The problem with dynamic pricing: when women pay over 80 percent more

Grafik:John Y. Can
Graphic: John Y. Can

The sociology of gender sees itself as a pioneering when it comes the equality of man and women. But this kind of enlightenment has had relatively little effect on trade so far. Here the motto is still: blue is cheaper than pink. As soon as demographic data is used in dynamic pricing, price setting becomes discriminatory.

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