We develop our vision in the womb. However, after we see daylight, we can only partially perceive our environment. Recognising shades of colour, focussing on objects, and depth perception are a big challenge for small people, as babies are physiologically premature at birth compared to all other mammals. But after about eight months we’ve done it: Our eyesight now resembles that of an adult. In the labs of the future, the development of the vision of an AI has been going on for quite some time. Current systems are already achieving remarkable results.
One of the earliest stages of the customer journey is currently undergoing a process of transformation. It seems like the days when typing a product name into the search bar was the norm will soon be over. The art of searching could soon be driven by visual language rather than words, taking online shopping to the next level.
Google, Pinterest, Zalando and more recently Wayfair are making big steps to leverage visual search technologies and, honestly, the new functionalities are quite promising. Will visual search (more than voice search) catch on in e-commerce?