Spring is here. Often times the change in the early summer season is reason enough for many to clean up, organise, get rid of stuff, and get a new start. Throw away or keep? Everyone knows there are certain things that you just can’t and shouldn’t part with, no matter how old they are.
The same goes for trends. There are also classics in digital business that have lost nothing in value after more than 20 years and definitely do not belong in a »throwaway box«. We would like to introduce you to these trends and why it’s so important to bring them to the forefront again after all this time, to emphasise them, and to revive them in the current circumstances.
Artificial intelligence will fundamentally change our current way of life. Technical progress hasn’t just excited many, but also frightened many. What will our economy and social coexistence look like in the coming years?
Experts around the world are addressing this issue, but it’s hard to pin down a precise forecast.
So that we don’t get lost on the way to the future, the German Federal Association of Digital Economics (BVDW) has developed a navigator with eight guidelines.
Energy use, sustainability, and a plethora of plastic waste in our oceans — These topics are receiving more and more attention in the daily news or in the governments. The rapid rise of green party members in parliament also shows: Conservation is no longer a niche affair. People are worried about their home planet and are actively seeking solutions to tackle global warming. Digitisation and artificial intelligence can become an important piece of the puzzle in this mission.
Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies.
Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more intimate. Platforms want this anyway: They’re integrating more and more features so that companies can build relationships with their customers and grow social media marketing budgets year over year.
In 2019 social commerce will increase e-commerce sales, and also affect omnichannel retail. Which social commerce trends shouldn’t be missed in 2019? We’ll tell you.
It’s the motto of business this year: The most traditional German companies have joined forces. We are talking about Allianz, Deutsche Bank, Hamburg’s major publisher Gruner + Jahr, and others. They are not merging, but they are currently piling up log-in platforms. The goal is clear: It’s all about snatching away or at least digging up the valuable user data from big overseas competitors — Facebook, Google, and Twitter. In theory, a good idea, the practice is unfortunately too small, as you will see. It’s time to think bigger so that we Europeans will not miss digital advances in line with data security.
A data scandal here, sinking user numbers there. It looks like Facebook is continuing down the path of bad press for the long-haul. But Facebook has something good to announce, which should at least make environmentalists happy, among all their critics.
The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.
Google, we’re not getting any younger! Two decades have passed since the founding of the Internet giant. In our series »20 Years of Google«, we have looked at the history of the company in recent weeks. The »G« of »GAFA«, like others, started in the garage and in two decades changed the face of the Internet.
And end to their longstanding success probably won’t happen anytime soon, as Google, despite setbacks, manages to succeed overall.
Six or seven years ago, it was above all the older generations who were astonished by people staring at small electronic devices in subways, streets, and cafés. What are they doing? And why aren’t they reading newspapers or books? Just moving their thumbs over a screen almost to a rhythm.
The smartphone is probably one of the most important inventions of the 21st century for consumers… and unsurprisingly, Google is one of the drivers of this pocket-sized revolution. So, in the fifth article in the 20 years of Google series, we’ll explore the question of how a search engine company could develop software called Android, which millions of people use every day.
Instagram, Facebook and Twitter are probably the best-known social networks in the Western Hemisphere. Despite a data scandal, Facebook still has 2.34 billion active users. Social media is, therefore, a phenomenon that affects the current state of affairs on the Internet.
That’s what also Google thought way back in the year 2010: With Google+ and Google Wave, the company tried to gain momentum in the social media area. In hindsight… These were failures. The fourth article in the Handelskraft series »20 years of Google« is taking a look at a dark time in their history. The attempt to build their own social network.