We want what we see — Social photo channels as a sales channel

Junge zeigt auf Süßigkeiten
Source: fotolia

Four out of five people in Germany own a smart phone. This means that 80 percent of the population have a camera with them at all times. As a result, users no longer have to remember what inspires them, but can simply take pictures of them. This not only applies to fashion and food, but also to interior design.

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From wearables to hearable – Digital is getting audible with augmented listening experiences

Hearable Design Study by Nicolas Sadoc
Source: Nicolas Sadoc, CC BY-SA 4.0

Looking at a screen and typing seems almost stale. Virtual reality lets us forget about the real world. Augmented reality merges the physical with the digital world. Smartphones and virtual assistants understand what we say. Looking at this development, it was only a matter of time before hearing also receives its own frontend.

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AUNT EMMA STRIKES BACK! Online pure-players are revolutionising the in-store experience

Tante Emma strikes back
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Depending on which group you belong to, stationery retail is dying or is long dead. As often as these statements are repeated, they don’t become true. Although it’s difficult to find even one example of a purely offline player from small boutiques, even purely online players are becoming rarer.

Physical locations, whether a pop-up store, showroom, or full-fledged flagship, is starting to gain importance again. Especially as marketing and service channels. It is noteworthy, however, that these shops hardly remember the miserable retailing industry of the last millennium. It’s just the opposite. New stores can merge online and offline experiences and teach tradition chain stores a thing or two about what a successful omnichannel scenario can look like.

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Dr. Digital – Apps and artificial intelligence for better health

Ärztin mit Schild
Source: shutterstock – Edited By: dotSource

Diagnosing diseases via Google has proven to be unreliable. If you search long enough with your own symptoms, you’ll get, with almost 100% certainly, the same diagnosis: Cancer!

The situation is different with a data-driven health diagnosis. Wearables such as fitness bands, heart rate monitors, and activity trackers can provide data that was otherwise measured only by a long-term ECG. Also, digital blood sugar meters for diabetes patients are for many, normal.

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Brands as employers

Marken im Bewerbungsgespräch
Source: shutterstock – Edit: dotSource

A shortage of skilled workers is a growing phenomenon that companies from all industries are confronted with. Fewer drivers are found for logistics, nursing staff are on strike, and digital experts are missing.

Fewer workers are available due to demographics changing, and many are looking for a career as YouTubers or influencers. For the latter, there is good news, because 100 petrol employees can soon be further educated with corporate costs to become successful digital opinion makers.

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Artificial Intelligence: A central piece in the content commerce puzzle

polygon hände
Source: fotolia – Edit: dotSource

How can companies realise their content commerce dreams by using existing video content?

In early 2017, Google announced its »Google Cloud Video Intelligence API«, which uses artificial intelligence to do the tedious ploughing through video archives to find specific content. Whether it’s cool cats, snowboarders, or skyscrapers. Google isn’t alone: IBM Watson launched a similar app last year.

Artificial Intelligence (AI) can provide the central, missing element to complete the entire content commerce experience.

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