Gender Commerce: Top Brands Excite Men and Women

Gender Marketing
Photo: D. Sharon Pruitt

Female, or rather gender commerce, is more than just a trendy topic. Online shops, which focus on a specific target group, also have to be optimised for gender specific requirements. For instance, it behoves a company where 90 percent of the turnover comes from women, to concentrate on the needs of female customers as part of customer orientation.

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