It’s the motto of business this year: The most traditional German companies have joined forces. We are talking about Allianz, Deutsche Bank, Hamburg’s major publisher Gruner + Jahr, and others. They are not merging, but they are currently piling up log-in platforms. The goal is clear: It’s all about snatching away or at least digging up the valuable user data from big overseas competitors — Facebook, Google, and Twitter. In theory, a good idea, the practice is unfortunately too small, as you will see. It’s time to think bigger so that we Europeans will not miss digital advances in line with data security.