Marketplaces reloaded — A mix of channels is required

Comic eines Marktplatzes
Photo: macrovector – Edit: dotSource

A few years ago, topics such as verticalisation or direct sales, which retailers and manufacturers used, are increasingly causing the question of how to deal with the trend of »platform economics« and which strategy is the right one to be answered.

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B2B marketplace for trade fair services – Online Order System on SAP Hybris is live

Bild: Messe Düsseldorf
Photo: Messe Düsseldorf
From February 27 to March 1, 2018, “EuroCIS – The Leading Trade Fair for Retail Technology” took place in Düsseldorf. The fair, which presents different technology solutions every year, should make retail more convenient – With new various payment solutions, self-checkout systems for employee-less stores, and smart price tags – This was not just thematically interesting for us, but above all, an opportunity to look behind the scenes at the value of such solutions. At the same time, the event was also the premier of the new Online Order System (OOS), the in-house solution for the distribution of trade fair services.

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