AI and IoT in the stores of the future [5 Reading Tips]

ki, retail, technologie, effizienz
Source: pexels

Everyone’s been talking about artificial intelligence but only it is less often actually out there in use outside of the general hype. No one doubts that the technology has great potential, for example, to create individualised shopping experiences in shops, as well as to simplify and optimise the work in each case.

But how realistic is the use of smart solutions in retail and what use cases have the best chance of flourishing?

Continue
(12 vote(s), average: 4.92 out of 5)
post ratings loaderLoading...

Welcome to the API economy! [5 Reading Tips]

Quelle: pexels.com
Quelle: pexels.com
PayPal is integrated into every online shop. It is ubiquitous and enables transactions to be driven from anywhere. The online shop just needs to integrate the PayPal API. The benefits are mutual. On the one hand, a popular and easy payment method is available for customers. On the other hand, an increase in PayPal’s brand awareness is achieved. Microsoft Translator APIs also enable businesses to add end-to-end, real-time, speech translations to their applications or services.
 
The possibility of integrating a third party’s APIs into a system, app or protocol helps companies to orientate their digital business towards a more customer-centric approach or even towards the creation of new business models. Why is the API economy on the rise?

Continue
(3 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

WhatsApp for businesses in test phase – Looking at the Internet of Things [5 Reading Tips]

Quelle: pexels.com
Quelle: pexels.com
It is not a secret that WhatsApp has been exploring ways to profit from its customer base (1,2 billion active users worldwide) since it was acquired by Facebook for $19 billion three years ago. However, no business development had been reported until last week, when it came to our attention that a Whatsapp version for businesses is in the test phase.
 
Will the mobile messaging app find the way for monetization with this move? Has WhatsApp anything else in mind, like making the most of artificial intelligence advancements or, what is more decisive, fullly getting into the Internet of Things ecosystem?

Continue
(1 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Glass App for Trade: Google takes the wind out of Tesco’s Sails

Tesco Glass App
Graphic: Tesco Labs – Screenshot

Google is used to making the rules, not just in online marketing. This was visible with Tesco – they just introduced a shopping app, supposed to allow customers to shop via Google Glass, which is now a product without any purpose because Google announced a stop to the sale of the data glasses that same week. The project “Glass” will continue and pass on to some departments, but no more details have made it to the public. There are even rumours that Google might have failed.

Continue
(No Ratings Yet)
post ratings loaderLoading...