wider reach.

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Microbrands: An Underestimated Danger for Established Players? [5 Reading Tips]

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Microbrands have been producing more and more B2C brands for years. They are incessantly taking market share from traditional companies, putting some of them in distress.

But what do these small companies have that the big players don’t? And what can market leaders still learn from small companies?

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(6 vote(s), average: 5.00 out of 5)
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Conversion Optimisation: A Checklist for More Success [Part 4]

Conversion-Optimierung – Die Checkliste für mehr Erfolg im E-Commerce
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We’ve all been there. Hungry and shopping without a grocery list… NOT a good idea. You bought things that weren’t just expensive, but also that you don’t end up using or eating because they’re not as good as you expected. Oh and that toilet paper you really needed? Forgot it. So you could say lists are important. They can help you improve performance and conversion rates on your own site!

It doesn’t always require a big relaunch to make an impact. To know which parameters are important at all times, a checklist is helpful. And voilà. In the last part of our series, we focused on conversion rates and performance optimisation.

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Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]

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If you want to increase the conversion rate of your online shop, you have to invest in your customers to build trust. Gaining confidence leads to success on many levels. Above all, a renowned seal of quality should be mentioned, but also a high-quality design, transparency in data entry in the registration and checkout process, and not least positive feedback from previous customers, which is prominently staged, create trust. In the third part of this series you’ll learn how you can win over at first glance and thereby ensure long-term customer loyalty:  »Conversion optimisation – Tips for better user experience and more success in e-commerce«.

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(8 vote(s), average: 4.88 out of 5)
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Direct-to-consumer brands: Brands rethinking customer relations in the digital age

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In recent years, a number of so-called direct-to-consumer startups have emerged that want to rethink and improve customer relations. They focus on four milestones that are particularly relevant for smart consumers: Community, trust, experimentation, and independence. The latter refers to the courage to renounce all sorts of intermediaries.

In addition, such direct-to-consumer brands draw on the advantages of the digital market and its ongoing dynamism. Another brand that has joined this coveted group is the natural cosmetics brand LUSH.

But what’s behind this refurbished direct-to-consumer (D2C) approach and why is it trendy?

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(15 vote(s), average: 4.93 out of 5)
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TikTok: How videos and influencers are engaging Gen Z [5 Reading Tips]

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The following isn’t a secret: Users are spending more and more time online and increasingly consuming more video content. There’s a lot to choose from. From elaborately produced series on video streaming services such as Netflix to everyday videos from private individuals. You can find clips on video platforms like YouTube, Facebook, and Instagram in different formats

Videos are equally self-explanatory, entertaining, and informative. Pictures can paint a thousand words, and with video, the amount of words is exponentially more. No wonder that videos are the alpha and omega in social media and content marketing and that video platforms are constantly developing more features for them.

New platforms such as TikTok are also being created to better meet the needs of a certain group of users. Teens are excited. But do you know what this is about and how you can use this video-based app for yourself? We’ve got answers!

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(14 vote(s), average: 5.00 out of 5)
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Distributed commerce: Shop anywhere with fewer clicks

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Moments of inspiration strike outside online shops, which is what distributed commerce takes advantage of. From Instagram to Facebook and Snapchat to TikTok, users on the platforms are reluctant to leave what they were doing just to buy something. So how can companies get on the feeds of hundreds, thousands, or even millions and get them to make a purchase? We’ll take a look at some real-world examples.

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(12 vote(s), average: 5.00 out of 5)
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Social Commerce Trends for 2019 – Content, Content, Content!

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Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies.

Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more intimate. Platforms want this anyway: They’re integrating more and more features so that companies can build relationships with their customers and grow social media marketing budgets year over year.

In 2019 social commerce will increase e-commerce sales, and also affect omnichannel retail. Which social commerce trends shouldn’t be missed in 2019? We’ll tell you.

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(7 vote(s), average: 5.00 out of 5)
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Going green – Facebook and other tech companies invest in renewable energy

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A data scandal here, sinking user numbers there. It looks like Facebook is continuing down the path of bad press for the long-haul. But Facebook has something good to announce, which should at least make environmentalists happy, among all their critics.

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(9 vote(s), average: 5.00 out of 5)
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10 years of Spotify: How a digital platform succeeds [5 reading tips]

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Music has always been part of my everyday life. Through the good times, and the bad. During special moments I won’t forget. It has the power to shape every moment with the right notes and melodies. It has only recently become possible to have a limitless catalogue of music with you at all times – and when Spotify launched in October 2008 they made it possible. A lot has changed in ten years. Today, Spotify does even more than just music streaming. Let’s take a look at their track record and explain what other companies can learn from it to drive their digital business.

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(9 vote(s), average: 5.00 out of 5)
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Social commerce: Imitation is the sincerest form of flattery

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The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.

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(8 vote(s), average: 5.00 out of 5)
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