Social Web

Social networks change the way we communicate. The social web offers new, interactive channels to reach customers more directly. These days, companies who want to be seen have profiles on networks like Facebook, Twitter, YouTube, or Pinterest. Every branch has different possibilities to be seen in the social web. You can mainly get fashion products on Pinterest, while YouTube also introduces services. The right channel and a good posting schedule lead to a wider reach.

Direct-to-consumer brands: Brands rethinking customer relations in the digital age

6. May 20193. May 2019by Sara Herrera 0

direct-to-consumer, marketing, social media — Source: Photo by rawpixel.com from Pexels

In recent years, a number of so-called direct-to-consumer startups have emerged that want to rethink and improve customer relations. They focus on four milestones that are particularly relevant for smart consumers: Community, trust, experimentation, and independence. The latter refers to the courage to renounce all sorts of intermediaries.

In addition, such direct-to-consumer brands draw on the advantages of the digital market and its ongoing dynamism. Another brand that has joined this coveted group is the natural cosmetics brand LUSH.

But what’s behind this refurbished direct-to-consumer (D2C) approach and why is it trendy?

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(14 vote(s), average: 4.93 out of 5)

TikTok: How videos and influencers are engaging Gen Z [5 Reading Tips]

22. April 201923. April 2019by Sara Herrera 0

teeneger, video, social media, content — Source: pixabay

The following isn’t a secret: Users are spending more and more time online and increasingly consuming more video content. There’s a lot to choose from. From elaborately produced series on video streaming services such as Netflix to everyday videos from private individuals. You can find clips on video platforms like YouTube, Facebook, and Instagram in different formats

Videos are equally self-explanatory, entertaining, and informative. Pictures can paint a thousand words, and with video, the amount of words is exponentially more. No wonder that videos are the alpha and omega in social media and content marketing and that video platforms are constantly developing more features for them.

New platforms such as TikTok are also being created to better meet the needs of a certain group of users. Teens are excited. But do you know what this is about and how you can use this video-based app for yourself? We’ve got answers!

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(13 vote(s), average: 5.00 out of 5)

Content commerce E-Commerce (General) Mobile Commerce Online Marketing Reading Tips of the Week Social Commerce Social Web

Distributed commerce: Shop anywhere with fewer clicks

13. March 201911. March 2019by Franziska Kunz 0

Moments of inspiration strike outside online shops, which is what distributed commerce takes advantage of. From Instagram to Facebook and Snapchat to TikTok, users on the platforms are reluctant to leave what they were doing just to buy something. So how can companies get on the feeds of hundreds, thousands, or even millions and get them to make a purchase? We’ll take a look at some real-world examples.

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(12 vote(s), average: 5.00 out of 5)

Content commerce Design and Usability E-Commerce (General) Fashion International Online Marketing Social Commerce Social Web Statistics, Data, Facts

Social Commerce Trends for 2019 – Content, Content, Content!

11. January 201910. January 2019by Franziska Kunz 0

Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies.

Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more intimate. Platforms want this anyway: They’re integrating more and more features so that companies can build relationships with their customers and grow social media marketing budgets year over year.

In 2019 social commerce will increase e-commerce sales, and also affect omnichannel retail. Which social commerce trends shouldn’t be missed in 2019? We’ll tell you.

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(7 vote(s), average: 5.00 out of 5)

Content commerce Design and Usability E-Commerce (General) Mobile Commerce Online Marketing Social Commerce Social Web

Going green – Facebook and other tech companies invest in renewable energy

17. October 201815. October 2018by Franziska Kunz 0

A data scandal here, sinking user numbers there. It looks like Facebook is continuing down the path of bad press for the long-haul. But Facebook has something good to announce, which should at least make environmentalists happy, among all their critics.

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(9 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Facts International Online Marketing Project Management Social Web Statistics, Data, Facts

10 years of Spotify: How a digital platform succeeds [5 reading tips]

15. October 201812. October 2018by Sara Herrera 0

spotify, playlist, screenshot — Photo by Jean on Unsplash (bearbeitet von dotSource)

Music has always been part of my everyday life. Through the good times, and the bad. During special moments I won’t forget. It has the power to shape every moment with the right notes and melodies. It has only recently become possible to have a limitless catalogue of music with you at all times – and when Spotify launched in October 2008 they made it possible. A lot has changed in ten years. Today, Spotify does even more than just music streaming. Let’s take a look at their track record and explain what other companies can learn from it to drive their digital business.

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(9 vote(s), average: 5.00 out of 5)

E-Commerce (General) Facts International Reading Tips of the Week Social Web Statistics, Data, Facts

Social commerce: Imitation is the sincerest form of flattery

4. October 2018by Franziska Kunz 1

drei Mädels mit Smartphone — Source: Unsplash

The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.

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(8 vote(s), average: 5.00 out of 5)

Best Practice Content commerce Design and Usability E-Commerce (General) Facts Fashion International Mobile Commerce SEO and SEM Shipping Trade Social Commerce Social Web

20 years of Google: The pocket-sized revolution

3. September 201829. August 2018by Nico Saborowski 0

Six or seven years ago, it was above all the older generations who were astonished by people staring at small electronic devices in subways, streets, and cafés. What are they doing? And why aren’t they reading newspapers or books? Just moving their thumbs over a screen almost to a rhythm.

The smartphone is probably one of the most important inventions of the 21st century for consumers… and unsurprisingly, Google is one of the drivers of this pocket-sized revolution. So, in the fifth article in the 20 years of Google series, we’ll explore the question of how a search engine company could develop software called Android, which millions of people use every day.

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(8 vote(s), average: 5.00 out of 5)

Design and Usability E-Commerce (General) Mobile Commerce Online Marketing SEO and SEM Social Web

20 years of Google: Social media? Never again.

31. August 2018by Nico Saborowski 0

Surfer unter Riesenwelle — Source: pixabay

Instagram, Facebook and Twitter are probably the best-known social networks in the Western Hemisphere. Despite a data scandal, Facebook still has 2.34 billion active users. Social media is, therefore, a phenomenon that affects the current state of affairs on the Internet.

That’s what also Google thought way back in the year 2010: With Google+ and Google Wave, the company tried to gain momentum in the social media area. In hindsight… These were failures. The fourth article in the Handelskraft series »20 years of Google« is taking a look at a dark time in their history. The attempt to build their own social network.

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(7 vote(s), average: 5.00 out of 5)

E-Commerce (General) International Mobile Commerce Online Marketing Social Commerce Social Web

Limitless social commerce – Facebook and Instagram await you with new shopping tools

5. July 20185. July 2018by Franziska Kunz 1

Instagram Foto von Brücke im Wald — Source: pexels

A lot of people think »Dang that looks cool!« when they’re looking at photos on Instagram or Pinterest. But until recently, it took a little research – or at least some work – to find and buy the products you saw. As of a few weeks ago, that’s a thing of the past. The “shop-the-look” function for various social channels has an enormous popularity with consumers and Social Commerce has become the norm within a very short time. But as always when a hype arises, so does the question: Is there more to it? Before we could even think about whether to expect something new again. The answer is not surprising, as commercial features on Facebook and Instagram continue to evolve. Each social commerce update awakens desires, desires that become routine within a very short time.

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(3 vote(s), average: 5.00 out of 5)

E-Commerce (General) Mobile Commerce Online Marketing Social Commerce Social Web