Gartner: The most important strategic tech trends for 2019

tech, trends, gartner, 2019
Source: Gartner

A new year is a chance to conquer new horizons, tackle new business ideas and implement them, and advance innovations. To fulfill these intentions, it’s imperative to know the latest advances and master the technologies behind them.

For this reason, we ‘ve already published a series of articles on Handelskraft. Here we give you a complete overview of the most important trends for 2019: AI, marketing, commerce, SEO and social media, and digital platforms.

Technology determines all areas of a digital economy and society, including trends. That’s why we’re highlighting Gartner’s strategic tech trends for 2019. The companies that succeed in bringing these into their business processes will be at the top and stand out from the competition.

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CRM is already the most important software for companies [5 reading tips]

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Source: arahan – Fotolia

Tracing the customer journey is becoming more and more complicated as touchpoints, communication channels, and customer data have doubled. More and more companies are implementing CRM software, to effectively manage their tasks and strengthen customer relationships.

Because of this, it’s not surprising that the CRM software market continues to grow rapidly, and that CRM software is becoming increasingly important to marketing departments. The leading provider, Salesforce, continues to grow. CRMs are already the most important tool for retailers, manufacturers, and brands. At least we can conclude that with the data from Gartner’s latest estimates.

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Gartner’s Forecast: What’s next for digital personal assistant speakers?! [5 Reading Tips]

Quelle: ©folienfeuer - Fotolia
Quelle: ©folienfeuer – Fotolia
Virtual personal assistant speakers are going to hit the market in 2021 according to Gartner, who suggest that VPA-enabled devices such as Amazon Echo or Google Home will generate $3.52 billion in global revenue, up from $0.72 billion in 2016.
 
This forecast is not surprising at all, especially if you consider the latest Amazon sales figures. However, the real convenience for users is far to be delivered. Customers can listen to music, ask random questions even make shopping lists and make orders. However, the level of understanding and interaction is still very limited and users don’t see the point in using the speakers instead of their smartphone or laptop to purchase items, yet.

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Gartner’s most important strategic tech trends for 2017 [5 Reading Tips]

Quelle: Gartner
Quelle: Gartner
A new year is always synonymous with new objectives, strategies, and projects. Since mobile has ceased to be a trend to becoming a natural state for an increasing mass of people and a must for organisations, the main challenges organisations should face in order to lead the race towards innovation during this new year are both to wisely handle the strong emergence of smart digital technologies, and to be able to provide competitive advantages. Having said that, what are the main technology trends for 2017 that no company should miss out according to Gartner?

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Every year: According to Gartner, these 5 Trends Completely Overrated

Gartner Hype cycle 2015
Graphic: Gartner Newsroom

Marketing research institution Gartner has been examining what trends are where with their “Hype Cycle” for 20 years. Already arrived at the productivity phase, or does the valley of the shadow of disappointment still lie ahead? This analysis offers a hysteria-free perspective on current tech hypes.

The following trends are totally overrated and represent the peak of inflated expectations: self-driving cars, next-generation analytics (understandable to everyone, even without specialists), Internet of Things, instant language translation and machine learning.

3D printing in industry, virtual reality, and the deployment of gesture control are things to keep on the radar. These developments could soon disrupt the way we trade.

Anyone who thought that the robots will take over the economy and our lives in the next few months will have to wait about five to ten years for current futuristic hype-visions come true.

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