Why should B2B marketers adopt video? [5 Reading Tips]

Source: pexels.com
Source: pexels.com
Video is increasingly gaining ground among marketers and soon will conquer the Internet. The richness of video allows marketers to fully connect with their audiences because the image in motion has a special power to engage, generate empathy and make people identify with others. The video’s impact has been felt especially in the B2C sphere, where consumer-oriented services like Facebook, Twitter, Snapchat, and, more recently, Pinterest are the trailblazers in the adoption of video. However, which role is video going to play in B2B contexts?
 
Some facts suggest video might have a decisive role in B2B. Below it is explained why:
 

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