A shortage of skilled workers is a growing phenomenon that companies from all industries are confronted with. Fewer drivers are found for logistics, nursing staff are on strike, and digital experts are missing.
Fewer workers are available due to demographics changing, and many are looking for a career as YouTubers or influencers. For the latter, there is good news, because 100 petrol employees can soon be further educated with corporate costs to become successful digital opinion makers.
The power of artificial intelligence is raising expectations within retail. Consumers, retailers, and manufacturers rely on their advantages, namely cost reduction, productivity increase and process optimisation. And more and more departments are using intelligent software to increase their performance.
AI applications are not just found in factories or warehouses. Online marketing and advertising activities can also be intelligently automated. Google recently launched the AdSense Auto Ads, a machine learning system for advertisers. This system not only determines the types of ads that each audience sees, but also how those ads are placed.
In this way, Google wants to enablemarketers with its intelligent software, even without a lot of time and resources to reach the widest possible audience.
The widespread use of auto ads could make them one of the most powerful AI developments available. Nevertheless, questions arise: What changes are there and what are the effects of their use?
After months of speculation WhatsApp finally announced the release of their business app: WhatsApp Business. This will enable SMEs to build even closer customer relationships and facilitate customer contact. And that’s just when consumer behaviour becomes more mobile and brands are trying to capture those mobile moments.
December is synonymous with the closing of projects and company banquets, but also time to take stock of the financial year and prepare for the start of the new year.
In the last two years, new and innovative technologies and intelligent devices have come to market: Virtual and augmented reality, artificial intelligence with its numerous applications, blockchain, the Internet of things, and all activities becoming increasingly automated.
No new technologies are expected in the new year. Instead, existing technologies, devices, and software will evolve and establish themselves. At the same time, consumer behavior and needs are changing rapidly in the face of these upcoming developments. Businesses should understand that change is everywhere, and should, while watching the impact of these changes, act accordingly.
Of course, this context affects the future of marketing too. We’ll give you a short guide to the four key marketing trends for the year 2018 that all marketers should keep in mind.
The rise of conversational commerce as a result of the increasing popularity of voice-controlled virtual assistants like Amazon Echo and Google Home and the widespread adoption of messaging apps in daily communication bring voice and sound to a prominent position as the basis for the next gen interface, at the expense of the screen. Spotify is leading the way in the audio market and Amazon Music is the third largest music service subscription service globally.
The Internet has been made not only for B2C purposes. The expansion and growth of Amazon Business and Alibaba proved it. It was a matter of time that B2B companies also embraced the digitalisation of marketing and sales and influenced how sellers and buyers interact. According to a Forrester Research, 93 percent of B2B buyers prefer to buy online once they have decided what to buy.
In this context of digital transformation, leading B2B companies now give high priority to e-commerce and m-commerce, and use the same weapons as their B2C counterparts to continue growing and offer value added.
Tomorrow, the first starting whistle of the UEFA EURO 2016 is going to be heard by thousands of privileged fans gathered in Saint Denis. Millions more around the globe will turn on their TVs or watch it in mobile using their internet connection to follow the passing of this “likely” exciting tournament. 24 countries will be battling for the top spot while brands will play a parallel game to know who gets the fame and revenue.
In the last month, campaigns of all kinds are intensifying the brands’ presence everywhere; unsurprisingly in the net as well. Will eCommerce be the Iniesta or Müller of the brands’ marketing strategy who decided to invest smartly in this channel?
What drives traders and manufacturers in an Amazon world? Which USPs can you still trump with? The Handelskraft breakfast in Zurich was a platform for lively conversation on the challenges of an Amazon world. Online shop operators in Switzerland also have to prepare for the possible entrance of Amazon. We were privileged to great well-known representative, for instance from Studerus.ch or Brach.ch. Our camera man was there this time and captured the relaxed atmosphere perfectly.
Coupon marketing generates new customers and activates existing ones. The deals.com Coupon Study 2014 shows how well-liked vouchers and coupons are among online shoppers. 50 percent of those surveyed have used a coupon two to five times so far this year.
The lucrative online couponing market
The deals.com Coupon Study 2014 delivers interesting figures on coupon users in 2013 and 2014. 47 percent of those surveyed say that they would shop in a new shop because of a coupon. 14 percent of those surveyed even shop in a shop only if they find or receive the right coupon beforehand. Coupons with a minimum order value seem to be especially fruitful: 46 percent of customers have spent more in order to reach a minimum order value of a coupon. Every fifth person says they spend more than planned, as they assumed that they then save (even)more money.
Electronic sport – e-sport – is a phenomenon, something incomprehensible for many people. The typical cliché: darkened back rooms, the only source of lights are the LED monitors, humming computers, a kettle and 5 minute tureen food at the ready, which is washed down by energy drinks. The marketing and e-commerce branches should say goodbye to these clichés as quickly as possible.