Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies.
Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more intimate. Platforms want this anyway: They’re integrating more and more features so that companies can build relationships with their customers and grow social media marketing budgets year over year.
In 2019 social commerce will increase e-commerce sales, and also affect omnichannel retail. Which social commerce trends shouldn’t be missed in 2019? We’ll tell you.
A lot of people think »Dang that looks cool!« when they’re looking at photos on Instagram or Pinterest. But until recently, it took a little research – or at least some work – to find and buy the products you saw. As of a few weeks ago, that’s a thing of the past. The “shop-the-look” function for various social channels has an enormous popularity with consumers and Social Commerce has become the norm within a very short time. But as always when a hype arises, so does the question: Is there more to it? Before we could even think about whether to expect something new again. The answer is not surprising, as commercial features on Facebook and Instagram continue to evolve. Each social commerce update awakens desires, desires that become routine within a very short time.
December is synonymous with the closing of projects and company banquets, but also time to take stock of the financial year and prepare for the start of the new year.
In the last two years, new and innovative technologies and intelligent devices have come to market: Virtual and augmented reality, artificial intelligence with its numerous applications, blockchain, the Internet of things, and all activities becoming increasingly automated.
No new technologies are expected in the new year. Instead, existing technologies, devices, and software will evolve and establish themselves. At the same time, consumer behavior and needs are changing rapidly in the face of these upcoming developments. Businesses should understand that change is everywhere, and should, while watching the impact of these changes, act accordingly.
Of course, this context affects the future of marketing too. We’ll give you a short guide to the four key marketing trends for the year 2018 that all marketers should keep in mind.
Videos have a special power – they generate more intense reactions and emotions to every viewer. Moving images provide more information than pictures and obviously even more than a thousand words. It is considered one of the most effective media to increase customer engagement. However, it is still one of the most underestimated ones by businesses. I say ‘still’ because some indicators suggest change in the digital ecosystem regarding video content marketing. YouTube and Periscope have a new strong competitor: Facebook , who last week launched a dedicated hub for watching Live and recorded videos in its mobile app.
Instagram has passed from being a simple photo-sharing app among friends to become a global community of consumers and brands. The social platform has been growing in the last two years at fast speed, exceeding the 400 million members and the most high-end brands are investing in reinforcing this powerful social engagement tool.
The saying “A picture is worth a thousands words” applies totally in Instagram. The social platform lets users play with images, short videos, and catchy descriptions or questions increasing each follower’s engagement, beating Facebook and Twitter.
Last Monday, one in seven people on this planet used Facebook. With this, the social network broke through the through the sound barrier – so to say, with one billion active users in one day, as CEO Mark Zuckerberg proudly announced in a Facebook post. Facebook currently has over 1.5 billion users. They reached the 1 billion user mark in already in 2012 Q3.
So this new record is more of a psychological signal, although the idea that every seventh person in the world is using the same platform certainly holds a certain fascination. In general, things are going well for Zuckerberg. Turnover is rising ceaselessly, and they are strategically confident, at least more confident than Google Alphabet.
Facebook has managed to occupy all the most important trends for themselves. Mobile + mobile ads, video, visual content, and its monetization weren’t set into motion solely thanks to Intagram. This is why an ongoing upward trend is expected for the second half year.
We just published some thoughts in the difference in internet and TV use with adults from different socio-economic backgrounds, but what about the teens? About ¾ of teens these days (yes, I do feel old) have a smart phone and 91% of these go online with their mobile. We already noted that mobile internet access increases in the lower income bracket, and the situation is similar for teenagers. Nearly all African American youth – those statically most likely to belong to a low income household – access the internet via mobile vs. 91% and 90% of Hispanic and white teens respectively.