Integrating PIM systems: When is it worth for online retailers? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 1]

arahan - Fotolia / dotSource
arahan – Fotolia / dotSource
As we stated in several articles over the past few months, Product Information Management (PIM) systems are the ultimate strategic tool to make the most out of a digital business. They are a must in cross-channel scenarios, make the difference in B2B complex product catalogues and are responsible for the increasing personalisation of all ranges of products and services, among other things.
 
It is important that online shops, both B2C and B2B, are aware of the existence of easy-to-use and cutting-edge PIM systems, their advantages as well as which elements can be used to detect if a PIM is needed.
 
As we know this is a complex topic that attracts a lot of attention, Handelskraft has brought together three experts of well-known and unique PIM system vendors in the market: Christian Rohr, Senior Product Marketing Manager at SAP Hybris, Frédéric de Gombert, CEO of Akeneo and Alexander Garkisch, Business Development & Strategic Marketing Manager at CONTENTSERV, have asked them about the real potential of PIM, how companies can benefit from it and how retailers can make the best choice.
 

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In-House News: We’re Digitalising Messe Düsseldorf with hybris

Messe DüsseldorfWe’re rocking e-commerce in our tenth year, as you know. Right at the start of the year, we were able to follow-up our motto with action: with our pitch for a B2B online shop for Messe Düsseldorf, one of the leading trade fair associations world wide, we won through against other full service digital agencies. This is the largest single contract in our agency’s history to date.

From strategy to design: everything new with Messe Düsseldorf

With a turnover of 412 million Euros in 2014, the Messe Düsseldorf Group counts among the most successful German trade fair associations. More than 31,000 exhibitors presented their products to 1.4 million industry visitors in Düsseldorf this trade fair season. With around 50 trade fairs and approximately 80 to 100 events of their own and international participation, as well as contract events overseas, Messe Düsseldorf GmbH is one of the leading export platforms world wide.

Now it is time to bring the systems up to a corresponding level. Messe Düsseldorf’s current SAP-based online shop was designed and implemented in 2001. In order to improve usability and range of services for exhibitors and booth constructors, we replaced a lot of out-of-date technology with a sustainable digital solution, which takes over far more functions than the previous systems.

One central service portal for all partners

Alongside the migration of the system landscape to hybris Commerce Suite, we implemented a responsive design with three different view ports. This allows exhibitors to use the onlineshop via smartphone and tablet during set-up periods and improve their work processes in the future.

E-Commerce rarely comes by itself, so we integrated more systems into the online shop, including web analytics, CRM and SAP.

In the future, a new service partner portal will allow exhibitors, service partners, and Messe Düsseldorf access to one central system. This informational advantage helps all those concerned with the planning and running of events, while Messe Düsseldorf get a better overview of the services their service partners deliver.

The B2B online shop implementation project has already kicked off with the concept phase, and is expected to be completed in the summer of 2017. Thanks to agile project management, we also expects some sprints in this project marathon. We’re looking forward to it 🙂

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Gartner survey reveals: Hybris is one of the best digital commerce platforms

Grafik:Maria Elena
Graphic:Maria Elena

In a survey by consulting company Gartner with the title “Critical Capabilities for Digital Commerce” the three shop systems: Hybris from SAP, Intershop and Demandware do especially well. Hybris even managed to get first place in all three rated categories. Its capabilities as a multi-channel B2C-, Global B2C- and B2B platform were examined.

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#ShopTechTalks: Shopware, Spryker and more, with Jochen

Things could not be more exciting in the area of shop systems right now. Shopware is touring Germany with Shopware 5 and so indirectly raises the question, what’s happening with Magento at the moment?, even more urgently. Hybris now does marketing as well, and on top of these (still) rather traditionally structured shop systems, there are new approaches around the corner, like Sphere and Spryker.

It is no coincidence that Jochen Krisch and Marcel Weiß recently did a podcast on shop systems, in which they exchange ideas (“Exchanges #90: Shopsysteme gestern, heute und morgen”) on the technical side of e-commerce. (German language version only)

Easter 2015 was completely dedicated to discussion on shop systems. Those who want to keep up in this area should put on their listening caps (and can look forward to the new updated English version of our shop system whitepaper ).

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